Landing Page, Squeeze Page, CTA form?

by 3 replies
4
I have a WordPress info site selling an ebook. I expect to use PPC and a landing page to persuade searchers to buy. But I also want to build a list.

Which of these options is best:
1. Include a mail list signup form with incentives on the PPC landing page? Won't that distract from the sales process?
2. Include a link to a separate squeeze page with incentives on the PPC landing page? Won't that also distract from the sales process?
3. Use a separate squeeze page for list building (where does traffic come from?)
4. Send the PPC traffic to the squeeze page, not the landing page? Stops sales?
5. Use a Call-to-Action plugin to create a mail list opt-in form (with incentives) on most pages, instead of using a squeeze page?
6. Some other combination or method?

Thanks All!
#main internet marketing discussion forum #cta #form #landing #page #squeeze
  • Building an email list should be your number one priority. That's your asset. You can then sell your product to your list. You'll lose a lot of money sending traffic directly to a sales page. Too many people will leave without buying. They need to be warmed up first. If you want to send traffic directly to a sales page and build an email list, you should seek out affiliates. They will warm the traffic up for you.

    Number 4 with a combination of number 5 on your list is the best option.
    • [1] reply
    • I would do some split testing to start, with variations on combining squeeze/sales/landing page.

      Try to build a list without giving up the sales opportunity.
  • Thanks All for the excellent advice! I will do #4 + #5.
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