Struggling to build a list on my review site

10 replies
Warriors,

I've got a review site that currently makes between $400 - $600 a month.

It reviews UK money making products specifically.

Money Makers Reviewed | Revealing the Best UK Business Opportunities

I'm getting around 1,500 uniques a month through SEO, YouTube, Facebook and some of my EPC's are in excess of $8.

But very few of these visitors are signing up to my list.

I think the reason is that they have come for the review and clicked away to the merchants website one they're happy.

It's making me a passive income which is ok but I'm struggling to convert the visitors into subscribers.

I have an opt-in box above the fold in the top right hand corner and also a light box that pops up after 20 of a visitor being on my site but conversions are very low. Around 3.5%

How would you increase it?

Many thanks

Ben
#build #list #review #site #struggling
  • Profile picture of the author mosthost
    Ben,

    Try different offers. They might now want that one.
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  • Profile picture of the author arojilla
    First, I'd remove the name field in the form. Second, I'd make it more clear what you are getting (a download? access to a video?) and if you are going to be subscribed to a list and what to expect from it.

    Then if you think the problem is that users leave your site to go to the merchant, decide which it's your priority. If it is sales maybe your are doing it right, if it is subscribers, then invite users to join before they leave (with an intermediate page between you and the merchant for example?).
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  • Profile picture of the author dani0157
    Hello Ben,

    I watched a Webinar last week that discussed how to increase your email subscribers. You can find below my notes from it. If you want to view the whole webinar just search Google for "Pat Flynn Rapid List Building" and it should come up on the first place.

    Hope it helps

    Make a good 404 Page (That is a page visitors get when the page they requested was not found). Include your email subscription form and include the incentive you use to promote more subscribers.

    Consider making Webinars yourself. Apparently Webinars have a high conversion rate. (makes sense) You dont even need content for the Webinar. You can have a Q&A Webinar where the participants will ask you questions and you will provide the answers.

    Improve the page visitors get after they subscribe to your mailing list - The Thank You Page. At that moment visitors are most interested in what you have to offer so grab that moment and make use of it by asking them to like your Facebook Page or Tweet about you.

    Create something to giveaway as incentive with each blog post you make and ask your readers to subscribe to your email list in order to get it. This doesnt have to be a long report or eBook. Just think of what would add further value to the article. This can be a simple Checklist, Top 5 Tips and Tricks or anything else.
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  • Profile picture of the author bloggerd
    try different offers and remove the name option just use email,

    you could also try offering on you light box optin form. Subscribe to receive video reviews on new product releases...might work your a review site so may peak there interest
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  • Profile picture of the author hustlinsmoke
    I did not see any popups at all. I would at least use an exit pop on the site.
    Is there extra you can give them like "Sign up for my list and get special bonuses for trying the products on my website."

    I really can not tell you why. I am a trial and error guy myself. I'm not good at knowing if a page looks good and will convert I can only wait and redo after I see the results, but those are the things I would do and maybe a footer pop as well. Or just a footer ad.
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  • Profile picture of the author bloggerd
    you could try this plugin it allows you to split test your optin forms if you prepared to pay or someone here may know of free one
    WordPress Popup Plugin Supercharged - Optin Revolution Pro

    They have lite version but don't think it allows split testing but you could try it see if its worth upgrading i suppose
    WordPress › Optin Revolution: WordPress Popup « WordPress Plugins
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  • Profile picture of the author Walter Parrish
    Originally Posted by Ben_Doyle View Post

    Warriors,

    I've got a review site that currently makes between $400 - $600 a month.

    It reviews UK money making products specifically.

    Money Makers Reviewed | Revealing the Best UK Business Opportunities

    I'm getting around 1,500 uniques a month through SEO, YouTube, Facebook and some of my EPC's are in excess of $8.

    But very few of these visitors are signing up to my list.

    I think the reason is that they have come for the review and clicked away to the merchants website one they're happy.

    It's making me a passive income which is ok but I'm struggling to convert the visitors into subscribers.

    I have an opt-in box above the fold in the top right hand corner and also a light box that pops up after 20 of a visitor being on my site but conversions are very low. Around 3.5%

    How would you increase it?

    Many thanks

    Ben
    I know they might hate it, but do a popup optin a few seconds after they hit your site.
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    • Profile picture of the author hustlinsmoke
      Yeah funny how they say they hate it and even funnier how they work with conversions lol. People say what they don't mean I guess.
      Originally Posted by Walter Parrish View Post

      I know they might hate it, but do a popup optin a few seconds after they hit your site.
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  • Profile picture of the author danlew
    You could remove the "name" part to see if your opt-in rate is going to improve at least a little, then you should keep promoting your website to relevant sources to gain more traffic. 1,500 UV's/month isn't enough yet, you need to dig up for more.
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    • Profile picture of the author JohnMcCabe
      The popup is there. And I don't think removing the Name field is going to solve his dilemma.

      The offer is for a free "how to make money" course, of which he "reviews" dozens on his site. If his reviews are the best moneymaking opps in the UK, what do they need his free ecourse for?

      I think whoever said people come for a review, read it, and click away had it nailed. There's just no real incentive to join a list.

      Ben, you have to come up with an offer that complements your site theme, rather than competing with it. How about posting a review of your own ecourse, using the same standards you apply to your other reviews?

      On a side note, on my laptop (Win7Pro/IE9), your template breaks and your offer is well below the fold. Same machine with Chrome looked fine.
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