Advice on how to increase sales of my clickbank product

mountainbear

11 years ago

Why don't you look for affiliates who blog about that particular medical condition and make a deal with them?

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verberatum 11 years ago

Good idea and will definitely pursue. Although I'm worried that a 0.75% conversion rate is too low, particularly because this is highly targeted SEO traffic (i.e. "how to cure X") so it may not back out well for blogs in the space until i get that conversion rate up
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jbsmith

11 years ago

A few suggestions

1. Try driving your SEO traffic to opt-in page with a free report, video or e-course to capture leads. You can often get 25-40% opt-in rates with a well constructed squeeze page. From there, you can "warm" your leads up and then send them to your CB sales page where your conversion should increase significantly

2. Sounds like your sales page needs a re-work as well. Up to you have you want to go about it...a) You can review top sales pages in your niche and try to make/test your own improvements b) get a copywriting critique (which is often much less than having someone re-write your page or c) Get your entire page re-written and re-designed

I would also be sure to check out your competition - sometimes conversions plummet because a few new competitors come on stream with better sales letters.

Jeff

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verberatum

11 years ago

Originally Posted by jbsmith

A few suggestions

1. Try driving your SEO traffic to opt-in page with a free report, video or e-course to capture leads. You can often get 25-40% opt-in rates with a well constructed squeeze page. From there, you can "warm" your leads up and then send them to your CB sales page where your conversion should increase significantly

2. Sounds like your sales page needs a re-work as well. Up to you have you want to go about it...a) You can review top sales pages in your niche and try to make/test your own improvements b) get a copywriting critique (which is often much less than having someone re-write your page or c) Get your entire page re-written and re-designed

I would also be sure to check out your competition - sometimes conversions plummet because a few new competitors come on stream with better sales letters.

Jeff

Thanks Jeff - makes sense.

On your points:

1. Definitely going to try an email capture overlay, have no email capture today (just the sales page) so now i need to figure out the free resource, email stream, etc. but will definitely try

2. I like the copywriter critique idea - do you know know how to go about one getting one? Do you find folks on odesk or warriorforum for this? I probably could use a sales page designer as well to clean it up a bit for conversion (used the "blank sales letter theme" for wordpress plugin)

Thanks
1 reply

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Kevin Williams

11 years ago

Originally Posted by verberatum

Thanks Jeff - makes sense.

On your points:

1. Definitely going to try an email capture overlay, have no email capture today (just the sales page) so now i need to figure out the free resource, email stream, etc. but will definitely try

2. I like the copywriter critique idea - do you know know how to go about one getting one? Do you find folks on odesk or warriorforum for this? I probably could use a sales page designer as well to clean it up a bit for conversion (used the "blank sales letter theme" for wordpress plugin)

For a full critique, you could check the copywriting subsection of the Warrior Forum. Some pretty talented folks there. You'll have to pay for a full critique probably, but if you even just post your sales page, lots of them will tear it to shreds in a matter of hours.

Do you mind if I ask what disease this is for?

Thanks

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blib

11 years ago

Originally Posted by verberatum

Hi All,

I have a product I created and sell through clickbank, its been live for a couple years now and slowly trickled in sales (1-2 /month). I recently realized from the clickbank sale emails that sales have picked up a bit (1-2/week).

When I went in my Google Analytics I noticed the SEO traffic to my site had a nice step function increase a couple months back and i'm now generating up to a couple hundred visitors/day from organic search.

That being said I think my conversion rate is way too low (0.75% for a $29.95 product)

The product is in a medical condition niche and is a guide for folks who have that condition on how to live with it successfully.

It is a traditional sales letter looking site that I had professionally copywritten.

I'm going to take a new swing at growing the sales of this site since it looks like there is more potential then when I originally wrote it off.

Any thoughts/ideas?

Hi

Do you have an optin form on your landing page to capture their name and email?

Are you offering a free eBook / report, in return for their details?

You can then have an auto-responder series of emails in place to follow them up, and increase your conversion rates by building their trust and confidence in you as an expert in that field.

Trevor

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Alexa Smith

Banned 11 years ago

Originally Posted by verberatum

That being said I think my conversion rate is way too low (0.75% for a $29.95 product)

That's not desperate, for SEO traffic.

SEO traffic and ClickBank products are far from an ideal match, in the sense that (in all 8 of my niches and for all 35-ish of the products I promote, and many other successful affiliates here will tell you exactly the same) it converts far worse than traffic from any other reasonable source.

Has your conversion-rate for SEO traffic always been about 0.75%, or has it recently changed?

Do you have affiliates? (Do you want affiliates?). Clearly you couldn't have an opt-in on the sales page and expect affiliates to send their traffic to the same page (not decent affiliates who can make any sales, anyway). But you can have two sales pages, of course: one for yourself with an opt-in, and one for affiliates without one?

Another option is to start a thread in the Copywriting Forum here, asking if anyone can make any helpful comments about your sales copy (there are some great copywriters there, and you might learn some pretty valuable things, that way?). You're generally allowed to give a link to your own sales page, for that purpose, in non-IM/MMO niches.

Originally Posted by verberatum

I'm going to take a new swing at growing the sales of this site since it looks like there is more potential then when I originally wrote it off.

