3 Things I've Learned From Driving Traffic Without Google (Hopefully This Will Help You Too)

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Hey guys. I've been part of this forum for a while now (read 'a few years'), but I've never really got involved on any real level. I think it's time that changed now though, as I genuinely feel I've got information to share which can benefit both newbies and experienced internet marketers alike. While I can't commit to a posting schedule, I hope my posts on here will be helpful for you, and help shortcut the time it takes for you to start earning online.

Ok, so on to my first post.

For the last year or so (probably more, I didn't note down the date), I've been upping my game when it comes to driving non search engine traffic. While I love search traffic as much as the next guy, I know that it isn't a 'forever' type of traffic source. Algorithms will change, and rankings will come and go. I don't mind when they come, but I also think it's important you set up a business model where your online company will still be profitable if that search traffic is taken away from you.

With that in mind, today I want to share a few key things I've noticed while diversifying my traffic away from being all about SEO. I hope these lessons are useful, and show you there is another way to do things:

1. It Doesn't Have To Take Long To Drive Traffic To Your Site:

When I was first starting out, I was told the main way to get traffic was to rank keywords and wait a few months before you start to see trickle traffic. While I did this and it worked, I was never keen on waiting months to see if you've picked a good niche or not. But, I didn't know any better.

Now however I do. I now know you can start driving traffic to your site literally on the first day of launch! What's more, you can also drive buying customers from the offset if you're in the right niche.

While it's a lot harder to do drive these buying customers with Amazon sites and the like (it's not really possible to convince someone they need to buy a new oven, they either need it at the time or they don't... usually they don't), if you're focusing on sites based around something entertaining or a 'how to' product, it's possible to drive traffic and make sales from day one. I know this for fact.

Give people value, give them the knowledge on why they need something, then make it easy for them to buy. You'll get a % of people taking you up on that offer if you've been convincing enough.

Gust posts, forums, Twitter, ebooks, apps and the like can all drive instant traffic to your site, so don't wait for search traffic to kick in.

2. Retaining Visitors Is Just As Important As Getting Them In The First Place (If Not More So):

I've never understood why people would go through all the effort to drive traffic to their site, but not have anything in place to capture their contact details once they're there. A facebook like box, a email opt in form, a 'join' type button for your favorite social network. The thing is, people don't generally give you the most value on their first visit to your site. It usually takes a few visits before they're ready to buy (not always, but as a general rule), and the longer they stick around, the more likely they'll benefit you in some way. Sharing your posts, repeat visiting your sites and clicking on ads etc. Therefore, you're going to want to encourage people to stay interactive with you for as long as possible!

A lot of the traffic to my main site is based around people who have found me before, and carried on coming back to my site as I send them emails or send regular updates on my social sites. What this does is send a wave of traffic whenever I have a new blog post or something to promote, as well as get new visitors seeing my stuff when people share it round. This leads to a snowball effect, and means my audience keeps growing and reaching new people. So be sure to have opt in forms and social buttons on your site to encourage a more long-term relationship with your visitors. Don't let them bounce off your site never to be seen again.

3. Don't Get Upset By Google Changes, No Traffic Source Is Guaranteed (So Diversify):

While a lot of people have been angry at Google recently for making all these changes, the reality is no traffic source is guaranteed. At one point I was making some nice money from Kindle short stories, and was almost making a full time living from that alone. They started to change their algorithm though and the sales of all my books greatly slowed down... Sound familiar?

This also happened to a lot of other people from what I could tell; short stories just don't sell as well as they used to.

Now I could have given up on Kindle books and moved on to something else, but instead I changed the way I handled things. I've now got a series of longer books up that are selling quite well, probably better than the short stories before.

This is the same with some apps I've got, they were doing really well then took a drop. It happens, nothing is guaranteed. I made some changes to the way I ran that side of my business, and now things have picked up again.

My point though, is I've tried my best to diversify my traffic sources and income streams. So when all of the above set backs happened, I wasn't left back at square one again. I could still work on picking things back up while my other streams of income continued to bring in the fruits of my labor (I hope that didn't sound too cheesy).

While it's a good idea to focus on getting one project up and running initially, once you have something that's earning, spend at least 25% of your time on setting something else up while growing your earning business. It's not smart to have all your eggs in one basket, whether that's in terms of Google, another traffic source, or a method of earning.

Conclusion:

So there you have it, three things I've learned since I actively made the decision to rely less on Google traffic. While search traffic is still important to my business, it's still wise to diversify and use other traffic sources to stabilize your income. I hope you've found this guide useful, let me know if so and I'll be sure to add more in future. If you've any questions feel free to ask.

