Trying To Give Value But How?

19 replies
So I've changed my mindset from "making money" to "how to provide value"
from what I can do as a decent graphics & web designer. And without
tapping into the "provide server" market (because of the endless com-
petition...), I've been thinking about how I can give value to my buyers
to help them achieve the results as much as possible...

So far I have created a simple "good-looking" squeeze page & sales page.
I know it's good looking, but doesn't mean it will convert, or it will do good.
And so my problem is that, I want to create some good product which has
a lot of value, but I don't have money to test it or run any traffic on it to
make it more valuable than any others on the net......

I really want to give value, but where can I start (with my expertise)?
#give
  • Profile picture of the author Robin Blinds
    Originally Posted by Ellie Days View Post

    I really want to give value, but where can I start (with my expertise)?
    Ask your customers/market what they want
    Signature
    Traffic + Conversions = $$$$

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    • Profile picture of the author JamesBorg
      Maybe 3-5 freebies on WF to get some testimonials.

      Then set up a Fiverr gig with screenshots of the testimonials.

      Then market the Fiverr gig in a WF thread, again with the testimonials.

      Then create a sig with a link to the WF thread.

      As your sales go up on Fiverr, you can start adding in upgrades that don't really add to your work load.

      When you finish each job, you can add it to a portfolio on your Web site so that you can eventually transition to operating from your Web site. As you're doing this on your Web site, maybe you can post two blog entries a week, one entry containing general info/tips/comments and one entry containing a small graphics/Web tutorial. Add social-sharing buttons, etc. Get a Twitter account and Facebook page. If you can make videos with the tutes, they can be slapped on YouTube. Of course, have a 'services' page on the Web site.
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  • Profile picture of the author LimitlessTraffic
    Definitely start with getting some testimonials and branding.

    Either provide some free services or very cheap services in return for their testimonials.

    From there, you can go to fiverr or warrior forum.

    I just realize the post above me pretty much said what I am saying... lol
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    • Profile picture of the author Ellie Days
      Originally Posted by JamesBorg View Post

      Maybe 3-5 freebies on WF to get some testimonials.

      Then set up a Fiverr gig with screenshots of the testimonials.

      Then market the Fiverr gig in a WF thread, again with the testimonials.

      Then create a sig with a link to the WF thread.

      As your sales go up on Fiverr, you can start adding in upgrades that don't really add to your work load.

      When you finish each job, you can add it to a portfolio on your Web site so that you can eventually transition to operating from your Web site. As you're doing this on your Web site, maybe you can post two blog entries a week, one entry containing general info/tips/comments and one entry containing a small graphics/Web tutorial. Add social-sharing buttons, etc. Get a Twitter account and Facebook page. If you can make videos with the tutes, they can be slapped on YouTube. Of course, have a 'services' page on the Web site.
      Originally Posted by LimitlessTraffic View Post

      Definitely start with getting some testimonials and branding.

      Either provide some free services or very cheap services in return for their testimonials.

      From there, you can go to fiverr or warrior forum.

      I just realize the post above me pretty much said what I am saying... lol
      Originally Posted by Robin Blinds View Post

      Ask your customers/market what they want
      Thank you guys for all the tips, I know what my customers want, they want sales. And from what I've done (as mentioned above), was not only website design....

      I focused more on "customized squeeze page" & "converting sales funnels"..

      So, my question was more of, how can I prove my works will work for my customers?

      I have tried to message potential buyers to test out my beta version of the sales funnel, but no one really replied.. or posting beta tested wanted threads, but no one realy interested...

      What should I do?
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  • Profile picture of the author djneill
    Originally Posted by Ellie Days View Post


    I really want to give value, but where can I start (with my expertise)?
    That is a really good question, I know graphic designers that charge out the rear but none that test their conversion rates. I'm really interested in this one and what you're planing to do, I'm going to ask around I have some ideas about incorporating testing cost.
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  • Profile picture of the author mpluto
    I'll give you a nice tip I had website design business way back in 2000's. Then, foreign markets flooded the industry and a lot of USA companies ran for cheaper labor.

    However...

    I created a message that emphasized on understanding Western buyer's psychology. Basically, it said that let your competitors go to India for web design and such, and it will be done, but it won't convert because they don't understand USA psychology.

    And more often than not, it was very true. I had to redesign a lot for companies that outsourced.

    So, in other words I was selling the SOLUTION to making sales on the Internet, while competition was selling website design.

    Get the point?

    Surely enough, my business was booming.

    How can you provide value in website and graphic design?

    For example, teach people the difference between website design and website design that converts to sales.

