Sexist Domain Name? Female warriors, can I get your opinion?

31 replies
First off, thank you for taking the time to share your opinion.

I'm launching a new YouTube show and video blog called Man Vs. Business

My brand and domain name is manvsbusiness.com

The theme of this site pits humankind against the challenges we all face as entrepreneurs and marketers. I'll also be sharing strategies, tactics, and solutions to grow your online business. It's a mix of personal development, online marketing, and entrepreneurship.

My use of the word "Man" represents humankind. (Both women and men.)

As a business mentor and coach, I work with private clients, women and men alike. So I don't want to launch a site that loses the female vote because the name doesn't resonate with them.

HERE'S MY QUESTION: As a woman, does the title Man Vs Business elicit a negative feeling or reaction towards the brand?

Or does it really not bother you at all?

I appreciate your feedback!
#domain #female #opinion #sexist #warriors
  • Profile picture of the author JamesBorg
    If you're worried about it, just frame it as man (i.e., you) vs. business.
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    • Profile picture of the author JamesBorg
      The bigger problem is "manvs business."


      Latin 'manus' would be written as 'manvs'.

      manus (plural manus)
      (formal) A hand, as the part of the fore limb below the forearm in a man, or the corresponding part in other vertebrates.
      (obsolete, Roman law) The power over other people, especially that of a man over his wife.


      So you can go with Roman law and offend women who've studied the classics, or you can run a site for career manicurists slash chronic masturbators.
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      • Profile picture of the author Devin X
        Banned
        Originally Posted by JamesBorg View Post

        The bigger problem is "manvs business."


        Latin 'manus' would be written as 'manvs'.

        manus (plural manus)
        (formal) A hand, as the part of the fore limb below the forearm in a man, or the corresponding part in other vertebrates.
        (obsolete, Roman law) The power over other people, especially that of a man over his wife.


        So you can go with Roman law and offend women who've studied the classics, or you can run a site for career manicurists slash chronic masturbators.

        HAHAHA, whoa better call Saul! You know what's funny as hell? I was reading your thread in Saul's voice.
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      • Profile picture of the author Kai Pei
        Originally Posted by JamesBorg View Post

        The bigger problem is "manvs business."


        Latin 'manus' would be written as 'manvs'.

        manus (plural manus)
        (formal) A hand, as the part of the fore limb below the forearm in a man, or the corresponding part in other vertebrates.
        (obsolete, Roman law) The power over other people, especially that of a man over his wife.


        So you can go with Roman law and offend women who've studied the classics, or you can run a site for career manicurists slash chronic masturbators.
        Just Call Saul! Thanks James ... haha. Thanks for your hilarious feedback. Appreciate it
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  • Profile picture of the author Devin X
    Banned
    It's not sexist. A "famous" blog is named man vs debt and women read that too. If you're worried about it, then cater ONLY to men. You should be focusing that precisely with your audience anyway.
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  • Profile picture of the author Justin Says
    I don't see any female comments yet, but I don't find it sexist and I usually call out sexist things constantly lol.

    If you are that worried call it Mankind vs. Business.
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    • Profile picture of the author Alexa Smith
      Banned
      I don't find it "sexist" at all, in this (obvious) meaning, but I know that some other women will. It wouldn't bother me in the slightest, but I wouldn't use it, as a marketer, for that reason. It will lose you some female readers.

      My own problem with it is the "vs", not the "man".

      I know that "vs" is a standard US abbreviation for "versus" but in most (maybe all?) of the rest of the English-speaking word, that's actually abbreviated to "v", rather than to "vs".

