Should I build a squeeze page or stick to my sales page?

by MaksP
24 replies
Hello my fellow warriors.

I would really appreciate your valuable advice.

I am selling a vertical jump training program.

All of my traffic comes from YouTube videos.

In your opinion, will I see higher conversion sales rates just by keeping a sales page since all of my traffic comes from my YouTube channel?

Or will I see higher conversion sales rate if I build a squeeze page. Offer something for free. Then send them to that sales page?

Thank you very much for your time I appreciate it.
#build #page #sales #squeeze #stick
  • Profile picture of the author djneill
    If you use a squeeze page then you'll get them onto your list where you'll be able to market to them. Studies have shown that consumers need to see something 4 - 7 times before they make a decision to buy, unless it is something that ignites their passion or greed. Once they're on your list then you can promote future products to them as well.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by MaksP View Post

    will I see higher conversion sales rate if I build a squeeze page. Offer something for free. Then send them to that sales page?
    It might depend on exactly how you do it, but probably, yes.

    But you missed out the important part, which goes after "offer something for free" and before "send them to the sales page". That important part is "send them an automated email series to earn their trust and respect, brand yourself, and supply them with further high-quality content of value to them".

    You should certainly test it.

    But more importantly than that, you probably need to stop using Blogger for hosting your sales page, for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post8532140

    If you need free hosting for your sales page, you could use Byethost, 000WebHost or Freehostia, or if you want to try a decent, low-cost paid host, you could try Hostica for $1 per month.

    Apart from making your business safer, that might also raise your conversion-rate a little, by the way, because it certainly doesn't look great, having the page hosted there.

    (Removing the "$47-crossed-out" before showing the $17 price will probably help your conversion-rate a little, too. I know you haven't tested that, because the people who test it, remove it. It's one of those attempted "cheap tricks" used by people pretending to be copywriters, and it comes across as that, too - to customers as well as to marketers. It will cost you some sales. )
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  • Profile picture of the author johnben1444
    The squeeze page is often a better marketing strategy when the follow up messages are professionally written.

    I advice you resort to experimenting, no one can say which works better without a test trial.
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  • Profile picture of the author paul nicholls
    do both

    add your product to affiliate platform and build an affiliate army

    at the same time create a squeeze page and start marketing your squeeze page while your build traffic to your sales page direct with affiliates

    building traffic to your squeeze page will take time but it's something you can do in the background while building affiliates up

    your sales page looks good btw, videos work great and i reckon that will convert fairly well :-)

    now you just need to market your product and add some upsells to your funnel and create some backend products to it too :-)

    paul
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  • Profile picture of the author JohnnyG11k
    You should build your mailing list if you have other products to promote

    If you only have this one item and maybe a second? Then straight selling is what I'd do... have links in your YT clips that go to the sales page...

    I recommend you use a fire sale model, and instead of discounting your product, increase the pricing with every 50 or 100 orders. This is the best scarcity method...

    What do you think?

    *** I'd also want to hear from you about your YouTube strategy... how many videos do you create a month, and what's your monthly unique visitor numbers?
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  • Profile picture of the author MKCookins
    Build a squeeze page and your list is by far the smarter move. Like said earlier in the post it takes showing a person a product several times before they will consider to buy it.

    Also with a list you can turn a one time buyer into a continues buyer if you provide them with free massive value for nothing in return.
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  • Profile picture of the author Randall Magwood
    Your sales letter page is hot - especially with the dudes dunking and stuff.

    Test both for 2 weeks and see which one makes you more money.

    By the way.... get the hell off of Blogger. Get a real webhosting provider before Blogger shuts you down for nothing.
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  • Profile picture of the author 10kaday
    Squeeze page will lower first time conversion rates but over time if you have a nice ar series con rates will go up and it build you biz over.
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  • Profile picture of the author JohnnyG11k

    You should build your mailing list if you have other products to promote

    If you only have this one item and maybe a second? Then straight selling is what I'd do... have links in your YT clips that go to the sales page...

    I recommend you use a fire sale model, and instead of discounting your product, increase the pricing with every 50 or 100 orders. This is the best scarcity method...

    What do you think?

    *** I'd also want to hear from you about your YouTube strategy... how many videos do you create a month, and what's your monthly unique visitor numbers?
    Signature
    You won't believe it!
    This NICHE made me $300,000...
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    • Profile picture of the author AlisonM
      I agree, test both, and see how the results go. Then you will be making an informed decision.

      Kind regards
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  • Profile picture of the author troy23
    Test both scenarios.
    It is possible to make sales from both methods, but you may find one works better than the other.
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  • Profile picture of the author Nigel Love
    have a squeeze page that pops up when your visitor leaves the page
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  • Profile picture of the author ATAC
    You want to send the traffic to a squeeze page and sell from email otherwise you will only have once chance to sell them and then they are gone forever.

    Plus you will be building a asset ...
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    • Profile picture of the author LeslieZ
      It depends on what your sales strategy is. Is it a one time sale or are you looking to build a list and continue to sell them other products? Once you have people on a list it makes it easy to send an email and sell them other products. But you do have to take the time to build a positive relationship with your list so they trust you and buy what you have to offer. That requires giving them value and not just jamming product after product down their throats.
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  • Profile picture of the author offerbribesarrah
    I would build it and split test to compare
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  • Profile picture of the author celente
    I do not like it when people say I do not need to build a list.

    That is pure BS...

    I would go the squeeze page route and test that, I am sure you will get lots of better results, from having your squeeze page and then slowly offering value and then softly leave your link to your sales page.

    If you do your job here properly you should have not only a winning campaing but a list also you can sell too later. Its a win win in my book, but testing, you should be testing these both first.
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  • Profile picture of the author GelidMind
    Building a list would most likely be the best choice. You can sell to them over and over again. It's always good to build a relationship with them. Build a squeeze page and work on creating a funnel that provides lots of value and information.

    The squeeze page and list building part is easy. Building a strong relationship with your subscribers is the tricky part. At least for me, but when you being building that list don't let it go cold.
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  • I would send all your traffic to your squeeze page. It is just plain smart.
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  • Profile picture of the author Michael Rosmer
    I see a bit of a problem with the whole outlook you have here. You're trying to make money off your first product. Generally, this doesn't work well. ALL of the profit tends to come from repeat business, the goal shouldn't be, or rather it's not likely to succeed at a high level, to make money off the initial sale, the goal should be to capture their contact info, convert them into customers and have recouped all your marketing costs etc. by that point so you're at break-even. Now, you've got them on your list and you make all the money off your myriad of other products to sell them. Build the funnel to create profit.
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  • Profile picture of the author Cason
    nice sales page. the squeeze page route is better ONLY IF you're going to be giving really good advice via emails.
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  • Profile picture of the author nicholasb
    you need both, all of your traffic MUST be sent to a squeeze page, if you are not capturing leads you are wasting a lot of effort and leaving serious amounts of money on the table.

    After people visits your squeeze page and subscribe, it's important to follow up with them and send them to your sales page.

    It's not a question of one or the other, you need both.
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    • Profile picture of the author fatafat
      Looks like you have a niche already under your belt then why not build your customers and help them with more information and items to sell...hence Squeeze Page sounds sensible...all the best!
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  • Profile picture of the author pdxkurt
    Squeeze page, get them on your list, then for an OTO have your sales page. then re-market to them later as you build a relationship.
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