Don't You Ever Feel Like Someone Else's Bank Account?
1) The Quick Refund: Your product stinks, having trouble downloading, or they're stealing from you.
2) The Delayed Refund: The customer tries out your product, doesn't get results, then asks for a refund.
And here's the one this post is about...
3) The You're-My-Personal-Bank-Account Refund: Weeks or months down the road, the customer needs money for something in his life and thinks, "Gee, where can I scrounge up $500?" First they go dump all their change into one of those change machines that spits back dollars. Then they think about everything they bought recently that they can return. One of those things is your ClickBank product. So they contact ClickBank behind your back and dip into your pockets, as if you're their personal bank account.
ClickBank makes it easier for this type of refund to happen, but have you ever had customers contact you months after buying your product and say, "I love your product. I got good results with it. But I'm kind of in a tight spot right now, so I need my money back." ? I give the refund, but it's like... what do I look like? Your personal bank account?
âThey did not know it was impossible so they did itâ
-Samuel Clemens" (As Mark Twain)