I've been reading some tech specs and the comic book for Chrome.
Firefox = revenue per search / click on Google to the Firefox people
IE = a straight out threat.
Google will stay friendly with Firefox until IE is mortally wounded. Then they will turn their attention to Firefox. What is the point of feeding a competitior to destroy a larger competitor who is finished?
I am very excited about Chrome, and can see it becoming my main browser.
I'd say three years from now, IE will be dead, Firefox at 30% - 40% and Google will have completed its switch to the dark side. Then look out for anti trust - because Google will have a near monopoly. However our user experience will have improved vastly.
So Chrome is coming what does this mean for us as marketers:
- Severly reduced effectivesness of pop ups slide ins/ etc
- Conversion rates down for a while as we get used to things
- Advantage for the big boys - Google tends to keep top end features for preferred partners only - eg Android - in this case Adwords big spenders?
- More browser fragmentation - makes sales page web design harder
- The end of the IEs rubbish!!! Yeah!
- End of Rapid Firefox Growth - Google no longer needs to pay them per click to compete with IE, so why harm Chromes chances
- Apple dented - Safari will be almost still born outside Mac?
- Increased integration with online / offfline web applications
- Long Term... who knows? Antitrust stuff? Browser Nirvana
- Far more secure and stable browsing in medium term...
I think we are all going to have to pay attention to web design and conversion rates as Chrome appears over the next year!
Remember change = opportunity.
Bye bye IE rubbish and Firefox's silly constant updates. Hello Big G.