What do you look for in a membership site?

by dunc
37 replies
Hello,

I am in the process of developing a very large and robust membership site that teaches people everything about internet marketing.

I would like to know what you think should be included in a membership site such as this?

How much would you pay for a membership site that gave you great content?

Thank you for your opinions ahead of time!
#membership #site
  • Profile picture of the author GetBack2it
    Just a few things for you to consider.

    Consider offering both a free membership and paid membership. Obviously the free membership should contain mostly "teaser content", but also include worthwhile content as well.

    Videos would make a nice touch as well. If I am paying for a membership I would want to spoonfed with step by step instructions.

    You also need to be adding content on a regular basis if you plan of having people renew their membership at the end of the month.
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  • Profile picture of the author bloggerd
    Like above I would use free & paid option give some value in your free option though so you can build some trust with them and show them that your not just giving them rehashed plr and members will upgrade not all will of course as some will be freebie seekers but you get them no matter how good your stuff is.

    I would also aim to add extra valuble content atleast couple times a month

    Price wise hard to say really without knowing what kind of content you will be adding
    Will it be pdf's, vidoe, or both

    Personally for me if I was to make membership site
    I'd use video & PDFs also add some plr stuff as they will be needing it for getting there first squeeze page/oto's up if they can't afford to creat there own product.

    I'd charge maybe around $27 a month

    If your shit hot and your ace at coaching then abviously you can increase the price
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    • Profile picture of the author dunc
      thank you for your replies.

      I have a free membership model that offers 1 training course, a couple ebooks and video course. I will also offer live chat for free membership but they only get like 25 messages.

      I will be adding tons of value. I will be gathering case studies, what works and what doesn't backed by proof. These will teach visually as well.

      I will be offering this membership site for $37 a month. It will be a community portal sort of like facebook in a way.

      I will have a team of coaches and live chat for members.
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      • Profile picture of the author dunc
        Any other things that will make my membership site something that you would want to join?
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  • Profile picture of the author Fazal Mayar
    You shouldn't overprice your membership maybe something in the 25-50 dollars a month and you can also give a free membership that would contain limited content. You need to have a good support staff because there will be a lot of questions and problems.
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  • Profile picture of the author dbrwn
    One thing that I would definitely look for is quality content. Any really good membership should provide its members with quality content. It doesn't matter how the site looks and such, but it matters what is being provided to the members.

    The best thing that you can do is to simply create the content yourself, or find content that you can use on the site to keep the members of the site happy and coming back for more. The trouble with membership sites is that their owners find it really hard to provide content that will satisfy their members and thus, they loose members as a direct result of that.

    Sure attractiveness is important, but not anywhere near as important is what you provide your members, so keep that in mind when developing your new site.
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  • Profile picture of the author Vector Graphics
    For me I wouldn't even think about paying for an "everything about internet marketing" site unless it had a real enticing USP but even then I would not pay more than $30-$50 per month. But that is just me. Are you targeting new marketers, intermediate or pro?
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    • Profile picture of the author dunc
      Originally Posted by PlrGraphics View Post

      For me I wouldn't even think about paying for an "everything about internet marketing" site unless it had a real enticing USP but even then I would not pay more than $30-$50 per month. But that is just me. Are you targeting new marketers, intermediate or pro?
      I'm targeting new marketers. I will be providing a 10 day action plan that will teach them step by step to get their first sale.
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  • Profile picture of the author joshcoffy
    I have a membership site, http://flightdrummers.com/ and we have paying members in more than 13 countries, so here's a few tips to save you from the hassle and stress we had to endure..

    Let's begin.

    1. Have a free version of platform . This was our biggest mistake from the beginning. We went straight to paid from the get-go and it took months to gain the slightest traction. Nobody wants to join and pay for something that nobody else has used.

    2. Match the value with the price. If the site doesn't live up to what people are paying, your reviews and word-of-mouth marketing will be negative. Fortunately, we had good design, good features, and it was valuable to our members.

    3. Have 'lifetime' memberships, not recurring. We have monthly, quarterly, and yearly memberships, but are soon changing to free/lifetime upgrades. Free membership bases draw in MASSIVE amounts of people, then having enough teaser content and just the right price, you can easily get people to make a one-time investment for a 'lifetime' upgraded membership. The reason this is good is because membership sites that recur come with failed billings, upset customers wanting refunds, and countless hours spent on the phone and your email dealing with angry people that forgot about their monthly membership after they just got charged.