Any thoughts/ideas?

My initial thought is that it can't be too terrible, if it can convert even search engine traffic at 0.75%?

Might attracting affiliates be an answer, here?

Have you split-tested different prices? (I'm asking because the current $29.95 price isn't necessarily going to make it easy to attract good affiliates: even 75% commission, on that, after ClickBank deductions, pays the affiliate only $20.)

Thanks

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JamesBorg

11 years ago

Originally Posted by verberatum

The product is in a medical condition niche and is a guide for folks who have that condition on how to live with it successfully.

Joe Sugarman said that selling a cure is much easier than selling a preventive. Well, selling a coping / living-with-it product probably falls somewhere in between.

I get the impression you're not using the ClickBank affiliates (or is it that you're not attracting them?). This would be a mistake. What's better than targeted traffic for conversion rates is pre-sold targeted traffic, and many affiliates are great at pre-selling traffic.

Thanks
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verberatum

11 years ago

Thanks JamesBorg for the advice!

No affiliates as of today. Will definitely start to pursue this more. There aren't any direct competitors in my specific health niche but there are clickbank products that seem to sell well in related health problems - maybe reach out to them and their affiliates.

Thanks
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JamesBorg

11 years ago

Originally Posted by verberatum

Thanks JamesBorg for the advice!

No affiliates as of today. Will definitely start to pursue this more. There aren't any direct competitors in my specific health niche but there are clickbank products that seem to sell well in related health problems - maybe reach out to them and their affiliates.

If you feel comfortable posting the money page, we could have a look at it and see whether something is turning off affiliates.

Thanks
1 reply

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verberatum 11 years ago

Sure!

Here's the page:
Fissure Guide: How to Heal Anal Fissures Naturally
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- 2 replies
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- Kevin Williams 11 years ago
  
  Originally Posted by verberatum
  
  Sure!
  
  Here's the page:
  Fissure Guide: How to Heal Anal Fissures Naturally
  
  I don't have time to do a thorough go-over of this right now, but if you post it in the copywriting subforum, I guarantee you'll get a ton of responses. Just make sure you have thick skin first
  
  Thanks
  
  1 reply
  
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  JamesBorg 11 years ago
  
  Originally Posted by Kevin Williams
  
  Just make sure you have thick skin first
  
  If he doesn't, there's a handy anal-fissures guide available that will help him with the anal fissures, for anal fissures need to be dealt with before anal fissures become debilitating, as anal fissures are wont to do.
  
  Thanks
  
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- JamesBorg 11 years ago
  
  Originally Posted by verberatum
  
  Sure!
  
  Here's the page:
  Fissure Guide: How to Heal Anal Fissures Naturally
  
  The good news is that all the problems are going to center on the copy itself. I mean, you have clean links to ClickBank, you're not diverting prospects to other pages, there's no leaking (though note that ClickBank insists on some kind of contact method on the pitch page). This is all good stuff in affiliates' eyes.
  
  The bad news is, well, the copy. I've read next to none of it, but when I saw "anal fissure(s)" mentioned three times above the fold in the space of two or three dozen words, I did a browser find to highlight all instances of "anal fissure(s)" and had to wince. There's a mention in almost every sentence!
  
  I don't know whether it was a misguided attempt at keyword stuffing (don't bother trying to rank a sales page) or a copywriter with an unfortunate paucity of synonyms and imagination, but that needs to be fixed before anything else.
  
  Something else caught my eye when I went to examine your buy buttons: You sign your name as Mark Daniels but then have the prospect first-person'ing "Yes, Dan ..." That's pretty unusual, at least in my country. It's almost as if the copywriter started out with the name Daniel and then changed it to the ultra-generic Mark Daniels, forgetting to change the first-person'ing name to Mark. I can't say for sure that it harms credibility and trust, but it's definitely off.
  
  But, yeah, I guess the copywriting sub-forum will have far more to say. Brace yourself!
  
  Thanks
  
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Randall Magwood

11 years ago

I'm not sold on the sales copy of the page, nor the layout of it. If you're on a budget, you should probably hire a copywriter on fiverr to see if they can clean it up for you.

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Kevin Williams

11 years ago

Originally Posted by Randall Magwood

I'm not sold on the sales copy of the page, nor the layout of it. If you're on a budget, you should probably hire a copywriter on fiverr to see if they can clean it up for you.

Following on this, if you believe your product is awesome (which I hope you do), you could offer a copywriter a commission on future sales for a rewrite. Not many copywriters will work for commission, but in a niche market like this you definitely have a chance - there's money to be made.

Thanks

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seobro

11 years ago

I have found that you have to presell people on an item first, then send them to the selling page. Most are not sure. Like they want to be certain before for they click the dreaded [BUY] button as we say. Create a good presell page. List all the benefits of what you are selling and how it will help em.

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boladeblogger

11 years ago

To increase your conversion rate, you will need to work more on your sales system which includes your sales page. It look a little unprofessional and I guess no body will take you so serious with that.

You should get someone to redesign that and you may also try adding a video to capture your visitors' attention.

Thanks

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Advice on how to increase sales of my clickbank product

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