Do thoughts of launching your product cause rapid ageing and mindless insanity? Read on...

25 replies
Hey guys and girls.

Product launches...for many of you reading this you will shiver with fear at the mere mention of those 2 words.

But why does the idea of launching a product fill you with dread and making you want to head for the hills never to return?
  • Is it your reality that it just won't sell?
  • Is it the idea of it turning up on "dodgy" sites?
  • Customer problems?
  • Membership setup?
  • Etc
  • etc

I am here to try and calm your fears and offer my answers to your pains and problems relating to launches.
  • What's holding you back?
  • Do you think that "effteepee" is a native American settlement outside Kansas?
So, let's hear some ideas from you and I will use my experience to help out!

Over to you

Paul.
#ageing #ideas #insanity #launch #launching #mindless #problems #product #rapid #read #suggestions #thoughts
  • Profile picture of the author Alex Mensah
    honestly, for me it was a mix of
    will it sell ?
    will people like it ?

    then procrastination from these thoughts but what works for me is actually creating my JV page and posting on the JV notify websites when my product will launch then I have no choice but to create the product because now everyone will be expecting it.
    {{ DiscussionBoard.errors[8551788].message }}
    • Profile picture of the author Paul Irvine
      Hi Alex, thanks for the first contribution

      There's always that fear of launching a product and nobody buying it.
      As long as you've researched that you've created a product the marketplace wants instead of a product you THINK you can find buyers for...that's a solid start.

      Ultimately though, that fear is rooted in our deep subconscious.

      It's the same fear about a girl telling you that she doesn't want to date you, or the bank manager turning you down for a loan or....you get the idea

      Understanding and learning to control that fear is key. I know this is the case ,however as like many reading this, I too am still prone to these fears, maybe just not as much as I was in the past.

      If you break it down to its simplest components a product launch is a sequence of events (like a shuttle launch). Miss out one element and it could spell disaster.

      One of my previous launches was a product where I had done EVERYTHING how it was supposed to have been done except for one thing....making sure the marketplace WANTED it.

      Everything else was preened and polished to a high finish, yet it sat in the showroom attracting very little attention.

      I had made the one mistake that kills a launch, but believe me I didn't and wouldn't EVER make that same mistake again

      As for your second point on procrastination, this is something I discussed with my list the other day and facebook/twitter/skype etc are productivity KILLERS.

      I love the idea of scheduling a launch before you've actually worked on it, that is definitely a do-or-die method that would work for many

      P.
      {{ DiscussionBoard.errors[8551831].message }}
  • Profile picture of the author apeee
    This is an interesting thread you have started Paul,

    I have an idea for one product which I am confident will sell. But the problem is that, it is a software.

    I do not have any expertise in developing softwares and that is what holds me back in order to get it developed. Any ideas on how I can overcome this fear?
    Signature
    [High Quality Authority Backlinks] Ultimate Guest Posting Service
    Email: foundawallet[at]gmail.com
    Skype: apeee86
    {{ DiscussionBoard.errors[8551909].message }}
  • Profile picture of the author Paul Irvine
    Hi Apeee, thanks for joining us
    Having a software idea is always a great way to go, but as you've pointed out if you don't know how to code or create software then this can be a big problem.

    Depending on your available funds there are various ways you could resolve this.

    If you have a budget then you can hire a proven coder off one of the outsource sites out there. There is also the Warriors for hire section too. This option could prove costly though so you MUST make sure you are creating software that people will WANT (see my previous post)

    The other option is find a JV partner that is a coder and do a split on the launch profits with them. With a bit of digging I am sure you can find someone to come onboard with your idea, they can provide the software and you can arrange the other elements of the launch.

