22 clicks and 1 sale :/

42 replies
Apologize for the bad english.
I started a small online business to generate revenue, i had advertised in buysellads spending $120 on 15th of this month.
The impressions till date is 33k+ and 22 clicks and had made only one sale.
And the expected impressions is 400k
How much sales could i expect out of 400k impressions ?
#clicks #sale
  • Profile picture of the author superflay
    Hello,

    to be honest if you have one sale after each 22 clicks it is very good (of course depends of the product price) but what looks to me strange is the number of impressions and the number of clicks (for 33k impressions I would expect at least 100-200 clicks)
    May I ask where is the advertisement campaign running?
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    • Profile picture of the author arjunwants
      I sell twitter followers in twitibizz.com.
      I had $250 in hand to start off some online business. I ended up starting this. I'm so sorry that many of the internet marketers don't like such a business, but i had no other way.
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    • Profile picture of the author arjunwants
      Originally Posted by superflay View Post

      Hello,

      to be honest if you have one sale after each 22 clicks it is very good (of course depends of the product price) but what looks to me strange is the number of impressions and the number of clicks (for 33k impressions I would expect at least 100-200 clicks)
      May I ask where is the advertisement campaign running?
      I sell twitter followers in twitibizz.com.
      I had $250 in hand to start off some online business. I ended up starting this. I'm so sorry that many of the internet marketers don't like such a business, but i had no other way.
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  • Profile picture of the author CyberAlien
    I definitely agree with the above - 1 sale out of 22 clicks is good. BUT it's surprising to see that many impressions with so few clicks. Is the banner you're using at the bottom of the page or in a place people don't normally pay attention to on the site?
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    • Profile picture of the author arjunwants
      Originally Posted by Chase Watts View Post

      I definitely agree with the above - 1 sale out of 22 clicks is good. BUT it's surprising to see that many impressions with so few clicks. Is the banner you're using at the bottom of the page or in a place people don't normally pay attention to on the site?
      No the ad is on the top of the page 125*125 banner ad.
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  • Profile picture of the author svetod
    With sales is always tricky. Why don't you try generating some leads? It's much easier...
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    • Profile picture of the author arjunwants
      Originally Posted by svetod View Post

      With sales is always tricky. Why don't you try generating some leads? It's much easier...
      What are the ways to generate leads ?
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  • Profile picture of the author misterkailo
    You can use your forum signature as a way to generate leads.. Direct them to your squeeze page
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    • Profile picture of the author arjunwants
      Originally Posted by misterkailo View Post

      You can use your forum signature as a way to generate leads.. Direct them to your squeeze page
      Is there any other way to get more sales..
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      • Profile picture of the author arjunwants
        Still 27 days left for the ad campaign to end, so i hope more sales coming up.
        I'm still feeling sorry that i should have chosen some other business instead of selling twitter followers :\
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  • Profile picture of the author GlobalPMT
    Why don't you try some radical split-tests on your sales page to see if you can get your CTR up? Testing is the only way to know for sure.
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  • Profile picture of the author Nuno
    That is a business with heavy competition, getting a single buyer will be expensive and at those rates it would only compensate if he liked the service and bought several times.

    It's common to lose money when you start, don't despair... if it was easy everyone would be doing it.
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    • Profile picture of the author arjunwants
      Originally Posted by Nuno View Post

      That is a business with heavy competition, getting a single buyer will be expensive and at those rates it would only compensate if he liked the service and bought several times.

      It's common to lose money when you start, don't despair... if it was easy everyone would be doing it.
      But the sales depends on the marketing strategy and squeeze page right ?
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  • Profile picture of the author Nuno
    No doubt about it, but especially on the traffic. To avoid losing most of the money you could perhaps offer a test-package of $1 for 100 followers so that they could evaluate your service. The main advantage is that you will be creating a list of buyers for little work.
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    • Profile picture of the author arjunwants
      Originally Posted by Nuno View Post

      No doubt about it, but especially on the traffic. To avoid losing most of the money you could perhaps offer a test-package of $1 for 100 followers so that they could evaluate your service. The main advantage is that you will be creating a list of buyers for little work.
      You are right,but i wanted to make atleast $500 start some good profitable business. i'll definitely not use this website from next month, i'm planning to sell it off in flippa after it had made some $500. I can see people buying websites for $1000 which generates around $300-500.
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  • Profile picture of the author Ryan Jericho
    Banned
    Tried Split Tests? Your ad has a very low CTR. If you can work on getting more people to click, Then your sales will obviously increase. 1/22 Is a very good conversion rate - And a good starting Point. May i ask, how much is the product your selling? Are you at a loss right now, Or In Profit?
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    • Profile picture of the author arjunwants
      Originally Posted by Ryan Jericho View Post

      Tried Split Tests? Your ad has a very low CTR. If you can work on getting more people to click, Then your sales will obviously increase. 1/22 Is a very good conversion rate - And a good starting Point. May i ask, how much is the product your selling? Are you at a loss right now, Or In Profit?
      The first sale was $40 and the profit is $35, balance $5 goes to the outsourcer.
      i'll try changing the banner design and color, will see if it increases the ctr.
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    • Profile picture of the author lunarninja
      Originally Posted by Ryan Jericho View Post

      Tried Split Tests? Your ad has a very low CTR. If you can work on getting more people to click, Then your sales will obviously increase. 1/22 Is a very good conversion rate - And a good starting Point. May i ask, how much is the product your selling? Are you at a loss right now, Or In Profit?