Teach Mate Shaun.
#driving #google #google panda #google penguin #learned #social traffic strategies #things #traffic #traffic diversification #traffic without seo
  • I 100% agree. Google & other search engine traffic should come as a result of your traffic generation strategies. They shouldn't be the focus of those strategies.

    Thanks!

    Michael
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    • Profile picture of the author China Newz
      Have yet to make a sale on my blog and have been using Amazon Affiliate for a few months now. Majority of my traffic is through search engines now. So don't think that Google's search traffic will be a reliable source of income for my blog. Your points are well taken and thanks for the quality post.
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      • Profile picture of the author Shaun Tango
        Originally Posted by China Newz View Post

        Have yet to make a sale on my blog and have been using Amazon Affiliate for a few months now. Majority of my traffic is through search engines now. So don't think that Google's search traffic will be a reliable source of income for my blog. Your points are well taken and thanks for the quality post.
        Google traffic will still be good for your site when you have your sales funnel in place, just don't rely on it. Use it and others too.
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    • Profile picture of the author Shaun Tango
      Originally Posted by Michael Levanduski View Post

      I 100% agree. Google & other search engine traffic should come as a result of your traffic generation strategies. They shouldn't be the focus of those strategies.

      Thanks!

      Michael
      You're welcome.
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  • Profile picture of the author SoCal Digital
    Awesome post, I definitely agree that you shouldn't put all your eggs in one basket.

    Also, I liked what you said about "Give people value, give them the knowledge on why they need something, then make it easy for them to buy."

    Sometimes when I am selling, I forget to actually sell the value of the services rather than my experience and expertise
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    Search engine optimization and social media marketing services http://www.socaldigitalmarketing.com

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    • Profile picture of the author Aussie_Al
      Great post - I have been telling people for ages now - stop focusing on the SERPS and focus on getting traffic to your site - who cares if you are position 50 in google for your keyword if your traffic strategy's are bringing targeted traffic to your site every day?
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      • Profile picture of the author Shaun Tango
        Originally Posted by Aussie_Al View Post

        Great post - I have been telling people for ages now - stop focusing on the SERPS and focus on getting traffic to your site - who cares if you are position 50 in google for your keyword if your traffic strategy's are bringing targeted traffic to your site every day?
        Exactly! Only 33% of my traffic for my main site comes from search engines and it makes me a full time living!
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    • Profile picture of the author Shaun Tango
      Originally Posted by SoCal Digital View Post

      Awesome post, I definitely agree that you shouldn't put all your eggs in one basket.

      Also, I liked what you said about "Give people value, give them the knowledge on why they need something, then make it easy for them to buy."

      Sometimes when I am selling, I forget to actually sell the value of the services rather than my experience and expertise
      Glad you enjoyed it. And that line you mentioned is one I've seen to be very true.
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  • Profile picture of the author Benjamin Ehinger
    Maybe the best advice for ALL NEWBIES or even veterans struggling to get traffic. I actually said this to one of my clients about a year ago when I could see his site going down the tubes because all he cared about was Google traffic. He didn't listen to the diversify part of this advice and he paid the price. He now works a regular job and is trying to build a new website.

    Make sure you have multiple streams of income and traffic. If you lose all your Google traffic and you still have traffic coming from social media, solo ads, guest blogging and a number of other places, you can recover. If not, you're stuck without a leg to stand on and it can literally happen overnight.

    Benjamin Ehinger
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    • Profile picture of the author Shaun Tango
      Originally Posted by Benjamin Ehinger View Post

      Maybe the best advice for ALL NEWBIES or even veterans struggling to get traffic. I actually said this to one of my clients about a year ago when I could see his site going down the tubes because all he cared about was Google traffic. He didn't listen to the diversify part of this advice and he paid the price. He now works a regular job and is trying to build a new website.

      Make sure you have multiple streams of income and traffic. If you lose all your Google traffic and you still have traffic coming from social media, solo ads, guest blogging and a number of other places, you can recover. If not, you're stuck without a leg to stand on and it can literally happen overnight.

      Benjamin Ehinger
      Agreed. Hopefully others will take notice a Benjamin.
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  • Profile picture of the author svetod
    It's good to have other options apart from Google. My second one is BingAds. Although the traffic is not so much, the conversion rate is higher and I make £3-4K per month only from Bing, so it is not so bad.
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    • Profile picture of the author Shaun Tango
      Originally Posted by svetod View Post

      It's good to have other options apart from Google. My second one is BingAds. Although the traffic is not so much, the conversion rate is higher and I make £3-4K per month only from Bing, so it is not so bad.
      I've given Bing a try, but I had the wrong kind of site for it. I need to get back on it, I've been using banner ads recently which are doing alright.