    Hope this helps!
    {{ DiscussionBoard.errors[8551972].message }}
    • Profile picture of the author Steve B
      Paul,

      I think fear is greatest reason many hold back.
      • Fear that the product isn't good enough
      • Fear that buyers will complain or want a refund
      • Fear of all the commitments that follow - customer service, product updates, etc
      • Fear that the product won't work for the buyer (or solve the problem)
      • Fear of criticism or ridicule
      • Some even fear success! What if I can't keep up with the demand?
      There are probably lots of other fears. Most often our fears turn out to be irrational, but they are real to the product launcher - real enough to cause in-action.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[8552015].message }}
  • Profile picture of the author richardjes
    Hi Paul,

    I think the biggest problem is that you have to be able to get the right affiliates on board.

    This is so key and if you do not have the connections then your launch is going to bomb.

    It takes a fair chunk of time to build those relationships and is probably 80% of the whole success of a launch in my view.

    Cheers

    Richardjes
    Signature

    Learn How I Made $1400 in 8 Days
    http://moleculemarketingblueprint.com

    {{ DiscussionBoard.errors[8552005].message }}
    • Profile picture of the author Paul Irvine
      Originally Posted by richardjes View Post

      Hi Paul,

      I think the biggest problem is that you have to be able to get the right affiliates on board...
      Hey Richardjes, welcome to the discussion

      I think there's 2 schools of thoughts here relating to affiliates.

      On the one hand you've got a TON of courses out there teaching you that you MUST have 10, 20 or more targeted affiliates onboard to "crush it" during your launch.

      I know of some launch managers that charge $15k PLUS commission before they even touch a launch.

      But this is NOT the experience that I've had.

      When I launched my first product a few years back it got JVZPOTD and I only had ONE affiliate mail for me when it launched.

      The affiliate had a targeted list (along with my own) which pushed the EPC high enough to attract other affiliates to promote and...it snowballed from there.

      So yes, you can front load your launch with a boatload of affiliates to increase your chances but trust me...this will NOT guarantee your success "crushes it"

      In my opinion, as long as you research to ensure the product your launching is something your target market actually WANTS and take ACTION to launch it then that puts you in a much better position.

      This isn't just me, I've seen a marketer and a very good friend of mine launch very recently with NO previous launch history and they absolutely NAILED it.

      Oh, and if you've never launched before...the very WORST that can happen is that it sells a few copies, you go back and LEARN not what you did wrong...but what you can do RIGHT on your next launch.

      And money wise?
      You're talking $40 to list on Warrior Forum (and around $17 for affiliate platform).

      If you do your pre-launch stuff right, then there's no reason why you can't recoup that $60 and then some

      Hope this helps!
      Paul.
      {{ DiscussionBoard.errors[8562374].message }}
      • Profile picture of the author FeelGoodIQ
        Great post, Paul. I would say I've experienced many of the symptoms expressed by the other replies here. After much deliberation, we decided to go the affiliate route earlier this year, rebuilt our website, and finally re-launched our product(s) a couple of weeks ago. It's nearly impossible to make a website perfect (if there is such a thing), so at some point you have to let the world see it and get real world feedback. With that said, appreciate any feedback.
        Signature

        Digital self improvement programs from stress relief, improving sleep, weight loss, relationship advice and more.

        www.feelgoodiq.com

        {{ DiscussionBoard.errors[8594698].message }}
  • Profile picture of the author silentsal
    Hi Paul,

    Great question!

    Originally Posted by Paul Irvine View Post

    Do you think that "effteepee" is a native American settlement outside Kansas?
    Lol! That one has really tickled me

    I'm fine with the techie stuff and although I do worry that the product will end up being shared for free I'm not convinced it makes that much difference to sales and I certainly wouldn't let it hold me back.

    I think for me there are a couple of things that make me shiver with fear:

    Firstly it can be pretty scary worrying about whether the product will sell.

    My first one sold about 28 copies I think. Boo! The second got WSOTD, so that boosted my confidence, but at the idea stage I'm always doubting myself and changing my mind :rolleyes:

    I don't let it stop me launching as such, but it definitely slows me down. A lot! Lol!

