Advise needed for services marketing

by Kwaku
1 replies
Hi all,

I am wondering how to market my mobile apps/game creation business online. Offline I got down, but i'm looking for online promotion.

A bit about us: we are a small (10 people) company from western Europe. We create high quality apps and games for companies. We don't outsource anything; we sit in an actual office to make sure deadlines and quality guidelines are actually being made.

Now I have considered something bold like doing a WSO offering high spec, native apps and games for $5k, but if I see prices in WSO's, i'm not sure if that would give me any takers. Offline we had success with that strategy; we gain portfolio, we lose margin; we can live with that.

We are using adwords, that works but is quite costly, even when tuned. Google keeps getting more expensive for the same keywords. Other ads so far gave us nothing.

What other ways do you see/use? Please don't say Odesk,Elance,Freelancer; the race to the bottom sacrificing quality and proper planning is not something we would like to be in.

Thanks!
#advise #development #marketing #mobile #needed #online #services
  • Profile picture of the author Dan Allard
    If you haven't yet, start by defining your target market(s). What kind of apps can you make and what types of businesses would want to pay you for them? Create a list and then find out where they hang out online.

    For more general approach, I'd look at sites like LinkedIn and other B2B networking sites. Also FB ads may work if you can get the targeting right.
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