#1 - When people sign up to the list, do I just include the report as an attachment to the email they will receive immediately after confirming they wanted to sign up? Or do I have a link in that email to my site where they can download the report? (like a 'private' page?)
#2 - I have about 35 people on my list who signed up without getting the report. I assume I'll just send them a broadcast message with the report or a link to the report, correct?
I'm fairly new to email marketing, and just want to make sure I'm following 'best practices'
Thanks to all the warriors who have already helped me, and anyone who responds to this thread!