First: Create a full website with helpful information, squeeze page, the whole nine yards. I would write about 10 articles to start out and then monetize it with clickbank. I know this is what many do, but I'm concerned I won't make any money driving my traffic here, as I'm likely going with PPC.
Second: Make a website with one of two pages completely pointing to a product. This would be easier to make and if my traffic was pinpointed enough, I feel like I would get a better conversion rate here. The bad thing here is I will be unable to build a list.
Im just starting out and I only have about 150$ to start out. I'm afraid if I write to provide information people won't buy anything and I'll run out of advertising money. Which would you go with? Other opinions are also welcome.