      This is his website.
      twitibizz.com
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      • Profile picture of the author arjunwants
        Got another sale just a min back
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  • Profile picture of the author Ryan Jericho
    Banned
    Well your profit isnt $35 if you spent $120.
    But yeah, as said, Do some split tests, with different ads.
    Vary them greatly to start, see if e.g a Bright Red one, Converts better than something Plain Or High End.
    Ive found sometimes basic, Tacky looking banners do well.

    if your doing text ads, you'll need to get more creative with the Titles, and Intrigue your audience to Click/Find out whats going on
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  • Profile picture of the author Story
    Sometimes, ugly banner works better. It's about catching people's attention, people scroll through and go like:"What's that ugly banner doing here?"

    The traffic you got probably isn't the best quality, but then it's all down to split testing especially when buying traffic.
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  • Profile picture of the author Nuno
    Congratulations Tweak it, don't give up.
    If this business doesn't work after a while, move to the next one.
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  • Profile picture of the author Justin Says
    Originally Posted by arjunwants View Post

    Apologize for the bad english.
    I started a small online business to generate revenue, i had advertised in buysellads spending $120 on 15th of this month.
    The impressions till date is 33k+ and 22 clicks and had made only one sale.
    And the expected impressions is 400k
    How much sales could i expect out of 400k impressions ?
    For one, you can't really tell much if you've made 1 sale out of 22 clicks.

    I say that because you need more clicks to understand what the real conversion is on your offer.

    Also, with 33,000 impressions.. receiving 22 clicks in pretty low. You should focus more on getting your conversion rate on your clicks up. Even getting 1% of that 33,000 will result in more than 10x the amount of clicks you've received with your first 33,000 impressions.

    Also, you haven't told us how much you're making off each sale. There's a big difference between $0.25 commission per sale and $50 per sale.

    Justin Lewis
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    • Profile picture of the author arjunwants
      Originally Posted by Justin Says View Post

      For one, you can't really tell much if you've made 1 sale out of 22 clicks.

      I say that because you need more clicks to understand what the real conversion is on your offer.

      Also, with 33,000 impressions.. receiving 22 clicks in pretty low. You should focus more on getting your conversion rate on your clicks up. Even getting 1% of that 33,000 will result in more than 10x the amount of clicks you've received with your first 33,000 impressions.

      Also, you haven't told us how much you're making off each sale. There's a big difference between $0.25 commission per sale and $50 per sale.

      Justin Lewis
      I go with you, i'll try creating more attractive banner. Let's see how things go up
      Average sale per product would be $15!
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  • Profile picture of the author Mike Hill
    Just do the math... 400,000 / 33,000 = 12.12

    You made one sale from 33,000 impressions so just divide your expected traffic by that and you'll have a number. In your case it's 12.

    But you did say you had 22 clicks from those 33,000 impressions right? So, you need to first test different banners to increase your click count. Do that and you'll be potentially increasing your sales volume through more click through traffic.

    A quick look at your numbers tells me your sales page converts (more testing required) but your banner ads suck. So, work on many different variations of your banner ads like I said, to get those click throughs up.

    Doesn't mean it will happen but you asked...
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    • Profile picture of the author Justin Says
      I know that basic math seems like the right thing to jump to, but it's definitely not possible to understand how many sales could come from that many impressions with such low statistics on the CTR and conversions.

      I mean 22 clicks... 1 sale... that could have been a random once a blue moon sale, or it could actually mean the salespage converts much higher than we think.. we wouldn't know unless we saw hundreds and more likely.. thousands of clicks and saw how many sales came from those.

      I'll give you one more example.

      I had a offer I tested and sent over 200 people to it in 24 hours, I received 3 sales in total (that's 1.5%). I then tested that exact same offer the next 24 hours, had over 300 people and they converted into 12 sales (that's 4%).

      That's a HUGE difference.

      Later I tested that same offer with a few thousand clicks and was averaging around 7% conversion.

      In other words... low stats just can't prove anything.
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      • Profile picture of the author arjunwants
        Originally Posted by Justin Says View Post

        I know that basic math seems like the right thing to jump to, but it's definitely not possible to understand how many sales could come from that many impressions with such low statistics on the CTR and conversions.