      With these two thoughts, and with Sunil's equally valid observation above, I suggest that "Rethink City" may be the next stop, here?
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  • Profile picture of the author JamesBorg
    Another way you can get away with it, if you don't want to frame 'man' as a self-descriptor, is with self-deprecation. Make women glad they're not included, so to speak. Make your male mascot a cartoonish blunderbuss with no social finesse.
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  • Your intent is "mankind". Find a way to emphasize that.
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  • Profile picture of the author sbucciarel
    Banned
    I would see the title and not be interested, as I am not a man and I wouldn't read it as humankind. Many men marketers lose my interest because their ads are targeted more towards men than women (example: sales page with hot women, hot cars and fake mansions that they don't own).
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    • Profile picture of the author Meharis
      Originally Posted by sbucciarel View Post

      I would see the title and not be interested, as I am not a man and I wouldn't read it as humankind. Many men marketers lose my interest because their ads are targeted more towards men than women (example: sales page with hot women, hot cars and fake mansions that they don't own).

      Sbucciarel,

      I'm the responsible for indicating "man Vs Business" could be discriminatory.

      The purpose was exactly what you're mentioning.

      Meharis
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    • Profile picture of the author Arthurren
      Originally Posted by sbucciarel View Post

      I would see the title and not be interested, as I am not a man and I wouldn't read it as humankind. Many men marketers lose my interest because their ads are targeted more towards men than women (example: sales page with hot women, hot cars and fake mansions that they don't own).
      I agree. Would not be interested in the least. After centuries of "man"kind hypnotism, it's long past time to rearrange our thinking (and ultimately behavior). Humankind is far more inclusive.
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  • Profile picture of the author Jassen
    To me, it sounds combative. As in humankind pitted against corporate hegemony, the struggle of the working class against the villainous 1%.

    I'd suggest coming up with something that more closely focuses on the primary benefit you're delivering your extremely well defined, niched, target market. You've got a highly targeted market group you're aiming at, right? Right?

    Let's see, how about something like "The Marketing Chronicles"? (play on words of the Bradbury book). Or "Entrepreneuris Infinitus"? Or create a mental/emotional conflict/response: "Internet Marketing Sucks", or "Screw Business As Usual". Controversy resonates.
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  • Profile picture of the author Steve B
    Originally Posted by Kai Pei View Post

    My brand and domain name is manvsbusiness.com

    The theme of this site pits humankind against the challenges we all face as entrepreneurs and marketers.

    My use of the word "Man" represents humankind. (Both women and men.)

    K P,

    You have mentioned that your brand and domain name are "manvsbusiness.com" Do you really have a brand yet? I'm asking because I seem to recall a recent post where you were asking Warriors which domain they preferred among several you were considering. That being the case, it tells me that you are just getting started and that you really haven't established your brand just yet.

    If that is the case, I would seriously consider changing your domain before you get down the road too far. Yea, you may have lost whatever the domain registration fee was, but it's a small price to pay in terms of what your current domain could and probably will cost you long term. Why?

    First of all, as others in this thread have pointed out, your current choice of domain names causes some hesitancy and is likely to be a turn-off for some women. You can't afford that. No Internet business can afford to be male biased - especially if the site is designed for both men and women. Women currently make up about 60% of all Internet users and even alienating a percentage of these ladies is a bad choice.

    Second, the domain name is confusing to some. " Man vs Business" in most people's minds, as Sunil Tanna pointed out, sets up a comparison of us vs. them. Man against Business. Do you really want to create that kind of impression or mental image? No, not everyone thinks like that - but Sunil did, Lexy did, and I did - surely many others will recognize the comparison too. The point is, confusion is one of a webmaster's worst mistakes. When people come to a site (or are thinking about visiting a site) and become confused . . . they leave!

    Finally, I think the name sounds very impersonal and not professional or "inviting." Maybe it's just me. You said in your first post . . . "I'll also be sharing strategies, tactics, and solutions to grow your online business."

    Is that what the name implies? To me . . . not in the least. Sometimes new entrepreneurs are so anxious to find a short dot com name that they forget they should be catering to their potential prospects and clients (humans). I don't know if shortness of name was what you were going for, maybe not, but gathering from what you said your site was about, I don't make the connection between that and what you chose for your name.

