I hope this little post on false scarcity is more aboveboard.
The saving grace of the false scarcity claims that many copywriters use is that those claims are transparent enough to be cartoonish.
Well, here's something a little different from ClickBank's vendor promotional guidelines:
| 2. False Scarcity |
We Will NOT Allow:
The sleaziness of "If you order ..." is that it exploits the general public's propensity to commit the fallacy in deductive logic known as denying the antecedent. Here's the structure of that fallacy:
If P, then Q.
Therefore, not Q. (an invalid inference)
If you order in the next ten minutes, you will get ...
You won't order in the next ten minutes.
Therefore, you won't get ... (an invalid inference)
The inference is invalid, but it serves the copywriter's purpose and gives the copywriter plausible deniability.
The fallacy of denying the antecedent is one of a large number of cognitive biases recognized in the social sciences. These cognitive biases form a largely untapped gold mine of selling power, and unlike most of what's found in any number of NLP approaches to copywriting, what we have here is sound empirical research.
If you buy me a beer for this magnum opus of a post, I'll be your BFF. (And if you've been paying attention, you'll notice that not buying me a beer for this magnum opus of a post doesn't necessarily exclude you from being my BFF.)