Failing At Article Syndication!

15 replies
So, a few months ago I decided to try and start getting traffic through proper article marketing, ie. syndication.

I read virtually every thread on this forum regarding syndication and article marketing, and learnt loads from some of the very knowledgeable people here who make their living with this method.

I wrote some great articles, and set about finding syndication partners.

I spent about a week scouring the internet in search of websites, blogs and ezines in my niche and contacted them all with (what I thought was) a very appealing email offering my content for publication on their site/blog/ezine, whilst showing my enthusiasm for their website, and promising more content on a regular basis, free of charge of course.

In the end I contacted about 150 people with this offer, and sat back expecting to get a flood of traffic.

Alas, it never came.

From the 150 or so emails I sent out I got responses from about 20 publishers. These responses were very positive; all of them praising the quality of my content.

About half of these 20 politely declined my offer of providing content. The other half all said they would publish my writing.

Of those 10 or so that said they would publish, only about 5 eventually did, even after sending follow up emails.

So in the end I managed to get my content published in 5 places out of an initial 150 contacted.

However, despite now having had 3 articles published on those 5 sites in about a month, I have had a combined total of 14 visits to my website from these articles.

Only 14!! In over a month!!

So, clearly the websites that published my content are of no value to me, but I'm running out of ideas as to how to progress!!

I don't know where else to look for syndication partners that are actually going to bring me traffic.

I'm starting to think that it might just be my niche - perhaps there just isn't enough traffic. I signed up to directory of ezines thinking I could find some ezine publishers there, but there were none in my niche.

Maybe article syndication only works in certain niches.

So my question is, where else should I look? Should I try contacting my initial list of 150 again, with a different email? Or would they just get annoyed by that?

I don't want to give up on article syndication yet because it seems like the perfect way to get traffic for me, but so far I'm getting nowhere.

Any help or advice would be much appreciated. Thanks in advance.

#article #failing #syndication
  • Profile picture of the author JohnMcCabe
    It is somewhat niche dependent. You may also be contacting the wrong people if you are scouring the net for people who may be competitors. You say you contacted 150 people in your niche.

    Sometimes a frontal assault doesn't work. Sometimes you have to get in the side door.

    For a start, you can contact your original list again. If you get no response a second time, forget about them for now. The 20 that gave you encouragement, I would definitely contact them again. And the ones who promised to publish and haven't yet? Do not, repeat, do not, nag them. They may have several reasons for not publishing as quickly as you wish they would. Just continue sending them content offers (personalized) until they tell you to stop.

    Now for the side door...

    Think about market niches related to your niche, but not exactly matching it. Let's say you decided to tackle the health market, and your niche is skin care.

    In addition to looking for skin care publishers, you could also look to markets and niches within them where skin care might be a concern. How about niches related to water sports like surfing, fishing, boating kayaking, etc.? How about professions/jobs that are tough on skin? Any of them might welcome a good article on skin care and sun exposure.

    Going another ring out from the center, how about pubs aimed at specific target groups or demographics? In our skin care example, you might be able to place a good article in something like Woman's World magazine, which goes out to hundreds of thousands of readers. Grab yourself a copy of Writer's Market and start looking for matches, related and demographic possibilities.

    Another possible source is ezines/newsletters put out by businesses. Again, in our skin care example, you might be able to place an article in a newsletter sent out by a drug store or spa.

    Don't be too literal with your search, and you'll find thousands of possibilities.

    You've made a good start. Keep building your network and giving them good content. Article traffic done this way is a process of accululation.
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  • Profile picture of the author Jason_V
    You have some other options:

    Turn your written content into videos and upload them to YouTube

    Also, I don't know what demographic your niche fits, but Pinterest is actually allowing articles:

    If your demographic includes those who would be users of Pinterest you can try that route. I think good quality articles will get a lot of traction on Pinterest.
    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
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    • Profile picture of the author AnniePot
      I find I get a much better response if I don't simply contact the webmaster stone cold and ask him/her to publish my material. First, work at building up a relationship with the website/blog/ezine.

      If their present material allows comments, use this opening to post well thought out, maybe even slightly controversial or amusing responses to what they are already publishing. Contact the webmaster with genuine congratulations on his/her website; refer to one or two articles you enjoyed and mention some thoughts they provoked. Mention your own website in a low key manner so that the webmaster can, if he wishes to do so, check you out too.

      Once your relationship with the site is established, THEN offer the webmaster some material of your own to publish. Using this method you will be received far better. Once or twice I've even been invited to contribute my own material after the webmaster has seen my website and liked my content.
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  • Profile picture of the author Jason_V
    I just stumbled onto this post too:

    Check out her #2 may help you too with your syndication.
    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
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  • Profile picture of the author writeaway
    Are you offering custom-written content that is specific to their sites' topics? Are you assuring them that the posts won't be published elsewhere? Maybe you would have better results this way. You might also want to filter your targets based on alexa rank.
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    • Profile picture of the author Alexa Smith
      Originally Posted by writeaway View Post

      Are you offering custom-written content that is specific to their sites' topics? Are you assuring them that the posts won't be published elsewhere?
      How would that be "syndication"?!

      Originally Posted by writeaway View Post

      You might also want to filter your targets based on alexa rank.
      I won't even go there ...
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    • Profile picture of the author mungoyonty
      Originally Posted by writeaway View Post

      Are you offering custom-written content that is specific to their sites' topics? Are you assuring them that the posts won't be published elsewhere? Maybe you would have better results this way. You might also want to filter your targets based on alexa rank.
      The articles are, of course, highly relevant to the topics of the sites I'm trying to get them published on.

      But no, the articles I have offered for publication have already been published on my own blog and indexed by Google, as is the accepted method of doing things with article syndication.

