1. There are no set rules. You are the business and you set your own rules.
2. If you do not take proper action toward a desired outcome, you will never get the result you desire.
3. If you do not promote your business, you will fail. There are endless ways to promote.
4. If you don't take full responsibility for your own performance, you should fire yourself.
5. If you don't set goals and benchmarks, you'll never arrive at your destination.
6. If you don't ask for help, you'll never get it.
7. Every obstacle has a work-around.
8. Change is constant - deal with it or be left behind.
9. You alone care about your business. Everyone else cares about their own interests.
10. Originality is rewarded - sameness is a curse.
11. Money is never an "end" so it shouldn't be a focus or a destination.
12. Step up to stand out - if you don't others will and leave you behind.
The very best to each of you in your business pursuits.