At the core, we know that IM marketing is almost always about selling what someone wants vs needs. Unfortunately, that's human nature and applies to most/all other forms of marketing as well.
With that being said, I have always tried to put myself in the shoes of a client (or, in my case, potential client) and think, "Would I buy this"? It get's to a point where it's no longer about the product but how good the "marketing" of that product is (remember the pet rock?).
For the affiliates that sell...whatever, I have always looked at those ridiculous sales pages (that continue forever, ad nuseum) and have never ONCE purchased ANYTHING from them! I have the luxury of saying this because I'm a newbie but I look at those sales pages and often think, "Are people really stupid enough to order what is being sold (let alone read a STUPID amount of ad copy)?? My first instinct is to IMMEDIATELY click off/close the window.
I would love to hear some feedback on this.