Is a mentor something you can buy?

by kyoo
28 replies
A lot of the advice on WF is around finding a mentor, a concept I wholeheartedly agree on. I mentor people on many subjects whenever I find a willing learner.

Unfortunately, while I'm a sometimes insightful, always decent and usually moderately interesting guy, I'm ferociously introverted, have no skills at making friends and I have no idea how to make myself interesting to anyone who might want to be a mentor.

So, how about a hired mentor, what we might call a consultant? I basically need someone to take a look at what I'm doing, give me direction (or a beating, if that's what I need) and if there's anything beyond my skill, to do the heavy lifting, for a price I can afford.

If I went out to find that person, what would they call themselves?
#buy #mentor
  • Profile picture of the author DeanJames
    So essentially you are looking for coaching and you are willing to pay for it.

    From that point of view it's just about finding a coach/mentor that is a good fit for you and your business. Likewise you need to be a good fit for them too as a student to get the most out of what they have to offer you in terms of coaching.
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  • Profile picture of the author MissTerraK
    I'm thinking they would call themselves a coach when they charge for their services.

    That's an educated guess on my part.

    For me personally, I call them friends as they help without the fee and I, in turn, help them in areas that I can.

    Could I be so bold as to suggest that you step out of your comfort zone and take the plunge in reaching out to make friends? Sometimes you just have to plug your nose, take a deep breath and jump off that diving board if you want to learn to swim.

    It isn't hard really, just find some threads where you believe you can help in and offer your opinion. As you join in some discussions, share your thoughts or things that have helped you, before you know it, you do have some friends, well, as much as you can via the net and forums. Some friendships are forged and turn into real life friends too.

    However, if you want immediate help, I would suggest you do a lot of research when searching for a coach to help so that you find the best fit for you, your goals and your wallet.

    I wish you luck and every success,

    Terra
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  • Profile picture of the author dropout
    What field are you in? I guess some kind of internet marketing business, but it would help if you could specify what type of business you are running.

    I could be up for taking a look at what you are doing if it is within PPC/lead generation/affiliate/CPA marketing, so feel free to send me a PM with some more info.
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    • Profile picture of the author kyoo
      Originally Posted by dropout View Post

      What field are you in? I guess some kind of internet marketing business, but it would help if you could specify what type of business you are running.
      That's part of my difficulty here on WF, I'm the rare person that isn't an Internet Marketer by trade, only by need. I've got 30 years experience in software development, which spanned the ages of big iron, small unixes, the birth of the web, pre-html through XHTML, a decade of perl scripting, then PHP and Python and now Ruby. That's just hobby stuff for me now, but I'm involved enough that I could probably jump right back into that field.

      I do a lot of product design, and I have both a good eye and high technical ability with some education and good intuition about the science of design, or so people tell me.

      Day to day, I develop household and garden products with microbiology, with a bit of market traction in the physical bricks and mortar world. I have lots of experience in factory automation, mechanics, horticulture, math, basic science, even some psychology, business management, people management, crisis management, and lots more that I'd be happy to share, but hardly any of it seems of use here.

      Wow, maybe this is just what it's like to be old.

      Anyway, I'd be happy to help anyone out with any problems they have that I can help with, whether they can help me or not. I just haven't found my niche around here yet, and I suppose in my frustration, was looking for a shortcut.
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      • Profile picture of the author MissTerraK
        Originally Posted by kyoo View Post

        That's part of my difficulty here on WF, I'm the rare person that isn't an Internet Marketer by trade, only by need. I've got 30 years experience in software development, which spanned the ages of big iron, small unixes, the birth of the web, pre-html through XHTML, a decade of perl scripting, then PHP and Python and now Ruby. That's just hobby stuff for me now, but I'm involved enough that I could probably jump right back into that field.

        I do a lot of product design, and I have both a good eye and high technical ability with some education and good intuition about the science of design, or so people tell me.

