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E-commerce conversion with Google analytic's

by danmarket
4 replies
Hello, my question is..

How do you set up E-commerce Tracking in Google analytic's?

Want to set up tracking for my website conversions, for example every time i sell one copy of my Ebook id like it to be tracked as a conversion in Google analytic's

If there's any plugin's tools or step by step guide that you may know, id be very grateful.

thanks.
#analytic #conversion #ecommerce #google
  • Profile picture of the author Steve B
    Dan,

    Have you done a search online to see what's out there?

    There are all kinds of solutions for what you want to do. Here is just one place (Google Developers) to start for a free solution:

    Tracking Analytics

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author euraffiliates
    Originally Posted by danmarket View Post

    Hello, my question is..

    How do you set up E-commerce Tracking in Google analytic's?

    Want to set up tracking for my website conversions, for example every time i sell one copy of my Ebook id like it to be tracked as a conversion in Google analytic's

    If there's any plugin's tools or step by step guide that you may know, id be very grateful.

    thanks.
    I have written a blog to explore the benefits and setup Free Google and Euraff tracking tools. It includes Google Goal Conversion & E-com tool too. Along with steps and help documents links.You will get the screenshots of the major reports too. Here is the link

    How to Setup Google & Euraff Sale, Lead & Goal Conversion Tracking Tools

    Hope it will help.
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    Euraff - Next-G Affiliate Software. With all advanced tools. Know Source and Keyword behind every Non Affiliate Sale and Lead too. Automate 'Revenue Sharing Deals' with your Suppliers and JV partners. Special Edition for Multiple Website Owners. 30 days Free Trial!
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    • Profile picture of the author danmarket
      Originally Posted by euraffiliates View Post

      I have written a blog to explore the benefits and setup Free Google and Euraff tracking tools. It includes Google Goal Conversion & E-com tool too. Along with steps and help documents links.You will get the screenshots of the major reports too. Here is the link

      How to Setup Google & Euraff Sale, Lead & Goal Conversion Tracking Tools

      Hope it will help.
      Hello yes I've just skim read your blog and will re read completely, i noticed the screenshot of E-commerce overview ( that's what i'm after the installment of that) i know how to set up Google analytic's/goals etc but just getting stuck on the E-commerce, so thanks for the blog link and if you have any more advice that be great!, thank you.
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  • Profile picture of the author Anthony Tanner
    Hello,

    Some shopping cart software have Google Analytics integration built-in, allowing you to simply enter your Google account information. But you will still need to turn on Ecommerce tracking within Google Analytics (see details for that one extra step below.)

    However, if you aren't using a standard ecommerce shopping cart that has Google Analytics integration, you would need to take a few extra steps as shown below.


    Here are the steps you would want to take in that case:

    1. Sign into Google Analytics
    2. Click on "Admin" in the upper-right
    3. Under "View (PROFILE)" - select the appropriate profile, then click "View Settings" right under that dropdown list.
    4. Scroll down just a bit and set "Ecommerce tracking" to "ON"
    5. Click the arrow to go back to the main Admin page.

    If you haven't already added the general tracking script to your site, click on "Tracking Info" under the "Property" column.

    Copy the script provided and paste it into your website template so it appears in every page of your site. If you aren't sure what to do there, provide it to your developer or technical support person and they can put it in the right location for you.

    6. Click "Goals" under the View (Profile) column in the admin area.
    7. Click "Create a Goal" and give it a name like "Sale Completed". Choose the Type "Destination" Then click "Next"
    8. For destination, you want to paste the URL to your order confirmation page (the page visitors see after they place their order.) So if the order url is https://www.mydomain.com/thankyou.php you would specify "/thankyou.php" in that box.

    If all of your sales will be the same amount, you can set the Value option to "ON" and enter a value.

    If the value will be different depending on what users order, you will need to add an ecommerce tracking script to your order confirmation page (the page people see after they place an order.)

    Honestly, that can get a bit technical and it is best if you have your developer or technical support person assist you with that. Here is a URL with the tracking script details:

    For universal analytics (newer) - https://developers.google.com/analyt...csjs/ecommerce

    For classic analytics -
    https://developers.google.com/analyt...ckingEcommerce

    I hope that helps.

    Best of luck!

    Anthony
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