I am still in the Research and Development stage of things and wanted to ask this question to you all:
If this was your business (or in your own business currently);
- You would position your business as the 'cheap' and 'cost saving' alternative
- You would position your business as the 'premium supplier' with a higher price tag, and obviously higher paid contractors
I suppose realistically it is probably better to try and find an appropriate medium between these. Or to at least START this way and increase the margins and become a premium brand once there is more of a reputation and portfolio behind the brand name.
Anywho, I wanted to get your opinions and advice on this and thought it would make for an interesting discussion.