        Day to day, I develop household and garden products with microbiology, with a bit of market traction in the physical bricks and mortar world. I have lots of experience in factory automation, mechanics, horticulture, math, basic science, even some psychology, business management, people management, crisis management, and lots more that I'd be happy to share, but hardly any of it seems of use here.

        Wow, maybe this is just what it's like to be old.

        Anyway, I'd be happy to help anyone out with any problems they have that I can help with, whether they can help me or not. I just haven't found my niche around here yet, and I suppose in my frustration, was looking for a shortcut.
        Wow! Look at you, Kyoo!

        See, opening up a little isn't that hard at all, is it!

        That's quite a bit of a talent bank you have going on there! Sometimes it is very difficult determining which avenue you would like to persue when you are multi-talented like that.

        What you should do, is sit and have a think-a-thon on what you would truly enjoy doing. Would you like to create your own products and offer them as e-commerce from your own website, offer a development service for others who the the idea but not the skill set, or perhaps design graphics for sale or websites and well, many other options as well. It seems you have a lot of areas you could venture in to.

        Perhaps the first thing you need to do is choose which talent you want to utilize in IM and then take it from there. I do understand that making that first decision on which way to go can be the most difficult to make. But once you have determined that, then you can begin to come up with a business plan.

        Terra
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        • Profile picture of the author kyoo
          Originally Posted by MissTerraK View Post

          It seems you have a lot of areas you could venture in to.
          Thank you very much for your advice, but I can see I misrepresented myself.

          I'm not looking for a coach to help me build a digital product.

          I have existing physical products, that are available on Amazon and just now appearing in various big-box stores, that I want to gain internet presence and cultivate brand loyalty for. They are well received by people that know about them, just not enough people know about them.

          I've been building a website / landing page for a few days now, and I'm nearing the 80% completion mark, and I think I should start my SEO plan now, rather than retrofit it later. I just don't have eye for it yet, in fact don't know if I ever will.
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          • Profile picture of the author MissTerraK
            Originally Posted by kyoo View Post

            Thank you very much for your advice, but I can see I misrepresented myself.

            I'm not looking for a coach to help me build n digital product.

            I have existing physical products, that are available on Amazon and just now appearing in various big-box stores, that I want to gain internet presence and cultivate brand loyalty for. They are well received by people that know about them, just not enough people know about them.

            I've been building a website / landing page for a few days now, and I'm nearing the 80% completion mark, and I think I should start my SEO plan now, rather than retrofit it later. I just don't have eye for it yet, in fact don't know if I ever will.
            I apologize for not understanding what you were seeking.

            Now that I have a better grasp of what you are doing and asking and where you would like to go, I have a question for you.

            Have you considered hiring a PR marketing/advertising person?

            My son-in-law is one actually and in less than a year, he has increased the company he works for profits 140%. They are an e-commerce company, sort of like Amazon in that they don't have physical stores, just an e-commerce site.

            Anyway, he does a lot and I won't even begin to pretend that I know all that he does, but I do know he makes sales videos for some of their products and these are run when they go on the road in product shows. He redesigned a lot of their website and added new pages. He is also in charge of their social media. He created a professional Facebook fan page for them and keeps that updated. He first went and liked literally thousands of other companies pages that are similar to theirs or could work hand in hand with their products and follows them, he does tweets for them as well. He also writes a lot of the product descriptions for their products and even has hired me to write a few. God Bless him, lol!

            I know he does a lot more than that for them, but you get the idea. He really has given them more of an online presence than they ever had before and brought them into a social media presence that they lacked.

            So maybe that is something that you could consider by perhaps checking in with headhunter companies to see who and what they have available?

            Or if that isn't in your budget quite yet, how about contacting local colleges and universities to hire a Public Relations and Marketing student for an internship with some pay?