        I mean 22 clicks... 1 sale... that could have been a random once a blue moon sale, or it could actually mean the salespage converts much higher than we think.. we wouldn't know unless we saw hundreds and more likely.. thousands of clicks and saw how many sales came from those.

        I'll give you one more example.

        I had a offer I tested and sent over 200 people to it in 24 hours, I received 3 sales in total (that's 1.5%). I then tested that exact same offer the next 24 hours, had over 300 people and they converted into 12 sales (that's 4%).

        That's a HUGE difference.

        Later I tested that same offer with a few thousand clicks and was averaging around 7% conversion.

        In other words... low stats just can't prove anything.
        Justin you are absolutely right. I got the second sale done, so now it is 26 clicks and 2 sales
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  • Profile picture of the author Rod Dinero
    1 sale out of 22 clicks is very, very good. Clickbank products for example often sell like 1 per 100-200 clicks, in my experience anyway (with landing page and all)
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    • Profile picture of the author Mike Hill
      Originally Posted by Rod Dinero View Post

      1 sale out of 22 clicks is very, very good. Clickbank products for example often sell like 1 per 100-200 clicks, in my experience anyway (with landing page and all)
      It's a fluke... You cannot base numbers from 22 visits to your website. More testing required. FYI, 100 - 200 clicks per sale in the norm in marketing in general, not just with ClickBank.
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      • Profile picture of the author arjunwants
        Originally Posted by Mike Hill View Post

        It's a fluke... You cannot base numbers from 22 visits to your website. More testing required. FYI, 100 - 200 clicks per sale in the norm in marketing in general, not just with ClickBank.
        Actually i had another sale. so in total 2 sales and 26 clicks right now.
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        • Profile picture of the author Rod Dinero
          Originally Posted by arjunwants View Post

          Actually i had another sale. so in total 2 sales and 26 clicks right now.
          Awesome man, I hope it keeps up for you
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      • Profile picture of the author Rod Dinero
        Originally Posted by Mike Hill View Post

        It's a fluke... You cannot base numbers from 22 visits to your website. More testing required. FYI, 100 - 200 clicks per sale in the norm in marketing in general, not just with ClickBank.
        Ok dude, thats fine, I never said it wasnt a fluke or something, all I said it was a very good clicks to sales ratio. I also know 100-200 clicks per sale is the norm, but thanks for the marketing lesson
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  • Profile picture of the author maxjpip
    Like others said, 1 sale out of 22 clicks is really good.

    But that kind of impression should give you more clicks than that.

    Try different banner size and different banners to increase the CTR.

    I think your product is doing a good job on converting the visitors to customers and you don't have to worry about it.

    So make some changes on the banner or try other traffic sources.

    Keep it up!!
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  • Profile picture of the author Fazal Mayar
    Some newbies here get 2200 clicks but no sale so you should be grateful. Work on targeted traffic and you should get more conversions.
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  • Profile picture of the author davegarcia939
    As other said 1 sell out of 22 clicks is extremely good but the clicks amount seems very low. In this case you can try different ad banner and of course make them attractive.
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  • Profile picture of the author bloggerd
    Can you not change out your banner try different ones just keep testing
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  • Profile picture of the author prateek9118
    Originally Posted by arjunwants View Post

    Apologize for the bad english.
    I started a small online business to generate revenue, i had advertised in buysellads spending $120 on 15th of this month.
    The impressions till date is 33k+ and 22 clicks and had made only one sale.
    And the expected impressions is 400k
    How much sales could i expect out of 400k impressions ?
    Research your audience first, then target them. Optimize your Ads. Split test.
    1 sale per 22 clicks is not bad. But you can improve your CTR.

    What's the price of your product?
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  • Profile picture of the author yestyle
    Banned
    impressions and clicks are different but 22 clicks with 1 sale is effective. I think buysellads used to offer high price but no more effective so you should consider before buying. Good luck!
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  • Profile picture of the author arjunwants
    It has been a week and right now with 44 clicks i have 3 sales.
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  • Profile picture of the author dannygnenerate
    If you wanted to really make money with the follower readers have to understand that it's valuable, you have to paint the picture as to why it's valuable. In general to make more money with what you're doing I'll put it as a part of a package. What I'd do is something like... I'll show you how to create a website for free and then I'd say something like in order to really get people see your social proof then what you'd want to do is get these packages.

    It's like, you go and buy a car and while you're spending money why not get the upgrade on the rims and steering wheel cover? While I"m here, why not get the seat protectors to ensure our car stays looking new for years to come. Upsell? In a sense yes.

    If this is your only income, take a second and pause before you spend another penny and think of what it would take for you to actually buy the same thing; better yet, look at how much you're spending vs how much money you're actually making.

    As someone actually mentioned make sure you capture these people but give them a reason to be captured. Maybe throw something in there to entice them even further.
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