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Time and money to test and tweak

by Hypno mind
11 replies
Hello fellow warriors

I just wanna hear your thoughts, ideas and experiences on how does it take you to test and tweak your squeeze page and your follow up messages to get the best results?

I know that people test and tweak until they get the best results and then they just invest on the advertisments you know PPC PPV ..., that's what I want to do, I'm tweaking and testing what's written on my squeeze page and on my follow up messages, I don't know how much time and money this will consume but I'm doing it to succeed.

I hope you all share your ideas and experiences with me, Thank you all
#money #time #tweak
  • Profile picture of the author Steve B
    Hypno mind,

    I'm guessing that you're wondering about how long this process (testing and tweaking) takes? Reread your first sentence.

    If that's what you're asking I would say that it varies depending upon the resources you have to do the testing. It's not time that's critical, it's getting sufficient traffic to your squeeze page so that your sample is statistically relevant.

    Ten visits or even a hundred may not give you a large enough population from which to judge how your changes are working. I would say maybe 1,000 visits would be statistically significant. Typically, this is a case where "the more, the better" probably applies.

    Be sure when you're testing that you only change one variable at a time. Otherwise, you won't know for sure which change produced the new results.

    The very best to you,

    Steve
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  • Profile picture of the author Ron Killian
    Also going to depend on how many "parts" your testing at one time. Best is to do like Steve mention, one at a time, such as split-testing two variations (one difference per variation), at a time will be faster.
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  • Profile picture of the author Hypno mind
    Yes this is exactly what I wanted to know, do you guys spend money on paid traffic to do your testing? or do you use the free methods of getting traffic?
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  • Profile picture of the author ronrule
    Originally Posted by Hypno mind View Post

    Hello fellow warriors

    I just wanna hear your thoughts, ideas and experiences on how does it take you to test and tweak your squeeze page and your follow up messages to get the best results?

    I know that people test and tweak until they get the best results and then they just invest on the advertisments you know PPC PPV ..., that's what I want to do, I'm tweaking and testing what's written on my squeeze page and on my follow up messages, I don't know how much time and money this will consume but I'm doing it to succeed.

    I hope you all share your ideas and experiences with me, Thank you all
    I usually commit at least $3,000 and test through AdWords. Allocate $100 per day for 30 days, pick the most relevant keywords to assure targeted traffic, then split between different variations of the landing page. There will usually be a clear winner at the end.
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    Ron Rule
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    • Profile picture of the author Hypno mind
      Originally Posted by ronrule View Post

      I usually commit at least $3,000 and test through AdWords. Allocate $100 per day for 30 days, pick the most relevant keywords to assure targeted traffic, then split between different variations of the landing page. There will usually be a clear winner at the end.
      That's seems to be a good method, but unfortunately I'm just a poor newbie lol, I don't have that much money to put it on paid traffic to test.
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      • Profile picture of the author ronrule
        Originally Posted by Hypno mind View Post

        That's seems to be a good method, but unfortunately I'm just a poor newbie lol, I don't have that much money to put it on paid traffic to test.
        You can do the same approach without the paid traffic (A/B test a landing page), that just gets you results faster. The trouble is buyers from different sources are in different mindsets, so they'll convert differently. I've had "proven" pages that converted at 4-7% on keyword traffic, that completely bombed on a Facebook ad... and vice versa. Why? Because there's a difference between a person who's looking for what you're selling, and a person who notices a cool ad while they're in the middle of something else.

        It's hard to do conversion optimization when you have traffic coming from all over the place.
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      • Profile picture of the author Steve B
        Hypno mind,

        What the others are telling you is that paid advertising can accelerate the feedback process significantly so you shorten the testing time. If you only get a small amount of traffic to your site, obviously it's going to take longer to do your testing than if you purchase a bunch of paid traffic that hits your site hard in a short time.

        You might look into purchasing a solo ad as a way to drive traffic to your web site. Sometimes this method is less expensive than PPC or other types of purchased traffic.

        But you can still do your testing without paid traffic.

        Good luck,

        Steve
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      • Profile picture of the author Ron Killian
        Originally Posted by Hypno mind View Post

        That's seems to be a good method, but unfortunately I'm just a poor newbie lol, I don't have that much money to put it on paid traffic to test.
        Drive traffic with article marketing and forum marketing, possible social media. Not the quickest and it's time consuming, but if you have more time that money...
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  • Profile picture of the author Randall Magwood
    If i need to test a different squeeze page.... i change it, go to PPC, dramatically increase my bid prices for keyword, and then the next day i analyze the results. If i get a crap load of leads, i stick with the new squeeze page. If i dont, i scrap it and test again... after the 2nd test, if it's unproductive, i just stick with the original squeeze page.
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  • Profile picture of the author dgiles63
    If you put a good converting offer on your thank-you page, after the sign up you may be able to monetize some or all of your paid advertizing.
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    • Profile picture of the author Hopeless Bromantic
      You can test squeeze pages and other content on whatever traffic you're currently getting; where the traffic is coming from doesn't matter, as long as you're reaching your target market.

      As others have implied, when you pay more to get more ad traffic, you simply get meaningful results in less time; that's all that money can buy you for this purpose.
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