    1-time memberships will allow you to have large one-time sales and not have to pay for additional third party programs to deal with recurring memberships as well. Overall, you will save yourself a major headache because getting large one-time sales is much easier than dealing with monthly recurring..

    I have had multiple membership websites and this is, by far, the best approach! Also- monetize the crap out of the free members area.

    -Josh

    Here's a great article to refer to along the way: 17 Tips for Launching a Membership Website
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    • Profile picture of the author dunc
      Originally Posted by joshcoffy View Post

      I have a membership site, http://flightdrummers.com/ and we have paying members in more than 13 countries, so here's a few tips to save you from the hassle and stress we had to endure..

      Let's begin.

      1. Have a free version of platform . This was our biggest mistake from the beginning. We went straight to paid from the get-go and it took months to gain the slightest traction. Nobody wants to join and pay for something that nobody else has used.

      2. Match the value with the price. If the site doesn't live up to what people are paying, your reviews and word-of-mouth marketing will be negative. Fortunately, we had good design, good features, and it was valuable to our members.

      3. Have 'lifetime' memberships, not recurring. We have monthly, quarterly, and yearly memberships, but are soon changing to free/lifetime upgrades. Free membership bases draw in MASSIVE amounts of people, then having enough teaser content and just the right price, you can easily get people to make a one-time investment for a 'lifetime' upgraded membership. The reason this is good is because membership sites that recur come with failed billings, upset customers wanting refunds, and countless hours spent on the phone and your email dealing with angry people that forgot about their monthly membership after they just got charged.

      1-time memberships will allow you to have large one-time sales and not have to pay for additional third party programs to deal with recurring memberships as well. Overall, you will save yourself a major headache because getting large one-time sales is much easier than dealing with monthly recurring..

      I have had multiple membership websites and this is, by far, the best approach! Also- monetize the crap out of the free members area.

      -Josh

      Here's a great article to refer to along the way: 17 Tips for Launching a Membership Website
      That's actually what I plan on doing. I first need to find out the average membership life. With that I can determine a lump sum.
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  • Profile picture of the author Dorsch
    A good example of a perfect membership site (for affiliate marketing) is ClickTrackProfit (no ref link)

    Now, it's a shitty site with shitty service, but that is a perfect example.
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  • Profile picture of the author pinkgorilla
    What you're offering does sound pretty good, and reasonably priced if you're good enough to help them make their money back. This isn't the 1st membership site out there though about internet marketing, so you'll need to offer more than what the others do and get in the mindset of focusing on helping them rather than getting the money from them.
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    • Profile picture of the author dunc
      Originally Posted by pinkgorilla View Post

      What you're offering does sound pretty good, and reasonably priced if you're good enough to help them make their money back. This isn't the 1st membership site out there though about internet marketing, so you'll need to offer more than what the others do and get in the mindset of focusing on helping them rather than getting the money from them.
      I will be on the membership site answering questions 6 hours a day. I also have a couple coaches that are going to answer anyones questions at anytime.
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  • Profile picture of the author SiteSmarty
    Free is no good!

    You need a valuable mini course worth $47 or more. More is better. You do the 100% affiliate commission—paid instantly. When they buy from your affiliates, you grab their email address. Upsell your top end information like SEOBook does.

    If you go into the Warrior Room, it's all laid out for you.

    Your great content in posts, your better than great content sold through affiliates, your awesome content sold using the SEObook model.
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    • Profile picture of the author dunc
      Originally Posted by SiteSmarty View Post

      Free is no good!

      You need a valuable mini course worth $47 or more. More is better. You do the 100% affiliate commission—paid instantly. When they buy from your affiliates, you grab their email address. Upsell your top end information like SEOBook does.

      If you go into the Warrior Room, it's all laid out for you.

      Your great content in posts, your better than great content sold through affiliates, your awesome content sold using the SEObook model.
      So your saying to offer a mini course to get them in the door and then have my membership as an OTO and then upsell through email if they don't take advantage?

      I know the 100% instant commissions attract a lot of affiliates and I will be doing similar things like that to upsell my membership site.

      What I am asking is what you think "valuable content" is for a membership site? Is it free PLR to promote to your list? Is it case studies and Q&A on each? What type of content would you like to see and what would keep you paying a membership fee?

