4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Amazon CTR with high priced products

by glemoh
3 replies
i have new site which i target high price products 700- 1000 $
i got in the last 20 days about 60 clicks and no sales.
so what you think about CTR with high priced products , whats your CTR ?
#amazon #ctr #high #priced #products
  • Profile picture of the author Alexa Smith
    Banned
    To be realistic about it, much depends on information you haven't provided.

    But trying to sell products in the $700 - $1,000 price-range to people who hadn't already bought at least a couple of lower-priced products through my links, and with whom I hadn't already established credibility and a continuing, trust-based relationship, I'd hardly expect to make a single sale at all.

    That said, your number of clicks is far too small to be trying to draw any impressions based on statistical significance. I think you'll need a couple of thousand clicks before you can really even start doing that.

    Just my perspective.
    {{ DiscussionBoard.errors[8476363].message }}
  • Profile picture of the author glemoh
    i have low clicks because im now ranking on the 2nd page for most keywords but when i rank top 3 i think i will get alot clicks.

    my question here if you have ideal product but high price ( ideal product mean have alot of reviews more 300 and rated between 4.5 -- 4.8 and the amazon sales page completed with reviews between last 10 days to month " this mean peoples buy the product " ) what your CTR or the expected CTR ?
    {{ DiscussionBoard.errors[8476383].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by glemoh View Post

      i have low clicks because im now ranking on the 2nd page for most keywords but when i rank top 3 i think i will get alot clicks.
      Yes, maybe so. I imagine, though, that selling items approaching $1,000 in price to cold, search engine traffic is going to be something of an uphill struggle. I admit it isn't something I'd dream of trying, myself, but kudos to you, if you can really sell them that way.

      Originally Posted by glemoh View Post

      if you have ideal product but high price ( ideal product mean have alot of reviews more 300 and rated between 4.5 -- 4.8 and the amazon sales page completed with reviews between last 10 days to month " this mean peoples buy the product " ) what your CTR or the expected CTR ?
      Are you asking about the proportion of visitors to your site who click on an affiliate-link ("CTR"), or the proportion of visitors to your site who buy the item from Amazon? My own expected purchase rate, without list-building, would be too small to measure meaningfully, I'm sorry to say: trying to sell products in the $700 - $1,000 price-range to people who hadn't already bought at least a couple of lower-priced products through my links, and with whom I hadn't already established credibility and a continuing, trust-based relationship, I'd wouldn't really expect to be able to make any sales at all.

      Originally Posted by glemoh View Post

      ideal product mean have alot of reviews more 300 and rated between 4.5 -- 4.8 and the amazon sales page completed with reviews between last 10 days to month " this mean peoples buy the product "
      Call me a skepchick, but I think the people to whom you refer, there, as "buying the product" are not typically people doing so just after putting something into a search engine, looking at an affiliate site in the SERP's, and clicking a link on it. I don't suggest that can never happen, of course, but it isn't how I plan to sell Amazon products, myself (and it isn't how I manage it, either).

      It seems to me that most of the money in affiliate marketing comes from (a) selling repeated items to the same audience (by never disappointing them, and by building trust), and (b) by keeping your traffic returning to the sales pages (because few people buy anything at their first visit, especially in that price-range). Without list-building, I can't do either of those two things, myself.

      http://www.warriorforum.com/main-int...marketing.html

      http://www.warriorforum.com/main-int...mail-list.html

      As I said, it's "just my perspective", and I'll be interested to read other responses, here.
      {{ DiscussionBoard.errors[8476413].message }}

Trending Topics