What's a good Webinar duration time

by bwh1

Posted: 11 years ago 13 replies

INTERNET MARKETING

Let me anticipate one thing.

I can't stand a 1.30 hours or even longer period webinar, I just don't have the patience to assist a "Hollywood Movie" webinar.

Even if the webinar is good I get a call, have to go to the bathroom or like to drink a Coke or go to a website they recommend in the webinar etc....

When I'm back I usually lost the interest and skip the rest.

But I know that Webinars are a cool way to pre sell stuff or transmit valuable content.

So the question. Where is the pain point for webinars in terms of timing?

Do you actually assist them when they go over 40 - 60 minutes, even if they are good?

Are they long on purpose to filter the ones which don't buy anyhow?

Would like to know your opinion here, thanks.

G.

#duration #good #time #webinar

JohnMcCabe 11 years ago

I can count the number of 90 minute webinars I'm glad I stuck with on one hand and still have enough fingers left to order two more beers, with the thumb kept in reserve.

In my mind, the ideal length for a webinar is exactly the length needed to deliver the promised content plus five minutes for an offer. I don't need or want all the padding that most presenters seem to be addicted to. If you have 25 minutes of material, your webinar should last 30 minutes. Maybe 35 if you need to make introductions or give participants instructions for asking questions and such.
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surffab 11 years ago

I agree, for me over an hour is also kind of too much... even though the content is great... but sometimes you just need a break and after that it's not easy the keep going....
I like it when it's between 30-60 mins....
Especially when a webinar is announced to be 60 mins and then takes 90 mins (even though they present great content) is a little annoying because sometimes you have plans to do other things and then have to hang in there to get everything....
so most important point for me, don't make it longer than announced... second point, don't go over 60 mins :-)
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lotsofsnow 11 years ago

30 to 45 minutes is probably best. After that it is usually a strain.
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- wordwizard 11 years ago
  
  I agree with the shorter lengths! I get really disgruntled if I sign up for a 1 hour webinar, and it keeps going and going well into the second (and sometimes third etc.) hour.
  
  And while we're on the subject of length, what really annoys me are sales letter videos that are supposed to be 10 minutes long, and 40 minutes later, they're still blabbing on.
  
  AND...
  
  Then there's the issue of training/coaching webinars that go on and on and on and on and on and on and on (I mean for HOURS). No, the organizers won't get brownie points for sacrificing their valuable time. What about mine?!
  
  There are SOME exceptions where somewhat longer times are okay - only because they're really packed with info (and usually available as transcripts later).
  
  Like I used to tell my students in my previous life as a college professor - I don't grade by the pound!).
  
  I want concise, well-organized information presented relatively fluff free, not stream of consciousness with lots and lots of detours etc. The training shouldn't be the time to try out a new software for example (especially not the one the training is about). That should have happened before the training.
  
  And no, I'm not picking on anyone in particular. There are numerous people who do that sort of thing.
  
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  bwh1 11 years ago
  
  Originally Posted by wordwizard
  
  I get really disgruntled if I sign up for a 1 hour webinar, and it keeps going and going well into the second (and sometimes third etc.) hour.
  
  U are kidding, right. A 3 hours Webinar?
  
  I wonder how many attendees that guy had after 2 hours, maybe him and his dog (after you left...)
  
  Seriously, I think we get to 30 - 60 minutes max a the ideal timing.
  
  Great to know that I'm not the only one here.
  
  Actually I already have problems to show up at the given Webinar event as in 90% of the time something else occurs and I'm not at home or busy with something else.
  
  G.
  
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  JohnMcCabe 11 years ago
  
  Originally Posted by wordwizard
  
  Like I used to tell my students in my previous life as a college professor - I don't grade by the pound!).
  
  You sound like one of my engineering profs...
  
  "Mr. McCabe, I asked you what time it was, not how to build a clock."
  
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- GforceSage 11 years ago
  
  Originally Posted by hpgoodboy
  
  30 to 45 minutes is probably best. After that it is usually a strain.
  
  I agree, get in , don't give a history lesson in marketing before you get to your agenda, make a splash, and get out. Time is very valuable to many, don't take too much of it, even if you feel like you're giving. Such consideration can help boost your rep and sales if quality was shared.
  
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- artflair 10 years ago
  
  Originally Posted by hpgoodboy
  
  30 to 45 minutes is probably best. After that it is usually a strain.
  
  I totally agree!
  Internet marketers are very busy people and there is nothing worse than sitting through a 90min webinar and not really hearing anything new... A waste of time and energy!
  30-45min and a max of 1h...
  Cheers guys
  
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carolmonthero 10 years ago

30 to 45 mins webinar is good.
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Not So New 10 years ago

In my opinion it all depends on what is being shared.

If there is a lot of good stuff that will help in my business, the
time is not the issue.

If it's just a pitch fest with no real value, then needs to be shorter

-Shawn
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- Jean Morgan 10 years ago
  
  I have yet to attend a webinar that kept my interest beyond the first 3 minutes. Too much flannelling around, technical glitches and so on so turns me off. Also I have the attention span of a flea so I just don't attend any webinars. I occasionally might start watching a recording but still don't get past the 10minute mark. I can waste my time in better ways by reading or watching a well put together and well edited video.
  
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  Michael Shook 10 years ago
  
  Somebody somewhere taught as a strategy to introduce the webinar by saying that they had so much information to share that they were going to go really fast, so that if you left the webinar you would lose out.
  
  Then somebody else taught to introduce the webinar by telling everyone to turn off FB and twitter and that maybe you would get something good if your percentage of staying on was the highest and it turned out to be a discount.
  
  Sales webinars - maybe 30 to 45 minutes. If you can't tell people what you have for sale and ask them to buy it in that amount of time, you need to edit your webinar.
  
  Training webinars - those take as long as needed but are way better if they are broken up into smaller pieces.
  
  Intro and life story no more than a minute, maybe 90 seconds, for me that 's the biggest turnoff. I don't need to spend 15 minutes listening to the story of someone's life and how they rose from rags to riches or whatever the story is - I want to know what's in it for me.
  
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Michael Franklin 10 years ago

The webinar should not exceed 60 minutes....More importantly, ALWAYS record it and provide it later on to others who cannot attend the webinar. You will be amazed by how many signups/opt-ins/sales you will get the second time around when providing a recording of the webinar.
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