I mean how easy is to make money when your customers are
addicted to what you have?
And once you begin follow the instructions I'm about to give you
there is no way you won't succeed at achieving your goals.
Now to be clear, I'm not advocating that you become a drug
kingpin, but rather that you inject it's emotional equivalent into
all your marketing in order to make your sales explode.
Entertainment Is The Crack Of Civil Society
The reason some people start using drugs is the same reason why
millions of Americas watch crappy reality television.
They want pleasure.
Now matter what market your in, pumping up the entertainment
value of your marketing will increase your bottom line, because
the one thing that all people love is being entertained.
Doesn't matter if your young or old. Male or female. Asian or Hispanic.
The surest way to keep a person focused on your marketing message
is to entertain them.
In fact, if you do a good enough job of entertaining people in your
marketing, then not only will they pay attention to everything you
have to say, but they will also begin to look forward to hearing from
And a perfect example of this is Dos Equis Most Interesting
Man In The World ad campaign.
I love these commercials. They entertain me to no end. So much
so that I literally ran from my kitchen to the living room the other
day to see the commercial when I heard the intro music come on.
Now think about that for a moment.
I dropped everything I was doing and ran into the other room just
to watch a COMMERCIAL. Something that most people hate.
Now can you imagine what will happen to your sales when you can
inspire that kind of reaction to your marketing?
That's why when I write emails for my clients I don't really teach that
much hard information.
Now some of you are probably gasping in horror, because everyone
knows your supposed to wow your subscribers with info packed content,
because that will make them trust you and want to but from you.
Well I Say Screw that!
What I do instead is give them entertainment value.
I create webs of entertaining pleasure with just enough actionable
information sprinkled in to get people hooked without giving away
the whole farm.
And once you begin to do this in your business people will love
you and your sales will increase dramatically.
You might not believe what I'm saying, as most people don't until they
see it with their own eyes.
In fact, one client almost fired me after he saw the emails I wrote
for him, that is until his sales increased by 194% in 2 weeks.
So How Can You Make Your Marketing More Entertaining?
First you need to start out by studying people that are already good
injecting entertainment value into their marketing.
Guys like Perry Marshall and Ben Settle. They are both great at
delivering information in a fun and entertaining manner. Read their
blog posts, sign up for their newsletters, pay attention to what they
do, and start to implement it into you business.
You can use this stuff anywhere. In blog posts, emails, articles,
free reports, banner ads and sales letters. Pretty much anytime
you are communicating with people you want to be entertaining them.
Getting good at this takes works and it won't happen overnight, but
if you stick with it I promise you will begin to see greater success in
Now get out there and start making some money.