What I'm concerned about is people clicking on one buy now button and being taken to another page where they must once again press a buy button just to enter their payment details. This seems like it would cut into my conversions. Does anyone know how this might affect conversion rates?
It just seems logical that you should have as few steps as possible that the customer has to go through. I'm thinking that landing on another page with a buy button might cause some to question whether they really want to do this-it basically gives them another opportunity to back out of the transaction.
What I'm debating on doing is instead of putting a buy button on my site itself, just put some text there that says something like "Access (product) now when you click here". I think that might be better because at least then it's not the same psychologically as clicking two buy buttons in a row.
Thanks for any advice. I originally thought about using Paypal and Amazon file hosting for this, but selling through this service does have certain advantages and makes things alot easier. I'm just hoping it doesn't kill my conversion rate.