Do you use/trust the Google Conversion tool?

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Hi all,

Just running some early tests using Adwords and as
usual, I've set up a conversion tracker to see how many
sales I'll be getting when the product goes live.

(not taking any orders physically, so I can't check
via payments made yet).

I also set up a link tracker, so I could see how many times
the order link was clicked on, for extra piece of mind.

I've done this a few times, and every time it comes back
skewed.

Google's conversion report tells me a lower number of
conversions were made vs the amount of actual clicks on
the order link.

Have you experienced similar problems?

I don't know which one is more accurate, but I'm hoping it's
the link tracker that's right, and not the Google tool!

(I've just checked this morning and I've made 4 sales at 6%
conversion ratio, unless the link tracker is wrong and Google
is right!)

Do you use Google conversion tool to monitor sales? How
accurate is it?
#conversion #google #tool #trust #use or trust

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