It has now been a month since I've learned about internet marketing. In the last few weeks I have learned a lot on the topic and think it is time for me to start my first real business. To do so, I have written a plan but, as I am a beginner I figured it would be a good idea to let some experienced entrepreneurs review it briefly.
Goal: I want to start a business teaching people how to speak in public. This means that I have to help my them get over their fears of being on stage, teach them necessary skills to give killer presentations and learn them what kind of content is interesting for their audience.
Marketing: I want to start out with a simple, personal blog. Providing content based on my experience in the public speaking field. This means that I will be writing articles and posting them once every two or three days. On the blog there will be an opt-in form. I am either going to give away a free report in return for their subscription or I'm going to write a high-quality article, split it up in two pieces and sent them the second part by email after the reader subscribes to the list.
Aside from that I am going to find blogs to guest post on. I have read a lot of information on article marketing and feel it will be a very useful way of promoting my site in this niche.
Monetization: In the first few months of the blog I am not going to try to make money off of it. I want to build up a nice base of loyal subscribers and give them free, extremely valuable information. During those first months I want to create my own product. Once it is finished I will promote it to my list and possibly on websites I guest blog on. After the initial launch I will make my product available to promote for affiliates.
A possible pitfall is that I am not a professional public speaker. I know I am good, but don't have a proven track record. I was thinking about joining some public speaking contests but am not sure whether it will be worth my while.
Every bit of critique is welcome. I like to think that I am open minded and will read everything carefully.
Thanks in advance,