      I have a ton of ways to differentiate myself from other membership sites. I just want to know what would keep you coming back for more?
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      • Profile picture of the author SiteSmarty
        First you have to establish yourself as an authority. Your affiliates would help do that. If you say your an authority, nobody cares. If others say your an authority, the perception is that you are.

        Second you need good content on your blog and site.

        Third you need a top of the line course that your affiliates can sell.

        Forth you need a course packed full of the best info you can do. I mean good. Upsell that to your list who bought your mini course thru the affiliates. You can give those same affiliates 50% of your main course.

        Fifth. You need to interact with those who take your courses. You have the right idea.

        You need ebooks, videos, article, tutorials, case studies. It's just a matter of getting an outline, then creating your content. Be classy about it.

        If you need a kick start let me know.
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        • Profile picture of the author dunc
          Originally Posted by SiteSmarty View Post

          First you have to establish yourself as an authority. Your affiliates would help do that. If you say your an authority, nobody cares. If others say your an authority, the perception is that you are.

          Second you need good content on your blog and site.

          Third you need a top of the line course that your affiliates can sell.

          Forth you need a course packed full of the best info you can do. I mean good. Upsell that to your list who bought your mini course thru the affiliates. You can give those same affiliates 50% of your main course.

          Fifth. You need to interact with those who take your courses. You have the right idea.

          You need ebooks, videos, article, tutorials, case studies. It's just a matter of getting an outline, then creating your content. Be classy about it.

          If you need a kick start let me know.
          Affiliates won't be a problem. I can get affiliates. My membership site will speak for itself .

          I will dabble in throwing some teaser courses out their to pique my buyers interest to come to my membership site. My main marketing efforts will be for them to either sign up for free(with limited access) or a $1 7 day trial (for full access) and upsell my premium membership price that way.

          Whenever I create a course, ebook, video course etc. I will be giving it to my members for free. I will be charging non members as if it was just a product on clickbank. This way I can give 100% commissions to my affiliate for the product and then upsell my membership site after a person has bought the front end product.

          Have you ever created a membership site?
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          • Profile picture of the author dunc
            I forgot to add. I will be doing weekly webinars as well. These will be recorded so anyone can view them later.
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            • Profile picture of the author dunc
              Should I add full rights products every month to my site so whoever wants to market those to their list get 100% commissions every time?

              If I gave you access for free to provide value to my membership site, what would you expect in return? What would make you stay and provide more and more value?

              What I have in mind is having a ranking system for professionals that come to my site and add value. I will provide them a free trip anywhere in the world for 14 days for them and 2 others. This will be valued at around $15,000. This will be awarded every 6 months and they will compete with other professionals as well. Is that proper incentive enough!
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              • Profile picture of the author dunc
                I would also like to add that their will be competitions on who provides the best "product" for free on my site and that person will get a $1500 cash prize from me. I will host those monthly.
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  • Profile picture of the author dunc
    What do you think about a $1 trial for 7 days and then $37 monthly?

    They would get full access to the site for 7 days.

    I feel this would convert better.
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  • Profile picture of the author mrfarshay
    It took me nearly a year to build my membership site, trying to learn everything from scratch. The investment into things like Optimize Press, EasyVideoPlayer, Amazon S3, Dedicated server, Digital Access Pass, programming (elance), graphic design etc. . . does get your bill up there. Plus if you don't have help you will need to do a lot of studying on how to build these properly

    If you do get the membership site built and the content loaded in the next part that's tough is getting a programmer to make it work the way you want. At first I was going to do a $1.00 trial for 7 days then bill $27.99 one time fee but it was nearly impossible to set up with my other settings. So I skipped out on it to avoid the headache and went with just the $27.99 and an upsell at $227.00

    Personally, I think a membership site should include everything. Good content, tools to help promote, high commissions and constantly updated. Also great support is needed.
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    • Profile picture of the author dunc
      Originally Posted by mrfarshay View Post

      It took me nearly a year to build my membership site, trying to learn everything from scratch. The investment into things like Optimize Press, EasyVideoPlayer, Amazon S3, Dedicated server, Digital Access Pass, programming (elance), graphic design etc. . . does get your bill up there. Plus if you don't have help you will need to do a lot of studying on how to build these properly