            Terra
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            • Profile picture of the author kyoo
              Originally Posted by MissTerraK View Post

              Have you considered hiring a PR marketing/advertising person?
              Absolutely! Media Relations people are great, and I work with a few, usually on a consultative basis when our very tight budget allows. They help me tune radio copy and beat me up when I bury the lead or forget to include calls to action in a press piece. They help me find nationwide stories that my products fit well with and help me find contacts to get content published, get me interviews and tv spots.

              This is much like what I'm looking for here on the IM front - someone to help me reorient my web presence to increase traffic and conversion.

              A few of you have PMed me now, and I should go respond to those, once I get over my fears of meeting new people!
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              • Profile picture of the author MissTerraK
                Originally Posted by kyoo View Post


                ...This is much like what I'm looking for here on the IM front - someone to help me reorient my web presence to increase traffic and conversion.

                A few of you have PMed me now, and I should go respond to those, once I get over my fears of meeting new people!
                By George, I think we've got it!

                For what it is worth, I think you're doing a fine job of getting over your fears of meeting new people. See? It wasn't too hard to take the plunge, now was it.

                Terra
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                • Profile picture of the author kyoo
                  Originally Posted by MissTerraK View Post

                  It wasn't too hard to take the plunge, now was it.
                  Ah hah! I can tell you're not the one having a hard time breathing because he's in the middle of a panic attack, fingers rapidly growing too cold to type, vision getting dark, headache coming on...

                  Oh, what a curse social anxiety is!
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                  • Profile picture of the author MissTerraK
                    Originally Posted by kyoo View Post

                    Ah hah! I can tell you're not the one having a hard time breathing because he's in the middle of a panic attack, fingers rapidly growing too cold to type, vision getting dark, headache coming on...

                    Oh, what a curse social anxiety is!
                    Yikes!

                    I never knew I was so scary!

                    Terra
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      • Profile picture of the author Steve B
        Originally Posted by kyoo View Post

        I've got 30 years experience in software development, which spanned the ages of big iron, small unixes, the birth of the web, pre-html through XHTML, a decade of perl scripting, then PHP and Python and now Ruby. That's just hobby stuff for me now, but I'm involved enough that I could probably jump right back into that field.

        I do a lot of product design, and I have both a good eye and high technical ability with some education and good intuition about the science of design, or so people tell me.

        Day to day, I develop household and garden products with microbiology, with a bit of market traction in the physical bricks and mortar world. I have lots of experience in factory automation, mechanics, horticulture, math, basic science, even some psychology, business management, people management, crisis management, and lots more that I'd be happy to share, but hardly any of it seems of use here.

        Kyoo,

        May I make an observation? Take it or leave it, it's just a thought . . .

        What are you doing wasting all your skill, talent, experience, and potential by selling a few physical products on Amazon?

        For someone like you that could create a very meaningful and valuable business to be an affiliate selling consumer goods seems like such a waste!

        You know how to put up a web site, make a squeeze page, etc. Learning the basics of setting up selling site shouldn't stop you from creating your own business as a consultant, product developer, community leader, or even an author telling about your insights and experiences. Heck, you can outsource everything and build a great site to showcase your talents in your chosen niche at very little expense.

        Selling a few products and making piddly commissions seems to be such a bad fit for someone with your skills. You can do better, much, much better with what you know!

        Dare to dream big! You have it in you if you head in the right direction!

        All the best,

        Steve
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  • Profile picture of the author jbsmith
    Start by determining what you want from a mentor. Here are some common ways I have improved my results from mentors:

    1. Belief - I often am attracted to a potential mentor because they show me a result and/or achievement that I previously may not have thought possible. We typically cannot really accomplish something until we 100% believe it is possible/probable - by following and learning from a mentor you can reinforce that belief. Often this can be done without paying them at all - simply closely watching what they do and perhaps meeting them via social (twitter, facebook) or in-person via an event or seminar.

