Benefits of a Dimesale?

17 replies
Hey Everyone,

I'm getting closer and closer to launching my first product and wanted to know your thoughts on a dimesale...

Is it worth it in your experience?

I can see it creating a since of urgency because the person wants to get it at the cheapest price possible...

But does it also drive away customers and is the little bit of extra money worth it?

Is one flat rate better in your opinion?

Thanks,

David
#benefits #dimesale #flat rate better #launch #product
  • Profile picture of the author hustlinsmoke
    Yes, no, maybe. Let me think.

    I always use dimesales, well almost. Most the time I do, I think.

    Dimesales are just a tradition for me. I think I would make more and sell more though if I left it at a low rate.

    They do cause a sense of urgency though and get that epc up there, which is what you want and why they were created. EPC equals top affiliates which = sales.
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    • Profile picture of the author David Burnett
      Originally Posted by hustlinsmoke View Post

      Yes, no, maybe. Let me think.

      I always use dimesales, well almost. Most the time I do, I think.

      Dimesales are just a tradition for me. I think I would make more and sell more though if I left it at a low rate.

      They do cause a sense of urgency though and get that epc up there, which is what you want and why they were created. EPC equals top affiliates which = sales.

      Hey thanks for the comment and I see your points. It makes since that you would get higher EPC's and that's always good

      At the moment, especially with it being my first product launch and not being well known in the market yet I need some more affiliates looking at my product. A dimesale might just be a better idea just because of the higher EPC's
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  • Profile picture of the author hustlinsmoke
    Tip of the day.
    I hate giving out my best but here you go.

    With your launch, start mailing your list four days prior, have some major things for them to download pertaining to your product. On the third day give them the best excerpt you can, then the fourth day provide as much value as you can.

    You should of already portrayed urgency in your previous three emails to pump them. Now even if there working they will sneak in the pee room to buy your product.
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    • Profile picture of the author David Burnett
      Originally Posted by hustlinsmoke View Post

      Tip of the day.
      I hate giving out my best but here you go.

      With your launch, start mailing your list four days prior, have some major things for them to download pertaining to your product. On the third day give them the best excerpt you can, then the fourth day provide as much value as you can.

      You should of already portrayed urgency in your previous three emails to pump them. Now even if there working they will sneak in the pee room to buy your product.
      Hey thanks for the advice. It's great I'll be sure to do that I appreciate it.
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  • Profile picture of the author misterkailo
    Interesting... Never seen this in action. I went to look it up on Google
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  • Profile picture of the author vedremo
    Banned
    It's a good way to get some easy sales from the start, especially if you have a nice sales letter and a professional product.

    If you do it, make sure you build a list from it!
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    • Profile picture of the author David Burnett
      Originally Posted by vedremo View Post

      It's a good way to get some easy sales from the start, especially if you have a nice sales letter and a professional product.

      If you do it, make sure you build a list from it!
      Of course! When starting out building a list of buyers is one of my main goals
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  • Profile picture of the author mrtonyp29
    Yea I would definitely say it's worth it. You get make quite a lot of money, but it's the backend where you sell the higher priced items later on to your list that would make you money. Besides you would get a lot more customers faster.
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  • Profile picture of the author Gengis
    The dime sale will get you more sales because as humans if we think something is going to cost the same tomorrow, we might wait til tomorrow and possibly even forget. If you tell me this thing is $13 for the net 2 buyers then it goes up and I don't know how much it's going up to and I actually want that thing there's a better chance of me buying it and buying it now before the price goes up lol..

    Selling, marketing has alot to do with psychology and the more you understand psychology and what makes us move forward with a purchasing decision like "the fear of loss" the more money you will make in any type of marketing or selling scenario.


    Always keep in mind that as humans we only do things for 2 reasons.. #1 To gain pleasure. #2 To not have pain

    With that said, knowing that something is going up in price in itself not only creates a sense of urgency but is painful subconsciously that it might go up knowing we want that thing..

    Good luck!
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  • Profile picture of the author imperets
    I use dimesales but they have one flaw. It's difficult to use tracking tools (and see correct EPC) because in most cases you have to set a fixed price. I wish JVZoo and Warrior Plus had an API...
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  • Profile picture of the author apeee
    In my opinion, Dimesale are much better than fixed price. They create the sense of urgency which makes people take action.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by wealthyseven View Post

    wanted to know your thoughts on a dimesale...
    To me, it denotes a vendor without a clear perception of the value of his product, who simply wants to try to manipulate and exploit his market with phony pressure techniques.

    It's certainly not a way I choose to buy.

    Originally Posted by wealthyseven View Post

    I can see it creating a since of urgency
    I see it as a manipulative and unpleasant attempt to do that, which might achieve its objective, given a sufficiently gullible audience.

    Originally Posted by wealthyseven View Post

    But does it also drive away customers
    Definitely: there's no question about that.

    Originally Posted by wealthyseven View Post

    is the little bit of extra money worth it?
    I suspect it probably can be, but only in small, specific areas with gullible audiences, of which the classic would perhaps be "Make Money Online" products.

    I don't see vendors of products about "how to grow grapes and make your own wine at home", "how to learn Japanese", "how to play the guitar" or those in (m)any other areas trying to use this shabby and distasteful tactic, and their audiences wouldn't fall for it, anyway: they naturally expect what they buy to have a fixed price defined by the vendor according to his perception of its value.

    Just my perspective.