    Secondly it's the stress of getting everything right on the day and the craziness of customer support, affiliate management and having to fix the things that inevitably go wrong no matter how prepared you think you are...

    I'm hypothroid and get a lot of fatigue so need to pace myself. A launch can knock the stuffing out of me for weeks, which is a bit offputting. I'm sure there must be a better business model, lol!

    Sally
    {{ DiscussionBoard.errors[8552046].message }}
    • Profile picture of the author Paul Irvine
      Originally Posted by silentsal View Post

      Hi Paul,

      Great question!

      ...
      Nice to see another familiar face in here Sal

      You too make a lot of good points, that hypothyroid thing is a pain (someone in my family has it) so well done to you for pushing through and getting on!

      I think the only thing with the above I can really add to is about the product launch "model".

      I am now of the opinion that a product launch should really be seen as lead gen primarily through acquiring BUYERS of your WSO. You attract affiliates to promote for you ONLY if you feel you need to.

      I know others in the marketplace that launched without all the affiliate/hype b.s and still nailed POTD...just goes to show that there is still a lot of smoke and mirrors (and always will be) in this game

      Anyway, acquire new buyers/leads through the launch and THEN scale up your business with mid/high ticket offers to your existing buyers and occasionally launch new products to obtain more buyers onto your list.

      This is all about helping others with quality and actionable knowledge, but it's also about making money to live too

      Thanks again for your contribution!

      P.
      {{ DiscussionBoard.errors[8552671].message }}
      • Profile picture of the author silentsal
        Originally Posted by Paul Irvine View Post

        I am now of the opinion that a product launch should really be seen as lead gen primarily through acquiring BUYERS of your WSO. You attract affiliates to promote for you ONLY if you feel you need to.

        I know others in the marketplace that launched without all the affiliate/hype b.s and still nailed POTD...just goes to show that there is still a lot of smoke and mirrors (and always will be) in this game

        Anyway, acquire new buyers/leads through the launch and THEN scale up your business with mid/high ticket offers to your existing buyers and occasionally launch new products to obtain more buyers onto your list.

        This is all about helping others with quality and actionable knowledge, but it's also about making money to live too

        Thanks again for your contribution!

        P.
        I tend to agree, Paul. For me, launching WSOs has always been about building a buyers list.

        Trouble is that I never seem to have time to do anything else whilst I'm creating products. It's the procrastination I know. And that stems from fear I suspect.

        Still, I've found that using the Pomodoro method helps, but I've increased the time to 50 mins with 10 mins rest (it's hard to get anything done in 25 mins - by the time you've really got into it, it's time to stop! Lol!)

        Sally
        {{ DiscussionBoard.errors[8554624].message }}
  • Profile picture of the author Tudor
    Thanks for starting this thread Paul.

    Some of the thoughts you listed were a big part of my putting off my first launch, a few months back (end of June).

    Some of it was perfectionism, and some of it was lack of affiliate support.

    Little did I know, some big affiliates jumped on board out of nowhere, I got some great feedback and zero refunds at over 200 overall sales.

    Now I'm getting close to launching another product, and believe it or not, some of those fears are still there.

    Tudor
    Signature
    Free report - learn how I rank on first page in the Kindle store for a competitive search term.
    {{ DiscussionBoard.errors[8552193].message }}
    • Profile picture of the author Paul Irvine
      Originally Posted by Tudor View Post

      Thanks for starting this thread Paul.

      Some of the thoughts you listed were a big part of my putting off my first launch, a few months back (end of June).

      Some of it was perfectionism, and some of it was lack of affiliate support.

      Little did I know, some big affiliates jumped on board out of nowhere, I got some great feedback and zero refunds at over 200 overall sales.

      Now I'm getting close to launching another product, and believe it or not, some of those fears are still there.