    2. Energy, Enthusiasm & Passion - THere is one mentor I leverage simply because the guy exudes positive energy and passion about what he chooses to do. It's like whenever I need to boost my energy I either watch and/or talk to this mentor and am immediately re-energized and re-focused on what I want to achieve

    3. Strategies - Another mentor I have had in the past taught me a great deal about the right strategy for starting and growing businesses (Basics about researching markets, determining demand, testing, launching and growing value as well as growing that buisness) - less about actual techniques and tools and more about overall strategy

    4. Tactics/Techniques and Tools - Finally, I have gone out and explicitly sought out mentors that can provide expertise on a certain technique -ex copywriting, product launching, etc...Typically you have to pay for this type of information since it is highly specialized, often fairly customized, time consuming, etc...

    As you see, it depends on what you are seeking from your mentors/coaches - that will determine who you seek out, why and what you may have to pay to get the information and results you want.

    Jeff
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  • Profile picture of the author kyoo
    Steve,

    Thanks for the kind words, but once again, I've somehow given the wrong impression.

    These products are not something I'm being an affiliate for. These are my inventions that I've put years of blood and sweat into, perfecting them and building the factory I produce them in, getting them on the shelves in large national chains, and working hard to break even on that extremely difficult and expensive process.

    I'm trying to learn how to further market them, because I can make a product people like, I just don't know how to lead them to it.
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    • Profile picture of the author Steve B
      Originally Posted by kyoo View Post

      Steve,

      Thanks for the kind words, but once again, I've somehow given the wrong impression.

      These products are not something I'm being an affiliate for. These are my inventions that I've put years of blood and sweat into, perfecting them and building the factory I produce them in, getting them on the shelves in large national chains, and working hard to break even on that extremely difficult and expensive process.

      I'm trying to learn how to further market them, because I can make a product people like, I just don't know how to lead them to it.

      Kyoo,

      My mistake - not having the right information. It sounds as though you have a plan and a direction to profit from your training and experience with your own products. I don't want to derail that.

      Let me just encourage you to figure out ways to profit from your knowledge and training beyond the sale of your own products.

      I don't know what your products are, but many Internet entrepreneurs do very well from their own information businesses in addition to the products they create. In fact, the product side of the business feeds very well off the information side, and vice versa.

      Training, experience and knowledge are highly in demand and can be very lucrative for those who figure out how to sell such things. I'm not minimizing the importance of your products . . . just suggesting that the type and magnitude of the business you create around what you know could far surpass the performance of your physical product sales.

      It's something to think about.

      Good luck to you,

      Steve
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      • Profile picture of the author kyoo
        Originally Posted by Steve B View Post

        Training, experience and knowledge are highly in demand and can be very lucrative for those who figure out how to sell such things. I'm not minimizing the importance of your products . . . just suggesting that the type and magnitude of the business you create around what you know could far surpass the performance of your physical product sales.
        Thanks for giving me something to think about, I do value knowledge and passing it on, but have never considered it to be a direct stream of revenue before. I feel if I were, I'd need even more mentoring than I'm currently looking for, because I'd be completely lost in that process!
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  • Profile picture of the author Monja
    Hi,
    I know where you are coming from. When I started out in Online Marketing I was so thankful when Rosalind Gardner opened her doors and I could finally ask her for advice. It took me quiet a bit to learn from her but her training was really helpful those days. So yes, I was more than willing to pay someone for advice. So I figured that once I know about these things I'd provide a helpful training for new people.

    The thing is - a good mentor is a mentor who puts his heart and soul into it. You won't get the amount of money your advice and help all day might be worth but as I said, it's a work of heart and I really love to do it since I feel that I found my career in exactly doing Internet Marketing :-) So yes, I'm sure you can find a mentor, the question is if you find someone who will be there and kick you in the butt if needed ;-)

    BTW - on my blog you get 30 days free for newsletter signup
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  • Profile picture of the author Long Beach Nathan
    I think you should just hire someone that can basically help you with all your internet marketing needs. You could put them in charge of things like SEO, social media promotion, email marketing etc, and ask them for advice on the steps you want to take with all of this.