    (Actually it's not "just my perspective" at all: I don't doubt that it's also the perspective of multiple millions of people who don't buy "make money online" products with scammy-looking sales pages ).
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    • Profile picture of the author David Burnett
      Originally Posted by mrtonyp29 View Post

      Yea I would definitely say it's worth it. You get make quite a lot of money, but it's the backend where you sell the higher priced items later on to your list that would make you money. Besides you would get a lot more customers faster.
      Originally Posted by Gengis View Post

      The dime sale will get you more sales because as humans if we think something is going to cost the same tomorrow, we might wait til tomorrow and possibly even forget. If you tell me this thing is $13 for the net 2 buyers then it goes up and I don't know how much it's going up to and I actually want that thing there's a better chance of me buying it and buying it now before the price goes up lol..

      Selling, marketing has alot to do with psychology and the more you understand psychology and what makes us move forward with a purchasing decision like "the fear of loss" the more money you will make in any type of marketing or selling scenario.


      Always keep in mind that as humans we only do things for 2 reasons.. #1 To gain pleasure. #2 To not have pain

      With that said, knowing that something is going up in price in itself not only creates a sense of urgency but is painful subconsciously that it might go up knowing we want that thing..

      Good luck!
      Originally Posted by imperets View Post

      I use dimesales but they have one flaw. It's difficult to use tracking tools (and see correct EPC) because in most cases you have to set a fixed price. I wish JVZoo and Warrior Plus had an API...
      Originally Posted by apeee View Post

      In my opinion, Dimesale are much better than fixed price. They create the sense of urgency which makes people take action.
      Seems like all you guys are for it thanks for your opinions

      Originally Posted by Alexa Smith View Post

      To me, it denotes a vendor without a clear perception of the value of his product, who simply wants to try to manipulate and exploit his market with phony pressure techniques.

      It's certainly not a way I choose to buy.



      I see it as a manipulative and unpleasant attempt to do that, which might achieve its objective, given a sufficiently gullible audience.



      Definitely: there's no question about that.



      I suspect it probably can be, but only in small, specific areas with gullible audiences, of which the classic would perhaps be "Make Money Online" products.

      I don't see vendors of products about "how to grow grapes and make your own wine at home", "how to learn Japanese", "how to play the guitar" or those in (m)any other areas trying to use this shabby and distasteful tactic, and their audiences wouldn't fall for it, anyway: they naturally expect what they buy to have a fixed price defined by the vendor according to his perception of its value.

      Just my perspective.

      (Actually it's not "just my perspective" at all: I don't doubt that it's also the perspective of multiple millions of people who don't buy "make money online" products with scammy-looking sales pages ).
      Thanks Alexa that's exactly what I was thinking. And the more I think about it the more I don't want to do it.

      To me it shows that I'm only releasing the product to make money... Not help other people.

      Thanks for your input
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  • Profile picture of the author petelta
    Dimesales are great for a launch period. You're trying to build buzz for the release of your product and this gives those that take action quickest the best price available. ... just another buzz factor to hop on early.

    Is it manipulative as Alexa puts it? Yes, but so is every marketing tactic in a sense. We are convincing people to buy and buy fast... that's business. If you provide value to that buyer, you shouldn't feel guilt about how you got them their help.

    Some marketers like to use it as a way to find the best price points as well. They will have it jump price every 50-100 sales and see how well each converted during that period. Then the winner is the price they use from that point on.

    I use dimesales in every launch and it has significantly been the cause for many more sales during this initial period. I create products to help my readers, but I like to make as much money as I can from them too. After all that is what they buy my products for... to learn how to make more money
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    • Profile picture of the author David Burnett
      Originally Posted by petelta View Post

      Dimesales are great for a launch period. You're trying to build buzz for the release of your product and this gives those that take action quickest the best price available. ... just another buzz factor to hop on early.

      Is it manipulative as Alexa puts it? Yes, but so is every marketing tactic in a sense. We are convincing people to buy and buy fast... that's business. If you provide value to that buyer, you shouldn't feel guilt about how you got them their help.

      Some marketers like to use it as a way to find the best price points as well. They will have it jump price every 50-100 sales and see how well each converted during that period. Then the winner is the price they use from that point on.

      I use dimesales in every launch and it has significantly been the cause for many more sales during this initial period. I create products to help my readers, but I like to make as much money as I can from them too. After all that is what they buy my products for... to learn how to make more money

      Hey thanks petelta,

      Your point of view makes sense to. If my product is valuable to people I shouldn't have any guilt about selling it this way. And your right... that is business.

      So I guess what I'm getting from all this is people have done significantly better using a dimesale. And it is just a marketing tactic... some people can view it as good or bad it's just a matter of opinion.

      Right now, I'm starting to lean toward using a dimesale.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by petelta View Post

      Is it manipulative as Alexa puts it? Yes, but so is every marketing tactic in a sense. We are convincing people to buy and buy fast... that's business. If you provide value to that buyer, you shouldn't feel guilt about how you got them their help.
      Yes; this is a very good and very fair and well-taken point. And I do see that they're a far less inappropriate method in "MMO and IM niches".
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      • Profile picture of the author petelta
        Originally Posted by Alexa Smith View Post

        Yes; this is a very good and very fair and well-taken point. And I do see that they're a far less inappropriate method in "MMO and IM niches".
        Yes totally true. In niches outside of the IM niche, I could go either way. Dimesales may not have the same effect because these viewers have a higher tendency to be offended by marketing.
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