      Tudor
      Originally Posted by Tudor View Post

      Thanks for starting this thread Paul...
      Hey Tudor

      Perfectionism nearly KILLED me years back during a launch, it is possibly worse than inaction or shiny thing syndrome as it stops you in your tracks DEAD.

      Wrong colour for the banner OR the paragraph needs reworded OR I need to remove 2 words from the headline OR..... on and on and ON

      Next thing you know you're 2 months down the line and only 20% ready for your launch.....ouch!

      Perfectionism has NO place in the online marketing world. Period.

      Of course make it look professional and of course understandable but also realize that your new buyer isn't going to give 2 hoots if your member banner is Eggplant blue instead of Sky blue!

      And also the whole affiliate thing....
      If you don't know many people then by all means reach out to them and start to form connections (even better friendships) with others in your field but DON'T do this solely to get them to mail for you...road to doom taking that route.

      They're people too, so talk with them, help them out and just be you.

      Then again, you DON'T need to have many if ANY affiliates to launch a product. Sure you probably won't get POTD but who cares?

      If you launch a quality product that the marketplace wants and is happy to pay the money for guess what....they WILL buy it and then affiliates will come to YOU to promote (as long as EPC is high enough and refund rates are relatively low)

      Just do it!

      P.
      {{ DiscussionBoard.errors[8552685].message }}
  • Profile picture of the author tdanz
    Thanks for the thread!
    For me a big fear is opportunity cost.
    I have many ideas and some money to invest, but not sure which to choose.
    If I choose the wrong one I can end up wasting 1-2 montha and money and not get anywhere.
    Also procrastination because of indecision..Should I focus on existing sites to make them earn more, or sell them or create new ones..
    {{ DiscussionBoard.errors[8552716].message }}
    • Profile picture of the author Paul Irvine
      Originally Posted by tdanz View Post

      Thanks for the thread!
      ..
      Hey tdanz,
      This is a thing I "suffer" from too....too many ideas.
      I also used to suffer from inaction due to overwhelm but eventually realised that if I didn't do anything, then nothing would be done!

      Simple isn't it?
      This whole "IM" thing is portrayed by many as being WAY over complicated, but it doesn't have to be that way

      As long as you research existing demand for your possible product then you can't really go wrong as far as product creation goes.

      The procrastination element can be solved in a lot of cases by REMOVING all distractions such as facebook, skype and twitter and of course email.

      Set aside 2 or possibly 3 "windows" of time to check email and leave all the social media sites alone until you have finished work for the day.

      If you also find yourself doing other stuff that keeps you from your main stuff then there may be an underlying problem in your head.

      Fear of success/failure is a common issue that people can have too.

      Fight through it and get advice if necessary but DON'T let opportunity slip through your fingers...you will be kicking yourself afterwards if you do

      As for the sites, get them to a stage where they are making money then get them to a stage where you can fully automate and/or outsource their running to start on a new project.

      Hope this helps and thanks for your contribution!
      Paul.
      {{ DiscussionBoard.errors[8554284].message }}
  • Profile picture of the author HeySal
    Seriously? I get whoopsy over the idea of HOW to sell something. Kindle, PLR, etc. I know I screwed up massively by making my Building the Illusion PLR instead of Kindle. I just got overwhelmed about the marketing so stuck it online as PLR. Whoops. So even after I write something, I hesitate madly on deciding what the heck to DO with it.

    This time around I am writing 2 specifically FOR Kindle. That solves that problem. Now all I have to do is get the writing done and start promoting stuff - that will be another big yikes for me, just because I absolutely HATE marketing. Might just outsource that pretty soon. Makes me sick to think of sitting here and doing that kind of what I consider busywork when I could be researching and writing like I LIKE to do.
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

    {{ DiscussionBoard.errors[8553032].message }}
    • Profile picture of the author Paul Irvine
      Hey-Sal (see what I did there)

      Awesome to have you join the conversation!
      So many ways to sell your product isn't there?
      Stand alone
      Affiliate networks
      PLR
      Kindle
      Video training
      etc etc

      One thing that could help you here is the concept of "repurposing".
      One product can actually become many products, all with their own "marketplace" and with different pricetags too.

