I'm dealing with an odd issue here and I'm not sure what might be causing it.
I'm selling a product via PayDotCom, and server logs show several people accessing my site (PPC traffic) and clicking the Buy Now button, usually after spending 5-20 minutes on the site (in other words, they have plenty of time to read the copy).
However, for some strange reason, not a single one of them appears to have checked out - somehow, I lose all my customers after they click the button and get redirected to the PDC checkout screen.
Is this normal - to lose customers upon checkout, even though the price has been stated explicitly on the sales page? I'm starting to worry if there's a technical issue there somewhere, as I haven't made a single sale yet.