What Is A VIRAL PDF?

by jhongren 8 replies
Hi,

I am always amazed that successful internet marketers such as Frank Kern, John Reese release viral pdf during the pre-launch.

What is a viral pdf actually and what are the necessary parts of a viral pdf?

John
#main internet marketing discussion forum #pdf #viral
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  • Profile picture of the author Internet Income
    It's basically a tease...it gets the customer thinking that's good, I need to buy the full product. The Viral PDF can be given away so people pass this to friends and the viral thing happens.
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  • Profile picture of the author jaggyjay
    Yes, and let's not forget the all-important "join my list so you can keep on getting more information" invitation that most seem to have. ; )

    - Jay
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    • Profile picture of the author jhongren
      thanks for the replies. What are the components of the pdf that make it so viral?
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      • Profile picture of the author lakshaybehl
        Good question John!

        here are a few elements that make anything viral...

        1. Content... Make it as valuable and entertaining as possible at the same time. Entertainment gets you more viral effect than value. But value gives you more branding and positioning

        2. Ease of passing on... Make it as easy as possible for them to pass it along to as many friends as possible.

        3. WIIFM? Incentivize them somehow for passing it to others.

        4. Multiple ways for passing on... Not only when they are downloading, but also from within the ebook... and via the follow up emails

        5. Do not make it compulsary for them to sign up and download. In stead give them the ebook in such a way that they are forced to read it. Persuation at its best required. Let them sign up for more information though. Or lerave a part of the story only for the people that sign up.

        6. The All Important SPIN... You need to have your own twist... Remember Mike Filsaime's "Death of the Network marketing"? make it controversial... And buzz worthy.
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        • Profile picture of the author VegasVince
          The easiest way to understand viral marketing is to think of it as a spreading "virus.".....hence the term viral.

          It can be used for good or evil.

          A bad virus spreads.....via contact with others.

          A dude with the clap spreads it to some poor chick he meets at the bar one night...who then sleeps with Joe Blow...who spreads same to 4 other chicks...and by then.....it's on.......the clinics are ordering penicillian by the truck load within one week.

          That's the power of viral marketing.

          A good virus works out the same.....just minus the burning sensation...capiche?

          IM Viral Marketing is simply good old fashioned "street marketing" LEVERAGED to the hilt via the power of the internet.

          It's been around forever.....also known as word of mouth advertising et al. Nike is one of the corporate masters at this game.....and probably are the best in terms of corporate America.

          A lot of no name rock bands created huge fan bases via this viral technique offline...simply by handing out their fans and groupies......copies of their music cd.

          One groupie chick hands it to another....who hands it to another...who burns it on her computer.... and hands it out to 5 of her friends and it's a mushroom effect.

          YouTube? Check out the videos that are getting millions of views.....and you'll see the power of the viral effect.......cuz in terms of the internet......one video...can reach millions of people in a few days simply via word of mouth. Awesome!

          Frank Kern is a master of using this technique to PRE SELL HIS OFFERS.

          He does this by creating really good shit....that he encourages people to send to their friends....and it's free.

          By the time Frank asks you for money.....you feel like you know the guy via his free stuff which is often better then shit we pay for. So when Frank hits you up for money two months later.....most of us don't have a problem bangin' the credit card.

          Viral Marketing.....works so well because it exploits the sheep mentality which is basically 95% of the population who wants to watch and or read what ever the Jones Family watches or reads....and they will make damn sure to let the Smith Family know to...etc.

          It's rather brilliant stuff. Make sure it's compelling, free.....and make sure at some point you sell them down the road. If you did your job that shouldn't be a problem.



          xxx Vegas Vince
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  • Profile picture of the author ExRat
    What are the components of the pdf that make it so viral?
    Normally, there are actual mechanisms that allow a person to brand the pdf in some way.

    There is a product called viral pdf. When they download the pdf that has been prepared with this they also receive a small exe file. When the details are entered and the application run, it actually places some information into the pdf. You can also buy online versions of this type of software that instantly brands the pdf as they download it, such as turbopdf.

    So you could use this by -

    Allowing the person receiving the pdf to brand their website as a live link on the opening page of the pdf. For example, it might say, "this ebook distributed by...(live link here)"

    What is much more powerful for both parties is this - Let's say you have a new product and you run an affiliate program. You give your affiliates a quality free ebook to distribute. But instead of allowing them to just add their website link, you allow them to brand it with their affiliate link. The subject of the ebook is a presell for your product.

    And at the end, where you provide a link to the product so that the pre-sold reader can click it and go to buy, you allow the affiliate to brand this link with THEIR affiliate link to YOUR product.

    So effectively, you are giving your affiliates a turnkey money making system.

    All they have to do is give this ebook away and they can make sales of your product via their affiliate link = win/win.

    Does that explain the 'viralness?' It's not just viral because people want to distibute it because it's good. They do it because it makes them money easily.

    It's viral because you have given them a COMPELLING reason to pass it on to as many people as possible - therefore the distribution of the pdf grows rapidly.
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  • Profile picture of the author Michael Lee
    Originally Posted by jhongren View Post

    Hi,

    What is a viral pdf actually and what are the necessary parts of a viral pdf?

    John

    Hi John,

    To know how a viral pdf works, download these rebrandable reports to see the WIIFM when you share them.

    Make Money with Clickbank Affiliate Program - How To Be An Expert Persuader

    Basically, it promotes your site, name, and a multitude of your affiliate links.

    Cheers,
    Michael
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