What do you think of solo ads traffic?

by Felix Hill 24 replies
I am building a list in the weight loss niche, and to get more subscribers I bought a couple of solo ads, sent them to my opt in page and got around 42 % opt in rate. But I was wondering how good quality traffic this is. I mean, people build huge lists through solo ads and swaps and then they sell clicks, those people don't have a relationship with the list, so the subscribers probably hates him or her because of spam.

What do you think of building a list with solo ads?

Would you rather spend the money on buying facebook ads or use google adwords?
#main internet marketing discussion forum #ads #marketing #solo #traffic
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  • Profile picture of the author Stephen Williams
    Solo ads are one of the best methods of instant traffic to a website you can get, as long as you buy them within the niche market you are building a list in.

    If you buy solos from reputable people the traffic is going to be good anyway.
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  • Profile picture of the author TheNewGuy2010
    Solo ads are great. The traffic is very targeted. Just treat your subscribers right and they'll return the favor.

    In addition to that, look into video marketing. If you do SoloAds along with video marketing, you can build a nice, responsive list in a short period of time.
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  • Profile picture of the author jimmyvanilla
    Originally Posted by Felix Hill View Post

    the subscribers probably hates him or her because of spam.
    From the stats you quoted that doesn't seem likely - I mean, if the subscribers hate the marketer who sent your solo ad, they wouldn't have, 1) opened the email with your ad, 2) clicked the link to your offer, & 3) opted in on your squeeze. The fact they did this means there's at least a tolerable relationship going on and that the subscribers you've got from it are somewhat engaged in the market.

    Originally Posted by Felix Hill View Post

    What do you think of building a list with solo ads?
    It's not building the 'list' that counts as much as building the relationship with the list.

    You have the opportunity to start with every subscriber you get to build your relationship with them, regardless of how they got onto your list of what kind of relationship they had with the marketer before you.

    It's all about building a relationship with your subscribers, not building a list.

    I can't see what the problem is if you're getting opt ins from solo ads, keep doing it.
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  • I have just started a new business myself (about 7 weeks old now) iam have found that iam getting a small amount of traffic each day but not a lot and no sign up's. So my next step was going down the route of buying solo ad's. The feed back i get from my mentor is that you need to keep it consistant. A 42% opt in rate sounds VERY good and a lot of people will say that you need to build trust with your list rather than just sell, sell, sell but thay can also be hit or miss.
    As for spending money on FB or GA i think it comes down to money and how long you can keep paying for ad's before you break even or start making money.
    At least with a email list you can keep mailing them till they op out and in the mean time they are getting to know you and trust you. With FB it will show up on there page but they might not click on your link as with GA it could be sat on the 3rd page back and not even seen.
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  • Profile picture of the author mohsinmallik
    A lot of people become subscribed at a website only for the free giveaways. They are no more interested in buying products. While there is no doubt that Solo Ads can provide the most targeted traffic. Also they are cheaper than adwords or facebook too.
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  • Solo ads can definitely be affective. The fact that folks opted in is proof of that. But once they're on your list you need to have a solid follow up sequence! You should be able to build a good relationship with them which will then lead to your own sales and conversions.

    That being said, you should always test different solo ad providers. Try to stick with ones that have a good reputation. Start with small test then scale up if the results are good.
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    • Profile picture of the author Liz Wong
      I agree as what you said,it will be effective.If you have a few solo ads better to have your own tracking system.

      Originally Posted by InternetMarketingSmarts View Post

      Solo ads can definitely be affective. The fact that folks opted in is proof of that. But once they're on your list you need to have a solid follow up sequence! You should be able to build a good relationship with them which will then lead to your own sales and conversions.

      That being said, you should always test different solo ad providers. Try to stick with ones that have a good reputation. Start with small test then scale up if the results are good.
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      • Profile picture of the author Dan Rexel
        Solo ads can be good, but you need to buy from a good source. Many sellers swap their lists to death and it ends up with everyone having the same (unresponsive) leads ...


        /Dan
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  • Profile picture of the author Willie Crawford
    I run solo ads, run Facebook ads, run free giveaway... and give gifts
    away in various places... and they can all be effective.

    I have run some solos with VERY disappointing results, so I tend to
    buy from people who don't just send solo ad after solo ad to their
    lists. That can burn a list out, although I imagine if that person is
    constantly adding new subscribers, then it's less of a factor.

    With solo ads, you need to know your source, and I'd go as far
    as to ask them who some of their recent customers were (or find
    them in testimonials on the person's site) and actually contact them
    and ask how satisfied they really were.

    Lately, I've focused more on Facebook ads, driving traffic to a landing
    page on Facebook, and getting clicks for mere pennies, with a good
    opt-in rate.

    With Facebook ads, I'm CONSTANTLY monitoring what others are
    doing reading articles, going through courses, etc. For example, the
    most recent training that I jumped into was Don Wilson's, which he
    released this week. To me it was an excellent investment, because
    I test and track and when I find a winner, I simply turn up the volume,
    as I continue testing and tracking.

    I HAVE had Facebook campaigns burn through a couple hundred dollars
    while I fixed myself a cup of coffee. We'll not quiet that fast, but almost,
    so it you are not testing and tracking, and monitoring things fairly closely,
    you could lose a lot of money VERY fast

    Willie
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  • Profile picture of the author Laura Raisanen
    I think solo ads are one of the best ways to build a list, but as with anything, there are all kinds of vendors out there, so make sure you do your research on them before buying. Read reviews or feedback and look for reported opt ins and sales. If you buy from a reputable vendor the traffic is more likely to be quality traffic, and that is obviously what you want.
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    • Profile picture of the author TheNewGuy2010
      It's a great way to jump start a list. Not sure if I'd do it long term to keep building a list.

