Effectiveness of Press Releases?

17 replies
What are people's thoughts on press releases when announcing new products for affiliates? Any recommendations on good sites where there they can be submitted/posted? Appreciate any insight. Thanks.
#effectiveness #press #releases
  • Profile picture of the author Defacto
    If it includes the premium PR's by both PR Web and PR News Wire (available on this forum, do search) then it will do wonders for your rank and traffic. Forget the free and cheap services except to help video rank.
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  • Profile picture of the author dgiles63
    I've had some success with them, but it has cost some money. You have to know what you are doing.

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  • Profile picture of the author Bish
    Originally Posted by FeelGoodIQ View Post

    What are people's thoughts on press releases when announcing new products for affiliates? Any recommendations on good sites where there they can be submitted/posted? Appreciate any insight. Thanks.
    Seriously, this is one question I can answer with some clarity. I use PRs all of the time, if you work on your keyword optimization, based on the right triggers, while keeping the PR both highly readable and newsworthy you will be well ahead of most.

    I normally write my PRs as if I was conducting an interview with the vendor, site owner and this seams to work really well. Plus it gives you the option to address and doubts you think the potential customer may have about a product.

    I use this method in evergreen niches, some of my PRs have been sitting on page 1 for nearly a year, a couple of them get around 100 unique clicks everyday and have done for a long time (depends on the keyword of course).

    Distribute to the top paid services for best results and then run with the one that starts to rank quickest. There's a great gig on Fiverr who will distribute to the top paid PR platforms for a Fiver! I use it all of the time and it works a treat.
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    • Profile picture of the author JohnMcCabe
      This might be a silly question around here, but does anyone write media releases with humans in mind anymore?
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      • Profile picture of the author mervp
        Originally Posted by JohnMcCabe View Post

        This might be a silly question around here, but does anyone write media releases with humans in mind anymore?
        I write offline and online press releases, so yes, I write for humans. I put the online releases on a few free, high PR and auto-approve press release sites just to get them out there for viral purposes, yes with a keyword or two matching the ones on a target site, but otherwise write them to interest somebody, i.e., for direct follow-through link traffic, not a SE robot. Those sites are:

        http://information-online.com|PR5
        http://prlog.org|6
        http://free-news-release.com|4
        http://24-7pressrelease.com|6
        http://release-news.com|4
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  • Profile picture of the author expresswriters
    Originally Posted by FeelGoodIQ View Post

    What are people's thoughts on press releases when announcing new products for affiliates? Any recommendations on good sites where there they can be submitted/posted? Appreciate any insight. Thanks.
    To the OP,

    Your first step in announcing new products for affiliates would be to write a press release announcing that, very specifically. Make sure it's in the header, subtitle, and content - all three mentions should be unique. You can get on a "microlist" for Affiliate Marketing with PRNewswire, your PR will go specifically to very select people who are high-up in the industry and subscribe to that list. I betcha it would turn out effective since you also have the gold quality of a "new" product...it's not an old piece of news.

    For distribution: paid is the way to go. I've had negative experiences over the last few years with the "freebie PR services". You get no exposure. They often advertise to get you on Google or Yahoo! News, but the PR typically doesn't go further than the site it's placed on. Don't count on the free sites for link building because you most likely won't get any. So, paid is your number 1 concern.

    Next, who to pay? These two are your best choices: PR Web & PR Newswire. Out of the two, I prefer PR Newswire for my client's PRs due to their HUGE distribution network and quality of service. When dealing with PR companies, you get what you pay for with PR Newswire. And I already mentioned the microlist power, PR Web does not offer this but PRNewswire does.

    Originally Posted by JohnMcCabe View Post

    This might be a silly question around here, but does anyone write media releases with humans in mind anymore?
    Hi John,

    Writing press releases "for humans" is the first step in journalism. A well-written press/media release will go a lot further then one written purely for SEO in mind.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by expresswriters View Post

      Hi John,

      Writing press releases "for humans" is the first step in journalism. A well-written press/media release will go a lot further then one written purely for SEO in mind.
      Thanks for that.

      And yet, any time the subject comes up in this forum, the first word that people think of is "Google"...

      Such a shame.
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      • Profile picture of the author expresswriters
        Originally Posted by JohnMcCabe View Post

        Thanks for that.

        And yet, any time the subject comes up in this forum, the first word that people think of is "Google"...

        Such a shame.
        Since all the "Penguins," Google's algorithm is starting to think like people...who knows, one day it could become synonymous.
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  • Profile picture of the author johnben1444
    Originally Posted by FeelGoodIQ View Post

    What are people's thoughts on press releases when announcing new products for affiliates? Any recommendations on good sites where there they can be submitted/posted? Appreciate any insight. Thanks.
    My best bet is to post them on top traffic paid and free sites like PRWEB, SBwire, PRbuzz, press-release-site and more. A simply Google search will pull out the most current sites for you.

    Ensure the content is professionally written.

    Don't hesitate to blog about it too and also share the press release via social media sites. The essence is to see how many can stick on Google for quality/targeted traffic.
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    • Profile picture of the author Stumickel
      You can Press releases is the new face for public relation and an inexpensive means to get visibility. Press discharges have modified a ton throughout the years, particularly since organizations have understood the imperativeness of internet promoting. Yet to utilize a press discharge adequately, there are a few techniques :
      - Announcement of new product or service
      - Enhancing brand image
      - Images help drive interest
      - An instant world wide distribution
      - Stretching public knowledge
      - Viral potential outcomes
      - Versatility and convenience
      - Search engine optimization
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  • Profile picture of the author himanuzo
    Paid press releases are most effective in both generating traffic and backlinking. And also as the "para sites".

    e.g: PRWeb, SBWire. Both always get top ranking at Google for plenty of targeted keywords.
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  • Profile picture of the author guitarizma
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    Originally Posted by FeelGoodIQ View Post

    What are people's thoughts on press releases when announcing new products for affiliates? Any recommendations on good sites where there they can be submitted/posted? Appreciate any insight. Thanks.
    You can buy Fiverr gigs where they publish your matter on paid PR sites. They don't rank on page one as easily as they did earlier, but they can generate good traffic. Just avoid the free PR sites.
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  • Profile picture of the author niftystats
    now testing free-press-release and looks fine ....
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  • Profile picture of the author J. Barry Mandel
    Press releases are very effective depending on what your goals are.

    If you are trying to get traffic with them then it's a MUST MUST MUST to do keyword research so you audience can find you easily.

    If you are trying to submit press releases and have a limited budget then head over to Fiverr.com instead of posting to free press release sites because they often go down or their permissions get changed so your release will ultimately get removed down the line after enough time.

    Best of Luck,

    Justin
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  • Profile picture of the author KattyHowells
    It's all about seo, of course, so you need to carefully pick up your keywords, write a lip-smacking press release and choose the website with the highest page rank possible to publish it.
    Ideally, you should write several press releases on the same topic and publish them on different websites. There are platforms that don't make such fuss for duplicate content, meaning they accept articles that have been submitted on other websites too, but this is not what you want.

    You should definitely go for press releases, they still can have a significant impact on your website's reputation.
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  • Profile picture of the author pahosa
    For all the talk about press releases, esp after Cutts take on them, I personally think they are still quite a useful resource. They have to be done properly though and written more for journalists than for the web. I think with the emergence of the co-citations, they will continue to be quite relevant in SEO (if not more so, in days to come).
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