    I guess I feel like it would be better that your business emphasize the positive side of business development rather than the obstacles or pitfalls to creating a business. This issue really is related to the confusion aspect that I mentioned. I am a proponent of the domain name being related to what the site is all about so that when someone sees your URL, it immediately says something about your business rather than leaving the viewer wondering what the heck you do.

    Please don't take my comments as anything but suggestions that I feel will help your business in the long run.

    The very best to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author palmtrees
    No, it's not sexist. People understand that "man" is used to represent everyone sometimes, as in man vs. food. Don't let these people nitpick you to death. You aren't going to lose any female reader with half a brain. You have a great name don't screw this up.

    I am a chick.
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    • Profile picture of the author LilBlackDress
      It does not bother me at all. I think of it as man in general.
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      • Profile picture of the author JohnMcCabe
        Would it still be a turnoff if it hadn't been framed as potentially sexist?

        Beyond that, I think we may be overthinking this one.

        "Man vs." (or "Man v.") is pretty common.

        For example, the Travel Channel has a show called "Man vs. Food" which does very well, even in repeats (they're no longer making new episodes).
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    • Profile picture of the author Kai Pei
      Originally Posted by palmtrees View Post

      No, it's not sexist. People understand that "man" is used to represent everyone sometimes, as in man vs. food. Don't let these people nitpick you to death. You aren't going to lose any female reader with half a brain. You have a great name don't screw this up.

      I am a chick.

      Thanks palmtrees Well, looks like I've sprouted a debate. Which in the world of blogging, can be a really good thing. Being polarizing means turning some people off... BUT really turning the right people on.
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  • Profile picture of the author Jen Eick
    Doesn't offend me (a woman).

    But then, I'm rarely offended by the 'man-used-as-humankind' abbreviation.

    I agree with the posters who have mentioned the name seems kind of awkward, given it's a business, though. Why would you be adversarial toward something you are (presumably) welcoming: Your visitors' business? Just my take. But, I don't know your final "vision," either. It might all come together if I were to see your finished site.
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    • Profile picture of the author Kai Pei
      Originally Posted by Jen Eick View Post

      Doesn't offend me (a woman).

      But then, I'm rarely offended by the 'man-used-as-humankind' abbreviation.

      I agree with the posters who have mentioned the name seems kind of awkward, given it's a business, though. Why would you be adversarial toward something you are (presumably) welcoming: Your visitors' business? Just my take. But, I don't know your final "vision," either. It might all come together if I were to see your finished site.
      Hi Jen! Thanks so much for your opinion... ESPECIALLY since you're a woman (Thanks to all the men who have posted here as well!)

      Have you ever thought the name of a band or music group sounded silly? And then you actually listened to their music, and afterwards, the band grew on you. (And later you fell in love with the music and the band.)

      And then you realized that the name was only a small part of it. It was the actual songs that made all the difference.

      I agree with you. Man Vs Business sounds adversarial. Purposefully so, I suppose.

      My vision is to acknowledge that we, as social beings, are ALL united in this journey called entrepreneurship. We are all here on this forum, wanting to learn and grow so we can create a legacy and the life of our dreams.

      And we all LOVE our businesses... at least I think we do.

      I've built two seven figure businesses in my life. And now I'm working on this new idea.

      And the idea is that ALL entrepreneurs experience challenge and hardship. At the same time, it's the challenge that drives us; that compels us to excel.

      And it's the challenges that spur our growth.

      I believe that failure, as well as success, are the mother and father of experience. And by overcoming challenges and walking the path of self-discovery, we become more powerful and wise... especially in the pursuit of wealth and freedom.

      So Man Vs Business is truly about overcoming challenges and becoming better. And by standing firm in the face of adversity, and persisting forward, we grow.

