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Is this a good example of a niche

by Rickyd023
17 replies
Hey everyone,
I am completely new actually this is my first post lol. I have been researching and reading books on Internet Marketing and have subscribed to a couple sites that are very helpful. I have read books like The 4 Hour work week and an endless amount of blogs on Internet Marketing. So my big question is this....is basketball skill improvement a niche? and what are some of the best ways to determine if it is profitable with out much investment?
#good #niche
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Rickyd023 View Post

    So my big question is this....is basketball skill improvement a niche?
    Hi Ricky, I know so little about basketball I'm not sure I'm qualified to answer, but it sounds like one, to me; yes. Maybe it's even one that has some more specific, more precisely targeted sub-niches, too, but yes - it's a niche. Maybe a too-broad, not-specific-enough one, but a niche.

    Originally Posted by Rickyd023 View Post

    what are some of the best ways to determine if it is profitable with out much investment?
    The "without much investment" part relates to your own business plans and proposed marketing methods only: it has nothing at all to do with any intrinsic qualities of the niche itself. If a niche is "profitable" then it can be profitable either with or without investment, depending on how you go about it: there are always ways of substituting "work" for "money" when you promote things.

    Other people will doubtless add other ways of determining potential profitability (and there are many), but I'll offer one, to set the ball rolling ... take a look through the AdWords ads displayed on Google for what you think are likely to be the niche's "moderately competitive keywords". If there's a large number of different AdWords ads for it, and especially if the same ads are running over a significant time-period, then it's profitable: people don't continue to spend money on buying traffic if there's no profit in the niche. (You can also look at their sites and see what's being sold, and how, and so on - it can be very instructive).
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  • Profile picture of the author misterkailo
    it's a very specific targeted niche so yes it is good one

    there's always people looking for ways to improve basketball skills just like tennis, football, bowling, etc.
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  • Profile picture of the author lotsofsnow
    A quick search over at Clickbank shows this:
    https://accounts.clickbank.com/mkplS...rds=basketball



    That means that there definitely is a market. There are products for that market and there are sales.
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  • Profile picture of the author BKenn01
    Yes it is. I have specifically searched for that for my kids at one time.
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    • Profile picture of the author China Newz
      Without a doubt a niche, being that basketball is one of the major sports in the United States, probably number 2 behind football. In terms of profitability, it may be hard to assess, but really the sky is the limit on something like this. How many people want to improve their basketball game at the middle school, high school, college and professional level? Everybody.

      The further up the chain you go, it is my guess the less likely you will be able to sell people on products because each of those markets get smaller and smaller. Really would a professional or Division 2 basketball player visit your site and purchase something? Odds are pretty low. He's got a coach will a high salary and years of basketball knowledge. But think about middle school and high school basketball players that want to improve their game so they can make the team or just improve their skill sets. Maybe think about those markets and define exactly what skills they want to improve.

      Middle school players probably need to learn the fundamentals of the game, while high school players could use more advanced techniques.

      I like the idea. Would love to check out your site once you get it up and running.
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  • Profile picture of the author GlenH
    Originally Posted by Rickyd023 View Post

    Hey everyone,
    I am completely new actually this is my first post lol. I have been researching and reading books on Internet Marketing and have subscribed to a couple sites that are very helpful. I have read books like The 4 Hour work week and an endless amount of blogs on Internet Marketing. So my big question is this....is basketball skill improvement a niche? and what are some of the best ways to determine if it is profitable with out much investment?
    I'd be looking to refine the 'basketball skills' niche down even further.

    For example: shooting skills; passing skills; dribbling skills.

    There's so much information you can pack into those topics.

    And there are a ton of products out there that you could be an affiliate for in each of those sub-niches
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    • Profile picture of the author China Newz
      Originally Posted by GlenH View Post

      I'd be looking to refine the 'basketball skills' niche down even further.

      For example: shooting skills; passing skills; dribbling skills.

      There's so much information you can pack into those topics.

      And there are a ton of products out there that you could be an affiliate for in each of those sub-niches
      Why not include all of those into your website, though? You would just be limiting yourself in terms of profitability. You definitely could have a site that just focuses on improving your shooting skills and dribbling skills. A site, however, just devoted to passing skills - seems like a stretch.

      Also, if he plans on starting a blog regarding those aforementioned topics, it might be difficult to post frequently regarding only one of those topics. How many articles can you write about shooting, dribbling or passing skills individually? If you incorporate all of those topics into your site then it would be much easier to create content.

      Most basketball tapes that I have viewed that focus on workouts and improving your game incorporate drills to improve all of those skills.

      Dunno, I would just go with all of them but to each his own.
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      • Profile picture of the author Alexa Smith
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        Originally Posted by China Newz View Post

        Why not include all of those into your website, though?
        Because that makes it much harder to retain your traffic. People continue to return to, and opt in to, sites they feel are targeting them really specifically. Try to be everything to everyone, in the niche, and you can easily end up being nothing to anyone. Yes - I'm mentioning it specifically because it's an issue you need to be aware of, with your own site, and it relates to what you were asking the other day.