    Or, write about 10 best Wordpress plug ins for website owners.

    Or, you can also sub niche your web and graphic design, serving only beauty niches. Then, you can give out the guide like "10 Must Know Tips For Beauty Business Website Design".

    You can also write about "Do's and Dont's" in web design.

    You may want to pick up a book on Neuromarketing and offer value such as "A Guide To Neuromarketing In Website Design - How To Instantly Increase The Rate Of Rapid Purchase Decisions"
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  • Profile picture of the author Micah Medina
    Don't worry about proof of sales yet.

    Sell it with PLR or Resell Rights, tell people that it looks good, let the individual buyers puzzle out the conversion rate for now.

    You can get them tested later on when you have more bucks.

    Sell more than one funnel. Bundle of three (or just one very deep funnel) if you can manage it. When people download it, offer to have them hire you for custom jobs. This was a lot more productive than your last thread, hopefully people in a similar position take action on it. Let me know if you have other questions.
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    • Profile picture of the author Ellie Days
      Originally Posted by Micah Medina View Post

      Don't worry about proof of sales yet.

      Sell it with PLR or Resell Rights, tell people that it looks good, let the individual buyers puzzle out the conversion rate for now.

      You can get them tested later on when you have more bucks.

      Sell more than one funnel. Bundle of three (or just one very deep funnel) if you can manage it. When people download it, offer to have them hire you for custom jobs. This was a lot more productive than your last thread, hopefully people in a similar position take action on it. Let me know if you have other questions.
      Haha, you recognized me from the other frustrating thread, thought that wasn't the way to go, so might just do it!

      I like your idea, why didn't I think of PLR....

      but if I'm selling PLR, how should I pitch it? It hasn't made any money yet, it hasn't ran any solos yet.... I don't know :O
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      • Profile picture of the author KenThompson
        Originally Posted by Ellie Days View Post

        ... but if I'm selling PLR, how should I pitch it? It hasn't made any money yet, it hasn't ran any solos yet.... I don't know :O
        Use the search function at the top and select advanced search. Enter PLR in the top left field and select Warrior Special Offers forum and uncheck Child forums at the lower right of the page and search.

        You'll get tons of results from past WSOs with PLR offers. Search for those with high views and study the sales copy.

        Regarding certainty, there isn't any no matter what you're doing. Constantly searching for it will only leave you very frustrated with little to show. Accept it the best you can and let it go.

        You want to avoid selling graphic and design services due to the competition. How about narrowing it down and offering niche services? Being more specific with product or service offers can be a very doable way to carve into a wide market where the competition is very high. It's a lateral approach rather than direct head-to-head competition.

        Some examples related to your expertise:

        Customized PDF designs; the headers and footers on the pages and the cover. I've seen just a handful of very attractive, well-designed PDFs over the years. Some may think it's not important, but it has a positive impression on the customer. It speaks of professionalism and a caring attitude, and it may help turn customers into repeat customers.

        You may know how hot Kindle publishing has been and still is, as far as I know. Kindle book cover designs are important for helping authors stand-out in the crowd.

        Just a few examples.

        Ken
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        • Profile picture of the author Marian
          And you can showcase your products on your site as well!

          Add a subscriber form together with offering some of the designs for free and even more designs to exchange for testimonials - and you have some material you're working with on your sales pages.

          Marian
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          • Profile picture of the author JohnMcCabe
            A couple of thoughts here...

            > The folks that suggested specializing are on target. The more you work with a specific type of business, the better you come to understand it and the more value you can provide. More value equals more money.

            Right now, one market ripe for someone with an understanding of marketing is the new breed of indie authors and ebook authors. There are plenty of services which will knock together a book cover image. There are generic web designers who will put up a website or blog. What I haven't seen is someone providing a complete package of cover design along with a branded author platform (website, Facebook page, Twitter page).

            Become the one-stop solution for a slice of the market.

            > On a related note, start building relationships with the consultants and other information providers within your chosen market segment. Bob Burg has a book called "Endless Referrals" which will give you a lot of meat to chew on in this area.

            > There are many ways to define "value". Yes, you want to document results. But consider also things like getting the job done on time and within budget, being accessible and easy to work with, over-delivering where possible/practical, going beyond just doing the job to providing your own suggestions and experience.

            Some of these will only come with time in the trenches, but you should be working toward them.
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      • Profile picture of the author Micah Medina
        Originally Posted by Ellie Days View Post

        Haha, you recognized me from the other frustrating thread, thought that wasn't the way to go, so might just do it!

