Techy/marketing question re: a coupon page

by Scott Logan 9 replies
Here's the scenario...talkin' about a coupon page

I want to setup an opt-in page that upon successfully opting-in the subscriber
would be taken to a success page that would have the current months coupon offer

- OK that part is easy - no worries

Here's the thing...the product is consumable so it's possible they'd want to get it
more then once in the same month and use another coupon again

So now here's where I'm stuck

option 1. Tell them right on the site to find the initial email and goto the
special page to get the coupons again for the same month

option 2. they show up and they can see the coupon page/opt-in success page
- automatically without doing anything (perhaps done with cookies???? <--help with this part please)

re: option 1. - they might lose the initial email, switch email addy's or whatever

re: option 2. - I don't want a throw away email and have them granted access to
the coupon page each month without being able to communicate with them. Although
when I think about it, this would mean their still using the coupon (hmmmmm)

In addition for option 2 since this would most likely be a cookie based solution
it wouldn't have anything to do with their email so they could in fact give me
a bogus email (again hmmmm)

So I'm asking opinions on how would you approach this

As well does anyone know of a simple script or piece of code I can use
to plant a cookie and then when the person returns they would be
granted access to the coupon page without having to opt-in again

If this in fact is the best solution

And is this possible to use this script/code on different pages

ex.) say I have the coupons set up like

mysite.com/coupons/jan
mysite.com/coupons/feb
mysite.com/coupons/march

So that I can get the coupons up and ready before hand and then when
I email out the list they are sent to the page with the current months offers

However if they just go and visit the site without the email link that they
are granted access by clicking on a special offers section

Or would you suggest I send them to the same page each month just
change the coupon offer?

Does all that make sense????

- Scott Logan
Night Owl Marketing

Wishing You Whole Life Success!
#main internet marketing discussion forum #coupon #page #question #techy or marketing
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  • Profile picture of the author patfl
    Why don't you just detect if they have already optin and reissue a new coupon in that case?

    Patrice
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    • Profile picture of the author Scott Logan
      to expand on this more

      the coupons are for a restaurant I'm working with so there is more then one
      coupon and they have to be printed from off the net
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      • Profile picture of the author patfl
        Originally Posted by Scottie_Logan View Post

        to expand on this more

        the coupons are for a restaurant I'm working with so there is more then one
        coupon and they have to be printed from off the net
        And what about a simple joomla portal where they would have to register an account (instead of opting-in in your list) and have an individual page where you will store those coupons?
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        • Profile picture of the author Scott Logan
          I kinda want to make this brain dead easy for the customers

          If they had to enter a username/password each time to get a few bucks
          off a dinner. I would say this might be a hassle for them

          Thinking as a consumer I know if I want coupons the less hoops the better

          Even putting up the whole opt-in page is asking a giant step, when so many
          other restaurants will simply give them up without and opt-in on their sites

          It's the customer list we're trying to build here...that's why we're exploring
          this tactic. So that we can make future offers to the list above and beyond
          the monthly coupon offer

          -Scott
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          • Profile picture of the author zerofill
            I could think of one scenerio...
            Generate random cookie values...cookie name is the same but random values...for each mail. Send them to a header redirect...the redirect page checks if they currently have the cookie and if so it checks a database for that value...if that value is in there it redirects them to the sorry page. if not...it sends them to the coupon page. Now...they can click the email link etc as much as they want or send it to whoever they want but it will not work. But if they cleared their cookies and signed up with another email they could get it again. But on average I would say most wouldn't know this.

            You could also generate these cookie values prior to sending the mail out and link them in a table like

            email | cookie | counter
            foo@foo.com 564265412 0

            counter > 0 redirect to sorry...

            But this would also allow them to sign up with different email addresses. But atleast if you do a confirm you know that address is atleast valid.
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          • Profile picture of the author zerofill
            ACtually you wouldn't even have to set a cookie if you just used a query string like:

            www.foo.com/coupon?val=76576

            and checked that val to a database...

            but again...any valid email they could sign up again with.
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            • Profile picture of the author debra
              Maybe...

              Create a PDF that is emailed to them with thier coupons. Each page can accommodate 12 coupons; 1 for each month. Also...on the pdf is a link/url to a special page for "returning customers" with special privaleges and offers that change frequently.

              A second PDF can be emailed that has the menu on it.

              And don't forget the email to fax system that you could use. Even phone to fax for those at work. Then there's the iPhone compatibility thing going on now too. And...don't forget about translation of the coupons as well as the menu(search engines luv those).

              Non-intrusive and gets the job done.
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              • Profile picture of the author Scott Logan
                Thanks for all the responses

                I guess I could do a hybrid model of all

                Perhaps send a pdf and let them know to save it in a special folder
                so they can print it off anytime throughout the month

                As well as what (Donald) zerofill has suggested. Unfortunately I have no idea how
                to do what he suggests

                And ideas about how to implement what (Donald) zerofill has suggested

                thanks again

                - Scott Logan
                Night Owl Marketing

                Wishing You Whole Life Success!
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                • Profile picture of the author JohnMcCabe
                  Just use the 'thanks for confirming' page to set the cookie.

                  You could even do a three-stage redirect...

                  No cookie --> opt in form

                  'Waiting' cookie --> Reminder to confirm email and get coupoin

                  'Confirmed' cookie --> Current coupon download page

                  The script to set and read cookies is fairly simple, with many tutorials and examples available for a simple search.
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