      If you do get the membership site built and the content loaded in the next part that's tough is getting a programmer to make it work the way you want. At first I was going to do a $1.00 trial for 7 days then bill $27.99 one time fee but it was nearly impossible to set up with my other settings. So I skipped out on it to avoid the headache and went with just the $27.99 and an upsell at $227.00

      Personally, I think a membership site should include everything. Good content, tools to help promote, high commissions and constantly updated. Also great support is needed.
      Yeah. I am putting close to $10,000 into the design and functionality of the site. What do you mean by it was impossible to set up with other settings? Was your $227 upsell coaching of some sort?
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      • Profile picture of the author mrfarshay
        Originally Posted by dunc View Post

        Yeah. I am putting close to $10,000 into the design and functionality of the site. What do you mean by it was impossible to set up with other settings? Was your $227 upsell coaching of some sort?
        When your using a service to protect your membership site like Digital Access Pass or Infusion Soft, its difficult to have different price points. What I mean is this, my system I wanted to have it set for

        $27.99 one time fee (50% commission if an affiliate resold)
        $227.00 one time fee (90% commission if an affiliate resold)
        and
        an exit pop up for a $1.00/7day trial and then $26.99 would be billed.

        Trying to incorporate all of those on the payment buttons was very difficult and I ran into so many problems with the $1.00 trial I actually just removed it.
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  • Profile picture of the author djneill
    If you include both a low ticket price and high ticket price you will bring in more members, and be able to up sell the low ticket buyers and make more money. For low ticket members I would let them watch recording of the weekly webinars, and for the high ticket they get to be on the webinars live, have access to a facebook mastermind group, get one or two calls a month for one on one help. What is a price you can live with, how much is what you have worth, maybe $47 low and $97 high. I know some coaches that charge in the thousands but it's a one time price.
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    • Profile picture of the author dunc
      Originally Posted by djneill View Post

      If you include both a low ticket price and high ticket price you will bring in more members, and be able to up sell the low ticket buyers and make more money. For low ticket members I would let them watch recording of the weekly webinars, and for the high ticket they get to be on the webinars live, have access to a facebook mastermind group, get one or two calls a month for one on one help. What is a price you can live with, how much is what you have worth, maybe $47 low and $97 high. I know some coaches that charge in the thousands but it's a one time price.
      I can go the multi-tier route. I feel as though 2 tiers is enough. The first being free, and the second being paid.
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      • Profile picture of the author dunc
        Anyone else have any comments?
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  • Profile picture of the author mrfarshay
    I guess what I am saying is ideas are one thing but making it come to life become complicated and expensive. I would first get things semi-working and move forward. If you try to do everything at once you may fall into the category most do which is "Ideas but never actually launching their product".

    Just a thought
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  • Profile picture of the author dunc
    Thank you for your insight
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  • Profile picture of the author DubDubDubDot
    The people who join these kind of paid forums tend to be village idiot types. So just offer them what they truly desire...... step by step "job killer" plans, no skills or investment necessary and little time involved. All of the successful MMO courses/mentors/forums/whatever hit these nails on the head.

    It won't work out for any of your buyers, but they refuse to buy anything else.

    Just calling a spade a spade here.....
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    • Profile picture of the author dunc
      haha true. I will provide a step by step video course on various subjects and provide a community for my members.

      I am going to go about it like this... The more content I provide the happier I will be.
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      • Profile picture of the author dunc
        I have a few more questions....

        My members will have the ability to upload their own products and training courses, videos etc. Is this a good idea? (I will be reviewing each before submission.)

        What other things should I include in my membership site that you think would provide great value?
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  • Profile picture of the author dunc
    Also, when watching videos. Do you want it to be a humorous video telling you step by step and adding in some humor OR do you like videos that are to the point and tell you exactly what to do? (for learning)
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  • Profile picture of the author Sugar Cube
    If I would sing up for a membership site I would see whether the site is offering me the backlinks to increase site traffics, whether the site helps me in promoting my site, articles or do directory submission to increase the traffic of my site. I will look for what opportunities and offers the membership site is giving us along with that I will look for the packages and plan that the site is going to offer us.
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  • Profile picture of the author misshang
    For me, make sure my questions are taken care of is essential. So 1 on 1 support
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  • Profile picture of the author oda
    Thanks for the great comments here, i too am in the same boat as DUNC. I have launched though in the last few days.

    Some great ideas here i will implement.

    Cheers

    Justin
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