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Using Squeeze page on Amazon Kindle Platform?

by 52.ct
11 replies
Does Amazon allow publishers, selling on the Kindle, the opportunity to collect emails addresses, on a squeeze page, like a regular landing page?

If the answers is "NO"; then what do publishers do if they want to build a list and follow up email marketing?
#amazon #kindle #page #platform #squeeze
  • Profile picture of the author John Taylor
    If you wish to build a list of customers, you can
    include a link within your book to a landing/squeeze
    page hosted on your own blog.

    Obviously, for best results, you should offer an
    incentive for the customer to click the link and to
    sign up to your list. Perhaps a free extra chapter or
    a worksheet/checklist to complement you book.

    John
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    • Profile picture of the author TonyNorton
      Hey,

      They put a link to their signup page in the "back matter" of the book. That's the part at the end after all the content.

      They basically just put something like... If you enjoyed this book and want to get updates on my new projects etc you can join my community here... LINK

      Then just take the people who sign up, since they'll be most likely to take action on any offers you send them later.

      I don't know of any way to include a hardcore squeeze page directly in Kindle, and to be honest I doubt one would be very effective even if you could have it in there.

      Later,
      Tony
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  • Profile picture of the author 52.ct
    I know that in the non-Kindle, Amazon, retail book section, there is a feature that allows people look inside the first few pages of the book. Does the Kindle platform have this feature also?

    If the answer is yes, then you could put a splash there at the beginning of a Kindle book like: "Before you buy this book on Amazon.com...Click here to get it for (free or discount)."


    I doubt Amazon would allow that for long if they ever did!
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    • Profile picture of the author danr62
      Originally Posted by 52.ct View Post

      I know that in the non-Kindle, Amazon, retail book section, there is a feature that allows people look inside the first few pages of the book. Does the Kindle platform have this feature also?

      If the answer is yes, then you could put a splash there at the beginning of a Kindle book like: "Before you buy this book on Amazon.com...Click here to get it for (free or discount)."


      I doubt Amazon would allow that for long if they ever did!
      You wouldn't want to do that, because Amazon has the right to price match your book, so if you were giving it away for free they would set the price to free. This might be good for getting more downloads, but not for getting people to opt in to your list.

      Instead, you'd want to give a way a different, but related freebie. One option is to give away free worksheets that accompany the book. You would just have to let your users know they need to register on your site to get them, and you can refer to them throughout the book with a link to the opt-in page.

      Or for fiction you could give away short stories from the perspective of some different characters or something.
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  • Profile picture of the author 52.ct
    Are Kindle publishers restricted to selling ebooks on Amazon.com in the Kindle format?

    Could publishers sell ebooks, on the Kindle platform, in pdf format?
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  • Profile picture of the author MagicD
    I think offering a bonus is a great idea to collect emails through your Kindle book. I have done this from the very beginning. I would test it though for the best place to insert your URL. Do not place your optin code directly within your book.

    I have placed my URL after the in two places after the about section and thank you section.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by 52.ct View Post

      I know that in the non-Kindle, Amazon, retail book section, there is a feature that allows people look inside the first few pages of the book. Does the Kindle platform have this feature also?

      If the answer is yes, then you could put a splash there at the beginning of a Kindle book like: "Before you buy this book on Amazon.com...Click here to get it for (free or discount)."


      I doubt Amazon would allow that for long if they ever did!
      This would never see the light of day. Amazon would likely interpret this as putting your book up purely for advertising purposes, which they do not allow.

      Originally Posted by 52.ct View Post

      Are Kindle publishers restricted to selling ebooks on Amazon.com in the Kindle format?
      Yes.

      Originally Posted by 52.ct View Post

      Could publishers sell ebooks, on the Kindle platform, in pdf format?
      No.
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  • Profile picture of the author AlexGeorge
    You can't make a squeeze page through the Kindle platform, but there are lots of ways to direct them to a squeeze page hosted on your website. You can direct them to it at any point in a book, and even put it in the description although I'm not sure if this would work as well. Putting it at the beginning and end of the book would most likely yield the best results.
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  • Profile picture of the author Sarevok
    I'm not sure if it's against TOS, but I've definitely seen people advertising their newsletter/squeeze page from within their Kindle books.

    Sometimes, the author is quite popular.
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    • Profile picture of the author bengirwb
      I have seen a sign-up form in front of a Kindle book at the top of the first chapter.
      This was pretty neat because it was seen during the preview.
      Don't recall the book title, but it was by a major publisher.
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  • Profile picture of the author clik2000
    Not exactly related, but anyone knows a good FREE resource for building squeeze pages?

    Thanks
    Allen
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    Allen

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