        I like your idea, why didn't I think of PLR....

        but if I'm selling PLR, how should I pitch it? It hasn't made any money yet, it hasn't ran any solos yet.... I don't know :O
        You're wildly overthinking it.

        Your pitch is: "Buy PLR to this sales funnel. Sales funnels take a lot of time and energy and this one is done for you and fully monetized and it looks great. You will make sales if you add your own traffic."

        That's it.
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      • Profile picture of the author James Clark
        Originally Posted by Craig Desorcy View Post

        Based on what I've seen in your last post and this one,
        it seems "certainty" is driving you. It's not a bad
        thing. Watch this closely however because it has
        a tendency to blind and bind folks new to
        making money online. Forearmed is forewarned.

        A burning need for certainty will drive many to keep
        buying into BS get rich online crap.

        It will also cause people to jump around a lot.

        Do you know how to tell if someone is doing well
        online? If not, learn this first is my suggestion.

        Next, find someone doing what you want to do and
        use them as a model (not copy).

        If you'd like to have a chat (voice) I will gift you with
        a call. And I will not try to sell you coaching. Not taking
        new clients.

        PM me your gmail email address and we can do a
        Google hangout.

        Need to know what kind of call we'll have, use the
        search here and search my name in the WSO
        section.

        This offer is only for you.

        Best,

        Craig
        I would like to know the answer to the question Craig asked. Did you folks miss that? (duh) check it out below.

        "Do you know how to tell if someone is doing well
        online? If not, learn this first is my suggestion"
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  • Profile picture of the author dadamson
    JamesBorg has an excellent strategy there!

    Providing valu is definitely the right mindset so working within this mindset will be much more productive and profitable for you.

    Why not start creating a list where you can provide regular emails and provide quality in your niche?
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  • Profile picture of the author Steve B
    Originally Posted by Ellie Days View Post

    I really want to give value, but where can I start (with my expertise)?
    Ellie,

    My experience has been that most people, when starting out, have the mindset that they need their business to appeal to a wide audience, the wider the better, so that they have a lot of prospects within their reach.

    I think that's exactly the wrong approach. The Internet is so huge, and reaches so far, that even in the smallest of niches there are plenty of prospects for multiple businesses. In addition, you can always branch out into related or "side" niches if you find you need more work.

    So my suggestion, though not exactly the answer to your question, would be to begin thinking of focusing your new business on doing just one thing very well. Work at it until you become the expert, the authority, the "go to" gal that knows her stuff in that one thing.

    If you than decide to branch out into a related niche, you will have a reputation and a customer base that you can take with you as you pursue new income streams.

    Most new IMers start "wide" and then realize (when that doesn't work) they need to specialize by going "deep." I'm suggesting you start out "deep" (being very specialized) and then branch out (go wider) once you have conquered your specialty.

    Good luck to you,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author Slate Marketing
    Ellie,
    If I were you, I'd definitely stay away from PLR. I also probably wouldn't run an WSO or target low end customers because thousands are already doing that. Here is what I recommend:

    1. Target high end clients that will appreciate and pay GOOD money for the designs that you create. To a good marketer or company, a well designed page/sales funnel can make them tens of thousands of additional dollars but only if you are targeting the right people.

    2. Run some split tests and case studies using your design either on an existing clients product or pick a few from Clickbank that you like.

    3. Create an infographic and other marketing materials from the result of your split tests and create a webinar and sales video to help educate and promote your stuff.

    Bottom line, I'd recommend targeted "real" companies and staying away from things like PLR and Fiverr, etc.

    Design and sell to people that know your value and will have no problem paying good money for it.
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  • Profile picture of the author Mark Pescetti
    You know...

    There are a lot of people who want to make an online living, but can't stand being associated with the cheesy, tacky, hype-filled nonsense out there.

    Maybe you could brand yourself as The Authentic Marketer.

    You could even create a product that teaches people how to monetize their gifts and passion - starting with being able to identify what those assets might be.

    Start establishing yourself on YouTube and a blog.

    Get your branding down.

    My point is...

    The answer you want (and need) already exists within you. Just pay attention to what you're REALLY saying; what you're passionate about. And figure out how to monetize your angst.

    Mark

    P.S. I gotta warn you. When you are passionate about something and really want to make an impact in people's lives (while getting paid VERY for it,) you will come across as being hypey. Get over it. Never censor yourself for the fear of coming across in ways that might turn your non-prospects off.
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  • Profile picture of the author pdxkurt
    There are some pretty good PLR newsletters that you could send to your subscribers (re-written to your voice of course). This does 2 things... gives value, and creates a relationship which you can leverage for promoting things in the future.
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