      Originally Posted by clever7 View Post

      Only after all these Google updates I woke up and I understood I had to stop depending on Google for traffic. My first deception was what happened to EzineArticles; I used to get a lot of traffic from all my articles in the past.

      What can I say about the Penguin updates? I loved the Panda, but content was meaningful only for a while. The Penguin froze my heart.

      And what about the new Gmail tabs? I kept them as they were because my Gmail account is secondary, and I noticed that I'm getting lazy with these tabs, I'm not opening the 3 because it takes TIME to open one tab and another... These tabs are killing email marketing.

      I'm so revolted with Google that I'm trying very hard to find new ways to drive traffic to my websites. Thank you for your post!
      They don't make it easy for us do they. Which is why we should all diversify.

      Originally Posted by Fazal Mayar View Post

      I know google traffic isnt the only solution there are a lot of ways to do it.
      Good stuff!

      Originally Posted by jbsmith View Post

      Sure - diversification is just smart.

      My sources are almost equal parts

      1. SEO - mostly Google via content on my website, mix of articles, blogs and forums
      2. Affiliate traffic - love this one, if you have your own product, you can leverage affiliates for near immediate traffic and the potential is unlimited (you can constantly find new potential partners/affiliates and get them to promote multiple times)
      3. social networks - this has gone from less than 5% of my traffic to nearly 20% as I have become more active on twitter, facebook and youtube as well as bookmarking all of my content

      Other methods include different publicity vehicles online/offline as well as some guest posting on blogs.

      Overall, I'm happy with the mix and conversions are improving the more I tweak things.

      Jeff
      Glad to hear you're mixing it up Jeff. Having your own product definitely does open up more doors, I think everyone looking to make a real go on making money online should create one sooner then later!
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  • Profile picture of the author clever7
    Only after all these Google updates I woke up and I understood I had to stop depending on Google for traffic. My first deception was what happened to EzineArticles; I used to get a lot of traffic from all my articles in the past.

    What can I say about the Penguin updates? I loved the Panda, but content was meaningful only for a while. The Penguin froze my heart.

    And what about the new Gmail tabs? I kept them as they were because my Gmail account is secondary, and I noticed that I'm getting lazy with these tabs, I'm not opening the 3 because it takes TIME to open one tab and another… These tabs are killing email marketing.

    I’m so revolted with Google that I'm trying very hard to find new ways to drive traffic to my websites. Thank you for your post!







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  • Profile picture of the author Fazal Mayar
    I know google traffic isnt the only solution there are a lot of ways to do it.
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    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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  • Profile picture of the author jbsmith
    Sure - diversification is just smart.

    My sources are almost equal parts

    1. SEO - mostly Google via content on my website, mix of articles, blogs and forums
    2. Affiliate traffic - love this one, if you have your own product, you can leverage affiliates for near immediate traffic and the potential is unlimited (you can constantly find new potential partners/affiliates and get them to promote multiple times)
    3. social networks - this has gone from less than 5% of my traffic to nearly 20% as I have become more active on twitter, facebook and youtube as well as bookmarking all of my content

    Other methods include different publicity vehicles online/offline as well as some guest posting on blogs.

    Overall, I'm happy with the mix and conversions are improving the more I tweak things.

    Jeff
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  • Profile picture of the author himanuzo
    Yes, don't depend on Google only... Digg also other traffic sources for free... forums, social media, blogs...
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  • Profile picture of the author thedanbrown
    Everyone probably has the same opinion that we shouldn't rely on Google, yet the SEO forum is always packed! No doubt you shouldn't RELY on google to build your business, but with that said siphoning traffic from google is still effective.

    The thing is, you don't want Google to be your ONLY source of traffic, if anything it should account for just a small fraction of your traffic.
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  • Profile picture of the author pinkgorilla
    Great post!

    My primary source of traffic is Google, however I do get a lot of other traffic from forums, social media and guest posts. A lot of people underestimate how valuable traffic from social media and other sites can be. They can even convert better at times.
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  • Profile picture of the author conanedo
    Great post i bookmark your post, SEO are need time and when algorithm change, your site can gone instantly.. I must learn to get traffic from another source in case my seo strategy not working anymore..

    Thanks




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