      So that's the overall message I want to shout from the rooftops. I'll be inviting tons of guests to chime in on their biggest business challenges and how they overcame and conquered their setbacks to finally build the business of their dreams
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      • Profile picture of the author Sweersz
        It's all good. Man vs. man, nature, self, society... Business!!! I like it a lot. The masculine form applies to both genders in this context. Someone who thinks otherwise is, well... uneducated. Starting over with a new domain / brand name to conform into the thinking of those who lack understanding of proper English composition would be silly.
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        • Profile picture of the author Meharis
          Originally Posted by Sweersz View Post

          It's all good. Man vs. man, nature, self, society... Business!!! I like it a lot. The masculine form applies to both genders in this context. Someone who thinks otherwise is, well... uneducated. Starting over with a new domain / brand name to conform into the thinking of those who lack understanding of proper English composition would be silly.


          I doubt very much that people around here giving a their different point of view are "uneducated and with lack understanding of proper English composition."

          Uneducated is implying your point of view is the correct one by disqualifying others.

          Meharis
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Kai Pei View Post

        My vision is to acknowledge that we, as social beings, are ALL united in this journey called entrepreneurship. We are all here on this forum, wanting to learn and grow so we can create a legacy and the life of our dreams.

        And we all LOVE our businesses... at least I think we do.

        I've built two seven figure businesses in my life. And now I'm working on this new idea.

        And the idea is that ALL entrepreneurs experience challenge and hardship. At the same time, it's the challenge that drives us; that compels us to excel.

        And it's the challenges that spur our growth....
        I scan through titles before I decide if something has captured my interest enough to read it and I don't get all of the above out of your title. It doesn't capture my interest at all or give a hint as to what it would be about. I'd work on a different title ... something that compels your target market to read it to find out more.
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  • Profile picture of the author noangel
    Totally agree with Suzanne regarding the fake/hot house, women cars.
    It is such a turn off and screams "liar!"

    But back to your question...

    I have absolutely no problem at all with the use of the word "man".
    I don't feel excluded in the slightest.

    Hope that helps.

    Angela
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  • Profile picture of the author Laura Raisanen
    It doesn't offend me in any way, I think it's obvious that it's used to represent mankind here. But I would also think that there are women that will be offended by it. To be on the safe side, I would reconsider the name especially if you are just starting out.
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  • Profile picture of the author sbucciarel
    Banned
    I think the word offensive is being used when it doesn't apply. Nothing offensive about the title ... the question is ... does it speak to you or make you curious enough to read it?
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  • Profile picture of the author kkrueger
    I see your idea about overcoming challenges...which sounds more like self help.

    How about YouVsBusiness? That would feel like you are including me...a more personalized approach...not in general terms (Man)...but includes everyone.

    I don't take the domain name as being sexist, it's the look of the site and how you market it that would make it sexist or a turn off.

    just my two cents...

    k.
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  • Profile picture of the author TiffanyLambert
    Doesn't bother me in the least bit but I'm sure some overly sensitive women will be offended. That's called your non audience. Weed them out. This is business, not politically correct blogging.

    As long as you embrace everyone on the site, don't worry about it.
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    • Profile picture of the author Kai Pei
      Originally Posted by TiffanyLambert View Post

      Doesn't bother me in the least bit but I'm sure some overly sensitive women will be offended. That's called your non audience. Weed them out. This is business, not politically correct blogging.

      As long as you embrace everyone on the site, don't worry about it.
      Thanks Tiffany. I appreciate your feedback. Being polarizing can be a good thing indeed. Some people are gonna love you, and some people are gonna hate you. That's the way of the world. Can't please everyone all the time

      At the same time, I'm fascinated with the responses to this post.

      This is the first time I've ever put out a survey like this.

      And I'm AMAZED at the insights I've gleaned from the feedback
      from fellow Warriors.

      Whether the feedback was positive or negative, it was all valid
      and honest and VALUABLE. I can't thank everyone enough for
      chiming in!
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