      If people are doing solo's, it's best to use each vendor once a month, gives them time to get fresh, new subs to their list.


      Originally Posted by Laura Raisanen View Post

      I think solo ads are one of the best ways to build a list, but as with anything, there are all kinds of vendors out there, so make sure you do your research on them before buying. Read reviews or feedback and look for reported opt ins and sales. If you buy from a reputable vendor the traffic is more likely to be quality traffic, and that is obviously what you want.
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  • Profile picture of the author mtihani
    I would stay away from Solo Ads UNLESS it's a trusted provider. I think that's the biggest key with Solo Ads.
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  • Profile picture of the author mrgoe
    Originally Posted by Felix Hill View Post

    I am building a list in the weight loss niche, and to get more subscribers I bought a couple of solo ads, sent them to my opt in page and got around 42 % opt in rate. But I was wondering how good quality traffic this is. I mean, people build huge lists through solo ads and swaps and then they sell clicks, those people don't have a relationship with the list, so the subscribers probably hates him or her because of spam.

    What do you think of building a list with solo ads?

    Would you rather spend the money on buying facebook ads or use google adwords?
    Why not try to do all of them, go for SOME solo ads, a few bucks in adwords, some facebook ads, with a coupon maybe ? see what converts best.
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  • Profile picture of the author gcbmark20
    Finding reputable solo ad sellers.

    That is the golden rule really.

    You have to speculate to accumulate though.

    Test and test again until you have a winning funnel that converts into profits.

    Have a great day!
    Gavin
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  • Profile picture of the author Story
    = Solo Ads rules =
    1. Only buy from reputable seller.
    2. See No.1

    Not every solo ads traffic are born the same, it's all about relationship with the list.
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  • Profile picture of the author danlew
    Solo ads are indeed very effective for me. It's one reason why I have built more subscribers to my list and generate more revenue for good.
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  • Profile picture of the author Fazal Mayar
    Only buy links from a site like Safe swaps. Dont buy ad swaps from fiverr if you want good results. You need to be prepare to invest.
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  • Profile picture of the author jgant
    In my niche I started with solo ads and it was okay, but Facebook has been better for me. My approach is building a fan base and feeding good content ... if they don't opt in at the first engagement, they very well may down the road.

    I do a fangate requiring a like for a free book. I give them the book immediately upon the like but offer another free book, this time requiring an opt in. I get about 10% of people liking the page opting in. The key is the like because if they're interested in my content and engage, they'll end up on my blog where they can get more stuff in exchange for opting in.

    I entertain adswaps but I don't actively look for solo ads anymore. I'm better off investing my time driving traffic from FB and tweaking ads.

    All you need is a FB page and fangate. I use the free static html fangate. It works fantastic. In fact, I gate quite a bit of content on my blog and run ads requiring a like which then forwards directly to my blog. Give it a try ... but be prepared to test a bit.

    Also, your free content for the like must be good. You want your fans happy right off the bat.

    I used to focus on SEO for traffic but FB is delivering traffic unlike I've ever had for my global niche (SEO is still killer at the local level).
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  • Profile picture of the author Patrick Brown
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    It basically depends on who you are buying the solo ads from. Some have been 'raped' and you basically cannot get your returns while others are pretty good!
    You just gotta try...
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  • Profile picture of the author IzzuDino
    Reliable solo ads sellers will give you quality traffic, that's for sure, from my experience. I think what is important here is to track down those reliable solo ad sellers and focus on your squeeze page to have as many conversions as possible.

    Of course, you also have to have a good email follow up sequence to build that relationship
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  • Profile picture of the author djneill
    I would suggest asking the solo vendor what niche the offer they used to get their subscribers was in. Solo's are great and buyer solo ads are even better but it would be pointless running a weight loss offer to a list primarily built from IM / MMO people.
    There are vendors who don't care to build a relationship with their list and just more people every day then they are losing. Other do send personalized email and even build a relationship through their customer support if they used their own product to build the list. Unsubs are just a part of the business and if they're no opening my e-mails and click the links then I don't want them on my list anyway, I want people who enjoy reading my e-mails and seeing the offers for something that they're interested in.
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  • Profile picture of the author troy23
    Solo ads are good, but most people do it wrong.
    The worst thing you can do is use it for list building.
    You won't make much selling $7 products to a handful of people that will open emails.
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    • Profile picture of the author MatthewM
      It all depends the quality of the list.

      If you're buying a solo ad from a safelist. Expect safe list quality.

      If you're buying a solo ad from a marketer that does nothing but
      send solo ads expect mixed results

      If you're buying a solo ad from a marketer with a responsive list
      who does nothing but offer value to his subcribers expect good results

      But these campaigns will cost you.

      I don't necessary go for the sale. I go for the opt in.
      Opt-in lead to sales but front end sales are always nice.

      Stay away from crappy solo ad providers.

      Like those on fiver.

      Through testing you can actually find cheap solo ads
      that give decent results...

      But how much money will you have to spend to find them.

      Go for quality not for quantity.

      Go for the opt-in first and tweak, test, split test your
      sales funnel until you have the best possible results.
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  • Profile picture of the author chocobo244
    Try both solo ads and facebook ads like some other marketer suggested in Warrior Forum.
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