How do I test to see if my CPL number is good enough?

3 replies
Lets say that I have an autoresponder that goes for 14 days forward from the day that the prospect subscribed.

How do I best test this to see how many people actually buy from a link in that autoresponder? Since I'm using Clickbank, I can't create a separate "Thank you" page for different landing pages.

What I want to find out is basically whether or not it's more profitable for me to advertise my squeeze page or to advertise my sales page directly.
#cpl #good #number
  • Profile picture of the author Randall Magwood
    You should generate the lead first. Then follow up on them via email with your sales page.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by stolpioni View Post

    Lets say that I have an autoresponder that goes for 14 days forward from the day that the prospect subscribed.
    Yes - let's say that.

    In fact, let's say that it runs for much longer than that, which would almost certainly be better?

    Originally Posted by stolpioni View Post

    How do I best test this to see how many people actually buy from a link in that autoresponder? Since I'm using Clickbank, I can't create a separate "Thank you" page for different landing pages.
    Relatively simple: become your own affiliate, and then use different ClickBank affiliate TID's for the different purposes you want to test?

    (There may be other ways of doing this, too, but that's the easy one, I think. I seem to recall that the last time this question was asked, there were a couple of alternative ways suggested too, but the discussion became very technical and very complicated pretty quickly, and without my being able to understand it, myself. I think the above is both the "quick and easy answer" and the "normal answer", anyway).

    Originally Posted by stolpioni View Post

    What I want to find out is basically whether or not it's more profitable for me to advertise my squeeze page or to advertise my sales page directly.
    Yes, I see. Well, they do say it's always right to test everything. Have you thought about maybe including in the test, also, a version of the sales page with an opt-in on it as well as a sales page and a squeeze page? I ask because I'm guessing - albeit knowing absolutely nothing about your product, niche, traffic or local weather conditions - that that could possibly be the most profitable of the three? Which might be of some value to you? (Though clearly, no successful affiliates will be willing to send their traffic to any page with a vendor's opt-in on or attached to it, whether it's a squeeze page or not. But that might not matter? You might still want to use one just for yourself?). It does seem pretty much unimaginable that not even trying to collect the prospective customer's email address could possibly be "the winning line", surely? (Decent affiliates, of course, will understandably want, need and expect to do that themselves, and can hardly be expected to tolerate the vendor doing it for them).
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    • Profile picture of the author svedski
      Originally Posted by Alexa Smith View Post

      Relatively simple: become your own affiliate, and then use different ClickBank affiliate TID's for the different purposes you want to test?

      (There may be other ways of doing this, too, but that's the easy one, I think. I seem to recall that the last time this question was asked, there were a couple of alternative ways suggested too, but the discussion became very technical and very complicated pretty quickly, and without my being able to understand it, myself. I think the above is both the "quick and easy answer" and the "normal answer", anyway).
      That is a great tip, how come I didn't think of that?
      Once again, thank you.
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