What Do You Look For In An Affilaite Program?

by Sylvia Meier 14 replies
When you are picking a product to promote, what sort of things do you look for in terms of what is offered to affiliates?

I know some marketers won't touch a product that has a link to the affiliate page right on the home page, so I am not including one. But I still would like to offer some tools to affiliates to promote my book through, I am just not sure what types of things to offer.

I know a good commission level helps, mine is currently set to start at 60% and I will test it from there.

Any help would be appreciated.

Sylvia
#main internet marketing discussion forum #affilaite #program
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  • Profile picture of the author Kym Robinson
    I like good promo tools!
    banners, emails, tell a friend forms, splash pages etc etc!
    you need good promo stuff to make it easy for people to promote for you!
    Kym
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  • Profile picture of the author jhongren
    Let's do some backtracks: what do affiliate want?

    Personally, I feel they want to promote a good quality product, with a sales page which has a good conversion and the commission is attractive enough to worth the effort and time promoting them.

    Help them make their work as light, easy and little as possible.

    In addition, a good support from the product owner in the sense of:
    1. image ads (such as banners, button images)
    2. solo ads for email blast
    3. some excellent tips on how to market that particular product

    Relationship building with affiliate is also vital.

    Your priority is to build your army of affiliates and get them to optin under your list of affiliates. Michael Silvester shared with me that it should be our BIG BIG priority and that is what I am working on it. So should you. =)

    Cheers,
    John
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    • Profile picture of the author Mike Bogowski
      Definitely link to your affiliates page off the homepage, even if it is just on the bottom. Otherwise people will have no way of knowing that you even have an affiliate program.

      Personally I dont care about the tools or the hand holding and the number 1 factor for me is a high quality product. Make a nice looking site with good sales copy in a good niche and that is far more important to me than you providing me with banner ads.

      Also, make your affiliate page like a sales page in itself, tell prospective affiliates how good the niche is, how many people are searching for it and what percentage of them are buying. Money talks

      Hope this helps
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      • Profile picture of the author Michael Lee
        Hi Sylvia,

        IMHO, it's ok to post a link to your affiliate program, as long as it's non-distracting and at the bottom of the page.

        In my experience, majority will ignore it except for affiliate marketers. And if they're affiliate marketers, they could always search for your affiliate program online. So why give them a hard time?

        I also found that marketers like to give value to their audience. So adding some rebrandable (and value-filled) report to your affiliate arsenal would definitely help.

        For other ideas on affiliate tools and methods, go to the first link in my sig.

        Good luck,
        Michael
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      • Profile picture of the author Jeffery
        Why not make it a Number One Best Seller on Amazon.com before you contact affiliates. Once it is a Number One Best Seller contact affiliates. If you are a member of the War Room I have an article posted that explains it. If not, PM and I will be happy to send you a copy. There was a WSO about it, but I never looked at it. Might be worth checking out.

        Jeffery 100% :-)
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  • Profile picture of the author Jarod Lam
    Hi Sylvia,

    I'd like campaign tracking in an affiliate program. Most programs only give you a single general affiliate link and that makes testing and tracking difficult.

    Hope this helps...
    Jarod
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    • Profile picture of the author Sylvia Meier
      Thanks everyone for the feedback and Micheal, all I can say is wow about your affiliate page. Will try to live up to standards like those.

      Sylvia
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      • Profile picture of the author TheToolWiz
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        • Profile picture of the author Jarod Lam
          Hi David,

          You mentioned John Reese using 1SC. That's interesting because I always thought he had his own custom affiliate system with multiple tiers.

          Anyways, thanks for a really in-depth review of all the major affiliate softwares.

          Jarod
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          • Depends on the niche, but the vast majority will care less about pretty banners, awesome support and so forth.

            The big boys want three things from you:

            a) To be able insert their Adwords tracking code on to your thank you page
            b) That your product sells like crazy and they make a ROI .
            c) That the payment mechanism is regular and guaranteed.

            After that they could care less for the most part.
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            • Profile picture of the author Tuzic
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              Hi,

              all we want from affiliates is sales which is just as important to them giving them better ROI too, we would rather have this then anything else because theres no point have a great relationship & nice banners because thats all you have

              so as long as an affiliate delivers.
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              • Profile picture of the author TOPGUN08
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                • Profile picture of the author Jeffery
                  David (TheToolWiz ),

                  Thank you for a most excellent post. 5 Stars *****

                  Jeffery 100% :-)
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                  • Profile picture of the author drr
                    Yes, superb post Toolwiz.

                    Personally, I like to look for residual commissions. Make the sale once, keep getting paid. There really aren't enough of these around to be honest (your best bet is with some hosting programs & member sites).
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          • Profile picture of the author TheToolWiz
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            • Profile picture of the author homenotion
              My favorite things are a sales page that converts buyers, so I look at it closely to make sure it's something that I'd buy.

              I look for residual income and I love content that I can attach my affiliate link to like articles and ebooks that I can brand with my links.

              I also test for the responsiveness of the affiliate manager. Write them a few emails and test their responsiveness.

              Ms. Liz
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  • Originally Posted by Sylvia Rolfe View Post

    When you are picking a product to promote, what sort of things do you look for in terms of what is offered to affiliates?

    I know some marketers won't touch a product that has a link to the affiliate page right on the home page, so I am not including one. But I still would like to offer some tools to affiliates to promote my book through, I am just not sure what types of things to offer.

    I know a good commission level helps, mine is currently set to start at 60% and I will test it from there.

    Any help would be appreciated.

    Sylvia
    1. A quality product

    2. Lots of promo tools

    3. Salespage that kinda sucks me in

    4. No irrelevant, outgoing links on the salespage

    Arindam
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