I've had 300 unique visitors to my site and zero sales. However, my squeeze page (which is not the typical squeeze page...it is actually more like a long sales letter with an opt-in box at the bottom, which should give me at least somewhat qualified leads), is pulling in at around 18% conversion rate.
I know why my real offer is not pulling, so I'm making changes to it as we speak.
What are your experience with this, would you say go on collecting leads at 6 dollars a piece even though I'm not turning them into money on the backend (yet)? Or should I stop doing it?
The reason I'm asking is because I've heard that an email lead is worth somewhere around $10 over the course of a lifetime, as long as you treat your list right (which I do...I give away a lot of great stuff and I use a cool "soap opera sequence" a la Andre Chaperon.
This should mean that I'm actually making $4 per lead as we speak, although I'm not seeing any of that money yet.
The niche I'm in is the "how to become better with women" niche.