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Building a Good Repuation

by dvduval
8 replies
As you are creating your marketing strategy, what are you doing to build a reputation that will stand the test of time?

The reason I ask this question is find that some offers seem to be very short term in focus.
ex. Buy this, and this is all you will ever need.
Or a little better...
ex. After they buy product #1 I will have them on my list, and I will try to sell product #2

But I rarely see something that is focused on buying product #1, making product #1 better and better, building a community around product #1, etc.

So how do you plan to build a reputation to the point that product #1 will get to be so good and popular that it will sell for many years to come?
#building #good #repuation
  • Profile picture of the author bminor
    Originally Posted by dvduval View Post

    ex. After they buy product #1 I will have them on my list, and I will try to sell product #2

    But I rarely see something that is focused on buying product #1, making product #1 better and better, building a community around product #1, etc.

    So how do you plan to build a reputation to the point that product #1 will get to be so good and popular that it will sell for many years to come?
    I don't quite get what you mean or why you see a conflict in these points.

    A marketer selling product #1 with the intention to the upsell the customer with #2 etc. better makes sure that his #1 is top quality and does the biggest part of the job already to build his reputation. Because if it's not he in most cases won't sell # 2 or any other further products.
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  • Profile picture of the author dvduval
    What I mean is often I see people moving from product to product to product, rather than focusing on making one really good product, as it is that one really good product that usually makes the money.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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    • Profile picture of the author R Hagel
      Originally Posted by dvduval View Post

      What I mean is often I see people moving from product to product to product, rather than focusing on making one really good product, as it is that one really good product that usually makes the money.
      Not necessarily.

      In fact, look around at the most successful businesses and you'll see they offer multiple products. That's because a big customer list and a suite of good products almost always beats one really good product.

      Simply put, it's easier (and cheaper) to sell something to an existing customer than it is to find a new customer. If someone is focusing almost exclusively on improving an existing product, then they're going to have to constantly find new customers (unless they're making their product so different that they're charging existing customers for the upgrade -- like Microsoft Windows, for example).

      MGM didn't put out one REALLY good movie and stop.

      Toyota didn't build one REALLY good model of car and stop.

      Hershey's didn't make one REALLY good candy bar and stop.


      Marketers can improve an existing product WHILE putting out new products to sell to their existing customer base. It's not an either/or situation. And those who do both will likely make more money.

      Just my coupla cents.

      Cheers,
      Becky
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      • Profile picture of the author Aaron Sustar
        Originally Posted by R Hagel View Post

        Marketers can improve an existing product WHILE putting out new products to sell to their existing customer base. It's not an either/or situation. And those who do both will likely make more money.
        When I read this, I simply had to reply ... This is exactly what you need to know to be successful in IM business. Start with one good product, build your list of satisfied customers, develop another product and build up some hype for this new product even before you release it, market this new product to your existing list and to new customers ...

        ... and after some time, you will have 5 good products, a large list of people who trust you and you'll be making a really decent amount of $$$.
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  • Profile picture of the author dvduval
    I guess in my case existing customers want to buy the same product multiple times, so repeat business, and word of mouth really help me. I do have multiple products as well, and they certainly sell too, but I do focus on one especially.

    And the reason I started this thread is I think sometimes people get so caught up in multiple products that they never perfect one really good one.
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  • Profile picture of the author Tom Brite
    Personally i am building product after product that is good enough on its own but even better with the other ones... which is where my big plan comes in to make a massive no-bullsh** membership site where my passion for both earning money online and helping other people can be achieved in one.

    Until then i will keep making product after product until all my materials for the membership site are finished or almost finished. Will also mean anyone that joins my mebership site will get $1000's worth of information for a small monthly fee plus full support and personal help too, now that has to be worth it.

    But i do see what you mean but often making one product the best product just wont work... its often better to work up to it over time.

    Tom Brite
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  • Profile picture of the author dvduval
    Yea, I think my model is just different, but I too can see better the strengths of what other people are doing too, and I may even consider what I could do to increase my offering in a way that increases value of buyers of other products (have already done that some).
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author bethennyengland
    I don't have a business but I think I would make sure the product comes with the best support; something that makes the competition look like a "no way" to potential and future clients.
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