    Because to me, all it sounds like your really need is someone to guide you in terms of the whole internet side of it (even though I know you mentioned you do website coding-you could still continue to do that if you want to).

    By the way congratulations on creating physical products. Not many people can say they've done that!
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    • Profile picture of the author kyoo
      Originally Posted by Long Beach Nathan View Post

      I think you should just hire someone that can basically help you with all your internet marketing needs.
      I'd love to, and would do it tomorrow (no, TODAY!) if

      a) the startup cost was low enough or they were willing to get paid generously on performance.

      b) I could find some way to find out the good guys from the guys that talk a good game.

      Neither of these seems easy to locate, so I'm concentrating on doing what I can myself. But I would *far* prefer to pay a professional to get this done right.

      Originally Posted by Long Beach Nathan View Post

      By the way congratulations on creating physical products. Not many people can say they've done that!
      Thank you - Having done it, I agree it is a massive undertaking, but from my perspective, making good money from ... well, what looks like intangible smoke to me ... is equally impressive.
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  • Profile picture of the author CurtisSWN
    I paid for a mentor once, amazing thing is that clients just started to come to me. It does help. You might want to invest a couple hundred dollars towards that.

    However:

    A mentor can only work with what you've already got within you. He or she can't make you do what you don't already want to do. Internet marketing i's a vast area, but it's not really that hard to understand, especially with a little sweat equity invested into it.

    If you think you "need" a mentor then you're already telling yourself that you can't do it, you have to lean on someone. There are a number of things which you can do right now though, such as put up a website, start a little ppc campaign, do some blogging (incorporate a little seo), learn how to create a video, etc.

    You have the biggest depository in the world right here on the WF of experienced IM'ers (of varying skill levels granted) who will give you any amount of good advice/kick-in-the-butt/tips. Try to make a little money instead of spending some. Cliched but true.
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    • Profile picture of the author James Clark
      No. But allow me to explain. The information you need is probably online for free, you just have to know where to look. First, you have to learn the skill of marketing and second get good at them.(Its a two step process)

      And then further down the road you need to switch from a "passive mode" (That is taking in information) to an "active mode"(taking action) Once you made the switch then hire a coach or mentor.

      You have to bring something to the party to get a good coach. A good coach (one-on-one) can only coach 10 clients at a time! Why? Because it's a lot of talking and you can only talk for 22 hours without have a throat problem.

      Now, I know some of you are in a master mind group that have more bodies, but that is different. (example: webinars sometimes you can have 1000 people on the call) Moreover, when it comes to an end of the webinar they have an offer.

      A real coach will give you unlimited access to him or her.(phone calls) Also, unlimited emails. Keep in mind, that is the most powerful training in our business, bar none.
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  • Profile picture of the author iLinkedin
    Hard part is to find a great mentor. There's alots of people call themself gurus or professionals out there. Beware or you may lost your hard earn money to uneffective mentor.
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    • Profile picture of the author Nightengale
      Of course you can hire a mentor/coach. (In IM, the terms are used interchangeably.)

      It sounds like you're looking for help/direction for marketing your existing physical products. A couple of thoughts come to mind:

      1. Marketing knowledge/skills are critical to building a successful business. You will ALWAYS be marketing and need the knowledge and skills yourself. You can get them from a course and/or mentor.

      I'm a DIY kind of person and my recommendation is always 1) buy a comprehensive IM course first and then, if necessary, 2) hire a coach. (I've done both and spent a pretty penny doing it.)

      Since you're paying a coach for their time, you'll get a lot more out of buying a course and then hiring a coach/mentor to supplement your learning, answer questions, etc. (If you go straight to a coach with no knowledge under your belt, you'll pay a lot more for a fraction of the knowledge. For example, 10 hours of their time might only cover the first few chapters/modules of an equivalent course.) Often, the best courses come with limited coaching, like group Q&A calls to answer your questions, so you get the best of both worlds.

      I hope that makes sense!

