Tell me if I am off base here...

I just wrote a new article for my website/blog. I am wondering if I am way off base here. Please review and give some critique (constructive please.):

Discover 3 Secret Ingredients that all Successful Businesses Have and Why if Your Business doesn't have these then You are going to Fail!

With the advent of the internet a whole paradigm shift occurred with how businesses needed to operate. No longer would a large advertising budget be good enough to flood in customers.


The internet changed this business model. People flocked to the internet to gather FREE information on products and services that they were interested in. The internet also made getting the products and services faster, easier, and cheaper than ever before. Now instead of a large advertising budget all you needed was a savvy website designer and programmer and you virtually had a license to print money.


But the internet users are themselves very savvy. So you couldn't fool them for long. They discovered all the tricks and learned how to get them out of sight forever.


And a new business paradigm is born.


Now to be successful -- especially with using the internet -- you have to have 3 secret ingredients. They are:

1. Presence
2. Authority
3. Community

You have to be seen. Companies without websites in today's age are basically begging to be out of business. With readership in newspapers and the Yellowpages going down in flames the old business model of throwing bunches of money into print advertising are long gone.


To be seen today, you have to have a website. And that website has to have a successful website marketing campaign so that you dominate the search engines for your town or city.


So to be seen you need to have:

• A website, and
• A successful website marketing program

To be seen as an authority to have to provide a lot of useful and revelant information; largely for free.


You need to have articles, blog posts, forum comments and videos that give away the farm in forms of free advice or tips. It has to be friendly, entertaining and, most importantly, useful.


Again, by having a website and a successful marketing campaign will go a long way in providing this authority to you.


The biggest asset of authority is that when a client, patient, customer or whatever sees you as an authority, then they will want more from you and want to do business with you. So establishing authority is vital...but how can that be done if you do not have presence; if you can't be seen.


And that leads us to the last ingredient. Community.


Once your client/patient/customer has found you and you have established yourself as an authority you have to continually provide a community for these people.


People want to do business with friends and those that they respect. By providing community on continual basis you will garner this friendship. Stop providing community (and great service) and you will alienate the masses which will decimate your business.


By having a website and successful website marketing campaign which employees all the tools and services of the internet like Facebook, Twitter, YouTube, Blogs, email and newsletters, Social Bookmarking and so on and so on you neither have authority or community.


All the ingredients must work together. You can't have one without the others.


Want a successful business? Then follow these 5 simple steps:

1. Get a website.
2. Create a website marketing plan.
3. Don't have time to create your own plan then hire a company like
   
4. Establish authority.
5. Provided on-going community.

See? I told you it was simple.