      An ebook you wrote could be repurposed into the following:

      A series of smaller reports used to get others to optin to your list (first report as the optin offer, the other reports used in your autoresponder sequence)
      A series of smaller yet value-packed articles used in your autoresponder sequence, your website as blog posts and/or published and syndicated to article directories.
      Furthermore, the reports/articles can be imported into powerpoint and read back by you then recorded to video, uploaded to YouTube with a link to again optin to your list.
      Another option is to record yourself as you "read aloud" your ebook. Once done you will have an audio recording that can be used as a product too.
      Did you know there are also ways to create "hard copies" of your product too? You can have a proper book published and sold on Amazon AND you can also use a fulfilment service that will print CDs/DVDs with cover/box etc and ship to addresses round the world.

      Just a few ideas for you where your existing products can fast become a series of products.

      As for the outsourcing...as soon as you know the expected conversion rates and average profit per sale there will be no reason to stop you outsourcing the entire operation and let you do what you do best...create content.

      Hope this has been helpful

      Paul.
      {{ DiscussionBoard.errors[8554301].message }}
      • Profile picture of the author HeySal
        Originally Posted by Paul Irvine View Post

        Hey-Sal (see what I did there)

        Awesome to have you join the conversation!
        So many ways to sell your product isn't there?
        Stand alone
        Affiliate networks
        PLR
        Kindle
        Video training
        etc etc

        One thing that could help you here is the concept of "repurposing".
        One product can actually become many products, all with their own "marketplace" and with different pricetags too.

        An ebook you wrote could be repurposed into the following:

        A series of smaller reports used to get others to optin to your list (first report as the optin offer, the other reports used in your autoresponder sequence)
        A series of smaller yet value-packed articles used in your autoresponder sequence, your website as blog posts and/or published and syndicated to article directories.
        Furthermore, the reports/articles can be imported into powerpoint and read back by you then recorded to video, uploaded to YouTube with a link to again optin to your list.
        Another option is to record yourself as you "read aloud" your ebook. Once done you will have an audio recording that can be used as a product too.
        Did you know there are also ways to create "hard copies" of your product too? You can have a proper book published and sold on Amazon AND you can also use a fulfilment service that will print CDs/DVDs with cover/box etc and ship to addresses round the world.

        Just a few ideas for you where your existing products can fast become a series of products.

        As for the outsourcing...as soon as you know the expected conversion rates and average profit per sale there will be no reason to stop you outsourcing the entire operation and let you do what you do best...create content.

        Hope this has been helpful

        Paul.
        I've actually thought of branching in a few of the areas I've written books/reports on, but really thinking twice about how to do it. I'm degreed in the area of socio/linguistics, which is a field that IMers really need...............yet I hesitate to get into any area that will render me into a "teacher" or "mentor" capacity. Frankly - most people drive me loco, so I have to just stand back from that arena completely. Question/answer segments can plunge you into days of answering emails, too. CD/s - maybe later, not now. I have two works to finish before I start figuring out where to go with it all - and if I even WANT to go elsewhere with it.

        My main website is for rock and gem hunters, and that takes me offline into the real world (damned deep into it sometimes:rolleyes and right now I'm looking at that one for the solid lines. If I start that blog up again regularly and get the traffic back up (it's already good for that field, but I kill traffic when I write for it on a regular basis), I can probably get a sponsorship for some brick and mortar shows. That's more likely to happen than starting a full scale online regime.

        That's what I think stifles a LOT of people's progress. When they start thinking "online", they start thinking that everything to running their own world has to be an online thing. It doesn't.

