I am researching a variety of niche markets that I am knowledgable about and can add value to. They're very diverse - and I am uncertain about something that's pretty elementary: the name I use on the sites and on emails to customers. Let me elaborate:
Frank Kern has said he has various niche businesses that are diverse. Does he use his name Frank Kern across all websites/products/email?
The reason that this is challenging me is how it might effect perceived reputation or social proof? If someone in one of Kern's niches, say a non tech savvy 45 yo woman who he has a product aimed at, comes across something aimed at an Internet marketer, would he lose credibility in her eyes and thus effect a potential sale?
Any pointers would be great - cheers all