        Originally Posted by China Newz View Post

        You would just be limiting yourself in terms of profitability.
        Sometimes doing that is the way to retain traffic.

        Originally Posted by China Newz View Post

        Dunno, I would just go with all of them but to each his own.
        I promise I mean this helpfully, and not impolitely, but that's one of the reasons you're having the difficulties you mentioned in monetizing your own site!
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        • Profile picture of the author China Newz
          Originally Posted by Alexa Smith View Post

          Because that makes it much harder to retain your traffic. People continue to return to, and opt in to, sites they feel are targeting them really specifically. Try to be everything to everyone, in the niche, and you can easily end up being nothing to anyone. Yes - I'm mentioning it specifically because it's an issue you need to be aware of, with your own site, and it relates to what you were asking the other day.



          Sometimes doing that is the way to retain traffic.



          I promise I mean this helpfully, and not impolitely, but that's one of the reasons you're having the difficulties you mentioned in monetizing your own site!

          Good points.
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  • Profile picture of the author Jordan Hunter
    Banned
    To me I would consider that a broader niche and use it for the main niche idea for an authority niche site, from there I would look for sub niches such as different types of skills. Once I've broken down the sub niches which I would use as my categories I would then look for sub-sub niches like help with shooting the perfect basket, how to rebound, running drills, how to shoot a three pointer, etc. etc. It's all about being able to sell to different markets within a market so that you will always have something within the basketball niche to market!

    Good luck out there buddy and stay focused.
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  • Profile picture of the author Mrs S
    To find out whether a niche is profitable I usually check to see whether there are products selling on clickbank and amazon.com, and then also look at magazines.com to see if there are any specific magazines on offer. These will all show whether people are spending money in the niche.
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    • Profile picture of the author AnniePot
      Originally Posted by Mrs S View Post

      To find out whether a niche is profitable I usually check to see whether there are products selling on clickbank and amazon.com, and then also look at magazines.com to see if there are any specific magazines on offer. These will all show whether people are spending money in the niche.
      To expand upon this, also take a look at: The Complete Idiot’s Guides
      and
      How-To Help and Videos - For Dummies

      If there are books published in either or both of these series, there's usually money to be made.
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  • Profile picture of the author WayCoolJr
    Originally Posted by Rickyd023 View Post

    ....is basketball skill improvement a niche?
    I would say absolutely!

    I am a youth baseball coach (not basketball) and I can tell you that the parents of the kids I coach spend hundreds or thousands yearly on improving their kids skill level.

    From personal coaching, having the best equipment, and expensive training gear, parents are forking it out and happy to do it.

    According to Sports Business Daily, more than 26 million kids over the age of 6 played basketball in 2008. I know that is 5 years ago, but I can assure that number has risen. --> Basketball still tops in youth participation - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

    Youth sports is much more competitive now than when I was a kid and if a parent is not spending money on improving their kids' skills, then that parent is seen as irresponsible in the eyes of other parents and coaches. In fact, we encourage our players to get as much individual training as possible as our "team time" is very limited and one-on-one training in a team setting is just not feasible.

    As far as sub-niches, I think some ideas presented here are correct. Every basketball player (below the pro level) is going to have some weakness in their game. But the one area EVERY player will want to improve is quickness. Even the fastest player in the league will want to be even quicker. Focus on that sub-niche to bring the widest demographic into your funnel. Then, market the other sub-niches to those customers. Those sub-niches being dribbling better, jumping higher, better defensive play etc. If they are happy with your quickness product, they will gladly buy the other products as well and eventually that $2,500 full coaching clinic...airfare not included.
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  • Profile picture of the author TheTechTeams
    It is niche

    But if you ask me whether it's a lucrative niche, i'd probably say No.

    If you are new to IM you can start in some broad niches and later target small niches
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  • Profile picture of the author PerformanceMan
    ProTip: getting Michael Jordan to endorse your product will increase sales substantially!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by GlenH View Post

      I'd be looking to refine the 'basketball skills' niche down even further.

      For example: shooting skills; passing skills; dribbling skills.

      There's so much information you can pack into those topics.

      And there are a ton of products out there that you could be an affiliate for in each of those sub-niches
      You can also break the niche down in terms of who your target audience is.

      For example: Youth league players, high school players, middle-aged "lunch time game at the Y" players. Youth coaches, higher level coaches, parents who think they're coaches, etc.

      Combine a target market with a skill set, and you have the basis for a line of individual products.

      For example: "How to shoot 85% from the charity stripe, and how to get there more often" aimed at high school level players looking to up their scoring average.

      Another example, same skill set: "Coach's guide to winning games at the free throw line - get your players to shoot more often and make 85%" aimed at high school and below coaches.

      Both products could use the same drills, mental game stuff, etc. and sell to two different markets within the "basketball skills" niche.
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  • Profile picture of the author kennytan
    It is a sub niche in the sport category.
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