It's not a niche problem, info products in general are oversaturated

by brentb
6 replies
I see everyone on here worrying about choosing a niche and if it has high competition. From an outsider perspective, someone who works extremely minimally with info products, all info product niches that have lots of natural need are completely oversaturated compared to businesses outside of info products. I highly recommend trying something completely different as there is way less competition in whole, outside of the info product niche.

Here are some suggestions to look into (not ebooks in these niches and not how to make money in these niches, I am talking about the legit vertical):

1. eCommerce

2. Dating Memberships

3. Credit Reports

4. Gaming

5. PPI, downloadables (ie toolbars, games, etc)

6. Gambling

& Many many more

You can find offers and what networks have the offers you like at oDigger.com and offervault.com

#1-5 I have experience with, there is lots of great opportunities out there. #6 is slowly becoming legal again in the US so it will be a huge growth opportunity in the near future.

So why are info product offers oversaturated? Because the cost of entry is extremely low. Anyone can write an ebook about anything and post it up on a wordpress site if they want. Not anyone can just throw up a Credit Report offer or a Game Download offer without a large cash investment.

So why is promoting info products oversaturated? Because all these info product owners are out here trying to get affiliates because info products do not naturally draw affiliates so they need to pitch their offers like its your only shot at success.

Did you know that many non info product affiliates do not build relationships with their email list at all? They just spray and pray and make 5 figures per drop. If you have an email list in the info product arena, you might not even believe that, but its true! Info products are actually pretty tough sells, so congrats to everyone out there who is profitable doing it. I mean it, serious props!

Why are info products tough sells? Think about it, ebooks are intangible and mostly pretty expensive, you could drop the same cash and get a nice watch or something physical shipped to you. A month later, an ebook is read and forgotten by most people (most take no action) but the watch is still there. So now when the bank statement is checked, the info product triggers buyer remorse because it wasn't a natural response to buy the product, it needed some serious convincing, this is the problem with all virtual products.

To conclude: I don't hate info products, and I don't think there isn't money in building or promoting them. I do think new IMers are missing out on ALOT by not seeing what else is out there before they drink the info product kool aid, so before you choose to promote the latest xyz info product, at least take a look at non info product offers. You may find exactly what you were looking for!
#general #info #niche #oversaturated #problem #products
  • Profile picture of the author Herbie Hind
    Banned
    I'm pretty sure I can throw up a credit report offer or a game download offer this afternoon for about $1.00.

    BTW, you ought to check out the Kindle market sometime, not to mention Amazon. Plenty of ebooks being sold at both places, and not a whole lot of buyers remorse is occurring because of it.
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    • Profile picture of the author brentb
      Originally Posted by Herbie Hind View Post

      BTW, you ought to check out the Kindle market sometime, not to mention Amazon. Plenty of ebooks being sold at both places, and not a whole lot of buyers remorse is occurring because of it.
      I apologize for being unclear with saying ebook, I really mean info product. Novels etc sell like wild fire on their own, totally separate category. Info product ebooks in Kindle market etc would still be considered. But sure there is a ton of buyer remorse, this is why the leader in affiliate info product sales, ClickBank, has tons of rules and ratings now because of excessive chargebacks. This doesn't apply to every info product, I am just speaking generally about the info product vertical.

      Originally Posted by Herbie Hind View Post

      I'm pretty sure I can throw up a credit report offer or a game download offer this afternoon for about $1.00.
      A profitable direct offer? If you can do that, please make an info product on how to and I will buy asap. LOL
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  • Profile picture of the author jbsmith
    No offense, but that is totally misleading. The reason -- name me a niche and business option that is lucrative and is not highly competitive?

    Are you trying to say that there is a clear path to simple profits in selling other people's products into these niches? Hmmmm...even lower barrier to entry there.

    The fact is that 99% of people that say they want to write a book or infoproduct never get off their butt and do it, sure the barrier to entry from a cost perspective is relatively low, but I can tell you having produced dozens of my own ebooks/infoproducts and having helped many others do the same it is NOT something that most people are willing to commit to.

    Finally, there are so many ways to leverage your information product - you can go the traditional route and sell direct or through affiliates, but you can also license to other big names (I've made 10's of thousands in a single transaction this way) - you can turn your information into a course, membership site, whatever mechanism allows you to one-up your competition.

    The notion that niches become "saturated" with infoproducts is one of the oldest myths in marketing, if you have great content providing useful, time-saving steps for your market to achieve a highly desired outcome, AND you know how to market - you will do well.

    Let me ask you this, if you are passionate about a topic, how many books do you buy on that topic? 1, 2, 3...how about dozens - and you are always on the lookout for the next one that looks enticing. Always has been that way, always be that way.

    Jeff
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    • Profile picture of the author brentb
      Originally Posted by jbsmith View Post

      ...how many books do you buy on that topic? 1, 2, 3...how about dozens
      But I think the real question is how many info products does the average person buy... VS how many purchases does the average person make for physical ecommerce products? Not everyone is out there purchasing 12 info products a year (although it seems everyone here seems to think that is what the average american is doing). Significantly more physical products are sold when compared to info products. Why? Because everyone is always purchasing physical goods, even with no sales pitch (easy sell). A much smaller percentage of people are specifically going to purchase an info product on their own accord. Info products have their place but you are missing the mark if you think this is what internet marketing is. Info products are their own type of offer and make up only a small amount of total internet advertising spend. I am just trying to encourage Warriors to take a look at what is out there before committing to a career in info products (which most new IMers seem to do).
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      • Profile picture of the author marciayudkin
        Why are info products tough sells? Think about it, ebooks are intangible and mostly pretty expensive, you could drop the same cash and get a nice watch or something physical shipped to you. A month later, an ebook is read and forgotten by most people (most take no action) but the watch is still there. So now when the bank statement is checked, the info product triggers buyer remorse because it wasn't a natural response to buy the product, it needed some serious convincing, this is the problem with all virtual products.
        Info products as a category include products that have a tangible component and that are shipped to the customer. They also include products with ongoing support and events (like coaching).

        The dynamics of buyers' remorse in those instances is completely different from what you described.

        Marcia Yudkin
        Signature
        Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author trader909
    Banned
    "too easily pirated, cloned and copied"
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