      You DO NOT need a coach to get started. Online marketing happens in the same basic way for everyone, no matter what they're selling:

      Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

      That's it. It's just that simple. (We IMers tend to overcomplicate things.) A good course will give you all the details of doing this.

      2. You CAN hire others to do the tasks FOR you. Understand though, that a coach and a person to actually DO for you will be separate people. Coaches/mentors/consultants typically charge well and do NOT do the tasks they teach you must be done.

      Investing in your marketing knowledge/skills is ALWAYS money well-spent. No one can ever take that knowledge and those skills away from you. Get a solid foundation under your belt and then go from there. Two of the best, comprehensive IM courses are: 1) Ali Brown's Elevate Biz Training (http://ElevateBizTraining.com/) and 2) Jeff Walker's Product Launch Formula (http://www.ProductLaunchFormula.com)

      (PLF isn't currently available, but get on the list and watch for the next release.)

      IM isn't hard per se, but it has a steep learning curve, so be prepared to invest some time into it.

      Once you have a solid foundation under your belt, the next step is hiring a coach, if necessary. Then the task is to find someone who has experience doing what you want to do and one that you personally resonate with.

      Hope that helps!

      Sincerely,
      Michelle
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  • Profile picture of the author mrtonyp29
    Yea either one, a coach or a more precise term a mentor. The really good mentors or coach are quite pretty expensive, now and days. Around a grand.
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  • Profile picture of the author Moneymaker2012
    finding a good mentor or coach is now like a wild goose chase.
    there is only a few real coaches out there and they are very expensive to afford, but if you are willing to spend money for good, then catch the big guys.
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    • Profile picture of the author Venturetothetop
      Originally Posted by Moneymaker2012 View Post

      finding a good mentor or coach is now like a wild goose chase.
      there is only a few real coaches out there and they are very expensive to afford, but if you are willing to spend money for good, then catch the big guys.
      What rubbish... sorry to be direct.

      I have the former CEO's of Sony, Nintendo, Capcom and Sega as my mentors.

      Mentors should be people who have the life/business achievements that you aspire to have. How can it be a wild goose chase if you know the person you are targeting is successful?

      People on this forum need to get out their bubble. To many IM'er are trying to claim they are successful, but it is not that hard to ask people to prove it, or do some research on your own part and find out for yourselves.

      There are tons of successful people out there willing to give back. Your issue is proving to them that you have drive and ambition to be a good student (ask how many times mentors have wasted their time on people who will really never get on with anything and you understand why they only talk to people who have actively tried to make themselves a success, not just decided mentally they want to be one).

      I could go on and on, but I've just wrote 4,000 words on the subject and I'll be releasing it into the War Room within a few days...
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Venturetothetop View Post

        There are tons of successful people out there willing to give back. Your issue is proving to them that you have drive and ambition to be a good student (ask how many times mentors have wasted their time on people who will really never get on with anything and you understand why they only talk to people who have actively tried to make themselves a success, not just decided mentally they want to be one).
        Unfortunately, there are also tons of people who claim to be a consultant or coach and come with a high price tag and disappear soon after payment is made. I've seen many threads in this forum where that has been the case.

        You can, of course, blame the newbie who wasn't able to get past the lies and find out the truth about these people, but they are quite good at selling themselves and newbies are the perfect target.

        Doesn't mean that there aren't some good coaches, but I would proceed with extreme caution before forking out a bunch of bucks on one.
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        • Profile picture of the author Venturetothetop
          Originally Posted by sbucciarel View Post

          Unfortunately, there are also tons of people who claim to be a consultant or coach and come with a high price tag and disappear soon after payment is made. I've seen many threads in this forum where that has been the case.
          Yep - but the first part of what I wrote answered that... specifically:



          Mentors should be people who have the life/business achievements that you aspire to have. How can it be a wild goose chase if you know the person you are targeting is successful?

          People on this forum need to get out their bubble. To many IM'er are trying to claim they are successful, but it is not that hard to ask people to prove it, or do some research on your own part and find out for yourselves.
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