What do you think of these business names?

Anurag96

11 years ago

I like the first choice I don't know why. I think it seemed to me the most appropriate.

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MarketMaster13 11 years ago

I would go for the last option,It sounds professional.
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kpmedia

11 years ago

Those are all generic names.

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danstelter 11 years ago

What would you suggest?
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- Steve B 11 years ago
  
  Dan,
  
  Since you're talking about focusing on marketing that is performance based and measurable, how about
  
  MarketingBeyondMeasure.com
  
  If you want to spend a little money, an even shorter name is BeyondMeasure.com (available at GoDaddy Auctions)
  
  Good luck to you,
  
  Steve
  
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JohnMcCabe

11 years ago

Originally Posted by danstelter

It's going to be a digital marketing company, and I want to focus on communicating the fact we'll produce a measurable ROI for our customers.

Let me know which you like best (if any), and why or why not.

The first two mean nothing. The last one implies a promise you may not want to make.

That leaves 3 and 4. Neither excites me, but Optimum ROI would likely need more explanation. Do you want to spend time explaining your name, or what you can do for your clients?

#3 seems the best of a nondescript lot...

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sharifawan

11 years ago

Option 2 is best

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FredJones

11 years ago

I would not take any of these. None of these look like brands, if you know what I mean.

How about making something that is a "brand", if you know what I mean, in order to maximize the long-term value?

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digitalnetworkgroup

11 years ago

Originally Posted by FredJones

I would not take any of these. None of these look like brands, if you know what I mean.

How about making something that is a "brand", if you know what I mean, in order to maximize the long-term value?

Iam with you on this one Fred none of the have that ring to them to get you fired up :confused:

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Lance K 11 years ago

How about...
Impact Marketing
Impact Marketing Group
Maximum Impact Marketing

Or something similar.
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palmtrees

11 years ago

You need to stop obsessing about the name. If you need this much help with that you are in for a rough time.

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kpmedia

11 years ago

Originally Posted by palmtrees

You need to stop obsessing about the name. If you need this much help with that you are in for a rough time.

I agree that you should not be OCD, but name has an effect.
You can't just register best-marketing-ever.com and expect it to even remotely be good.

I always try to think of original names: Google, Zoosk, Bing
Or clever spins on the topic: LinkedIn
Or even something ridiculous: Twitter

Too many people have EMDs on the brain. It's silly.

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danstelter

11 years ago

Originally Posted by kpmedia

I agree that you should not be OCD, but name has an effect.
You can't just register best-marketing-ever.com and expect it to even remotely be good.

I always try to think of original names: Google, Zoosk, Bing
Or clever spins on the topic: LinkedIn
Or even something ridiculous: Twitter

Too many people have EMDs on the brain. It's silly.

This is a good point, and the way I'm choosing to look at it. I enjoy running my own business currently, but I've only got 2 years experience, so that's why I'm asking for all this feedback.

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hustlinsmoke

11 years ago

lol I love these threads just to see how I do. I am with the majority lol. Told you people I was sane.

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JohnMcCabe 11 years ago

Originally Posted by hustlinsmoke

lol I love these threads just to see how I do. I am with the majority lol. Told you people I was sane.

Ah, but that assumes that we are all sane. That could be a dangerous assumption, and definitely one yet to be proven...:p
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fcf360

11 years ago

Out of the 5 choices, I would go with PURE PERFORMANCE..

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thewalkingdad

11 years ago

Would go for option 6. None of the above. Rather see something out of the box. Go for the brand.

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williams5678 11 years ago

Originally Posted by thewalkingdad

Would go for option 6. None of the above. Rather see something out of the box. Go for the brand.

I second that....
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- danstelter 11 years ago
  
  Ahh okay...this is all good information. I am new to business and want to get the name right...have something that is brandable because I want people to recognize the name and instantly gain trust that we can do the job.
  
  I'm still learning the way the market and people think, so it's all helpful information.
  
  So, the general consensus is I should go for something more brandable than a name that describes who we are and what we do?
  
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Joe Cason

Banned 11 years ago

[DELETED]

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danstelter 11 years ago

Originally Posted by Joe Cason

Pure Performance Marketing is a pretty sweet name. Go for that!

What makes it sweet?
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Randall Magwood

11 years ago

Even though Pure Performance Marketing has the lead, i like High ROI Marketing. Reminds me of "Reverse Marketing" from Bob Serling.

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Arock

11 years ago

I really like "Results First Marketing". It tells the client what you do, get them results. Plus, a LOT of people do not know what ROI stands for.

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JohnMcCabe

11 years ago

Originally Posted by Rockwell

I really like "Results First Marketing". It tells the client what you do, get them results. Plus, a LOT of people do not know what ROI stands for.

My beef with that name (Results First Marketing) is the implied promise of "no results, no pay" or paying only after getting results, however the prospect/client might choose to define them.

No consultant worth a hill of beans guarantees results upfront, the delivery of which he cannot control. Not wise to make that promise in the business's actual name.

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Arock

11 years ago

Originally Posted by JohnMcCabe

My beef with that name (Results First Marketing) is the implied promise of "no results, no pay" or paying only after getting results, however the prospect/client might choose to define them.

No consultant worth a hill of beans guarantees results upfront, the delivery of which he cannot control. Not wise to make that promise in the business's actual name.

Putting results first does not guarantee anything. Results are something that every company strives for. It is a bit vague though. I can see your point of implied results, however, which is problematic.

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Vid Yo

11 years ago

For easy identifying of what you offer, I like high roi marketing. For branding, I like optimum.

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pewpewpewmonkeys

11 years ago

You should call it "BAMFmarketing."

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clever7

11 years ago

I prefer ExcellentResults.com