        I started rockhoundstation1.com from sheer love of the hunt. I started meeting up with people who joined my forum for hunts. I started meeting the dealers and the lapidary crafters. The amount of people that actually talk on my forum is few - but the readers are there...........all the time, in some decently large amounts for the field. It took me awhile, and communication with other related site owners to find this is natural in this "niche". I can go anywhere in the US now and tell anyone in the field that I own RHS1, and they instantly know me, and I'm guaranteed a tour of the best rock and gem sites in the country.

        Most of what I do with that is offline - I hunt offline. Get some killer freebies from my crowd - dremmels, diamond bits, free meals. Have lapidary crafters that cut stone for me in trade for some of the rock, etc. I'll be beefing that site up again this winter then going for a sponsorship to put on some brick and mortor rock shows, tours, classes, etc.

        The "only online" stuff I really do is my writing. I've been a professional (and rabid) researcher, with interests in several branching fields, so I write about what I know about. But I'm digressing here.

        I think a lot of people would find that they might not have so much trouble figuring out which way to go with their main business interest if they would remember that online isn't the world - just a tool. There's a real world out there that you can incorporate into anything you do online.

        My problem is I get pissy about which way to go with my ebooks that will make the most money with the least hassle, and it still comes up tails every damned time I flip the coin -- have to market the damn things no matter what I do with them. . .
        Signature

        Sal
        When the Roads and Paths end, learn to guide yourself through the wilderness
        Beyond the Path

        {{ DiscussionBoard.errors[8556041].message }}
  • Profile picture of the author Bubba Dave
    Hey Paul, glad you wrote this. I have always in the past, even still now, had issues with perfectionism and confidence. I always want to do my best, but I also always feel like my best isn't near good enough. That and I also have pretty much all of the fears listed above as well. To make it worse, I am on a VERY limited income and have almost no funding to put into my business. And since I have often heard that you have to work extra, extra hard to make up for not putting extra money in, I found myself procrastinating even harder at times.

    Even though I've spent a lot of time studying what kind of steps I need to take for the action I want, it feels like I just don't really know what I should do next. What kind of advice would you offer to someone who's kind of close to a launch, but still feels miles away and has very few, if any, resources to pour into the product other than themself?
    {{ DiscussionBoard.errors[8553474].message }}
  • Profile picture of the author Paul Irvine
    Hi Brett, thanks for getting involved!
    I am a born perfectionist myself, but I eventually realized I would have to "tone down" on the perfectionism if I was to ever get anywhere.
    If we were to look at it a bit more philosophically then I guess that something being "perfect" is only in the eyes of the person striving for the perfectionism.

    All the while people are releasing products with typos in the sales page, basic graphics or little "niggly" things that a perfectionist would immediately conclude the product was no good.

    Drop the need for perfectionism and focus on bringing out a product (or products) that satisfy a need for your target audience and nothing more.

    Same goes for websites too

    Kindest regards,
    Paul.
    {{ DiscussionBoard.errors[8597637].message }}
    • Being new to IM, and am having some of these same concerns! Being a personal trainer, I am developing a fitness package but am very concerned that the market for this kind of product isn't hot enough to make it.

      Thoughts?
      Signature

      PM me for info about placing ads on my strength & conditioning site.
      www.strengtharmory.com

      {{ DiscussionBoard.errors[8597747].message }}
  • Profile picture of the author Paul Irvine
    Hey mate, thanks for your contribution!
    Was over the weekend (was my birthday)

    If you're new to IM then welcome to a fun time
    Just find a path and STICK to it like glue, do not deviate or become distracted.
    Chances are if you're a fitness coach then you are already disciplined so this shouldn't be an issue.

    In all honesty, any product release in the health niche backed with proof and maybe testimonials will be a winner, just find a USP (unique selling point) or in other words...why should someone buy your course as opposed to a competitors?

    Find that USP and you will quickly find a hungry crowd willing to spend $$$ and become your customer

    Get in touch with me if you're looking for some marketing direction!

    Thanks and best of luck!
    Paul.
    {{ DiscussionBoard.errors[8605546].message }}

Trending Topics