      However, one of the website owners I contacted did reply saying that he loved my article but would only publish 'unique' content (content not previously published elsewhere).

      Whilst writing and submitting 'unique' content for every blog, website, or ezine I want to syndicate to is NOT a business model I want to get involved in, I thought I had nothing to lose on this occasion by trying it.

      So, I wrote a brand new article, just for him, submitted it, and he published it on his blog, but I didn't get a single visit from it. So, I don't think I'll be wasting my time with that method again.

      I think I just need to keep searching for appropriate publishers who get a decent amount of traffic themselves who are willing to publish my content. I'm just running out of ideas as to where to look.

      I'll keep trying though.
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      • Profile picture of the author myob
        When first starting out, you may have to offer custom content in order to get published. However, once you have a few articles published, you can reference them as part of your "portfolio" to prospective publishers.

        Consider also establishing an account at EZA for added credibility, as many publishers may give significant weight to recognized authors. "Expert" status - ooh yeah!

        For maximum syndication potential, it's also good practice to use a "non-salesy" approach; never ever mention specific products in articles or resource box.
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  • Profile picture of the author jgant
    This tip is not one I've tried, but it might work. The only reason I offer it is because I'm on the other side of the fence - always looking for quality content and don't care if it's previously published.

    My traffic is primarily from social media and my list. I make a lot of posts so I need good content. I doubt I'm the only blogger with a focus on social media needing more content.

    Look for Facebook fan pages in your niche with a good number of fans, who post regularly and who have decent engagement (shares, likes and comments on each post). Particularly look for FP fan pages who routinely link back to their blog/website in posts. Chances are a major source of traffic is social and so they don't care about previously published content.

    How to find these pages?

    Look at the pages liked by the authority sites in your space. This will put you on an endless trail.

    Also search in search engines for niche sites and access their Facebook pages from their site (if they have one).

    When you email them (again, I've not done this, but am offering this info as a social media publisher), praise their page and offer a high quality article that they can use to link to from social media. Try sweetening the offer with a prepared FB image (403x403px) they can use (be sure you have a license for the image - I buy from for super cheap). Basically help them see the value in your content from a social perspective.

    Bloggers with an active social media audience drive traffic like crazy - so not only does this get you in the door, but it gets you in front of a traffic stampede.

    Again, I'm not sure this will work 100% of the time, but I would just LOVE it if someone in my niche could provide really great info every day and if they provided a formatted image, that would be perfect.

    Finally - I really like John McCabe's suggestion above - this same social media approach could work in tandem with his "side door" approach, which would pretty much sky rocket your opportunities.

    Long term thinking: Build up your own social media following, which you can use as a sweetener. If you have 50,000 fans and you tell a prospective publisher that you'll link to your post from your FB page (or pinterest, twitter, etc.), they'll be more inclined to publish your article.

    You might consider getting a Klout account and building up your Klout score - many publishers may know about this - you could get in the door with a Klout score - basically saying you'll send them tons of your own traffic.

    That said, once you have a big social media following, you might not want to share that traffic and only post on your own website.
    How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
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  • Profile picture of the author marco005

    sorry for my noob question about content syndication.
    I see that in Alltop blogs are listed with their article title only, so that a user who will read your article goes to your site,that is syndicate in my eyes.

    So how find more sites like Alltop?????
    I dont know and I be happy from tips from anyone who can give me a tip.

    But what I not so understand is where is the difference from content syndication and post articles to article directories? Is it not near the same thing?

    You send your content to syndication sites in your niche or online magazines, they put your complete content and only a percentage of the readers click the backlink to your website, the same as with article directories.

    Where is the difference?
    The article directory rank in the serps with your content, the online magazine rank with your content =is it not the same?

    Only a percentage of readers click the backlink to you website (traffic) in the article directories and in online magazines,where is there the difference?

    I not so understand these content syndication business model or how to monetize them, please I little be shamed,can anyone explain me that syndication business model, or can recommend me good wso,blueprint about this?

    best wishes
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    • Profile picture of the author Sue Calhoun
      So, you've said you read everything on WF about article syndication, but WF post about "why your article writing isnt working" seems like it might be worth a re-read. She mentions taking a YEAR to build a list. You say you've sent to 150 site owners but over several months - that may not be enough!

      If you have ten accepted,that's not a bad return rate! I mean, 2-3% would be any direct marketers dream, no? And you've at least doubled that.

      And of course you're going to find lots of site owners who want unique content - they should not worry you as they are not your audience, next!

      Seems to me, and I am no expert as I don't syndicate myself, but you might want to have 150 sent out at least every month. If you do that, then in 4 months, you should have 40 on your list.

      If you're having trouble getting ideas for where to send to, maybe try Scrapebox, and be more creative with the keywords. (I know it's on the expensive side but it is such a multitool it's a good investment IMHO.)

      Neal Patel had a great post on his site that outlined a white hat way to use Scrapebox to find hundreds of potential partner/guest blog/syndication sites. Here is the link:
      The Advanced Guide to Link Building

      Good luck!
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  • Profile picture of the author marco005


    Thanks people for the great information and helping tips!
    Special big big thank to Alexa again.

    Alexa,but there is one point I have not understand; "If the "copy on someone else's site" was unique content, then that isn't syndication".

    What do you men with that? I think I should put my good written unique content first on my site after index then to my syndicate partner or not?????

    best wishes and happy sunday evening!
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  • Profile picture of the author blackli0n
    I agree with Alexa. Put the stuff on YOUR website. Work and invest in YOUR WEBSITE. Don't try to leech traffic and pagerank from other sites. Work on your site and make YOUR SITE valuable. And then later, you can talk about backlinks.

    Imagine if you were at a tradeshow and instead of running your booth, you kept walking over to one of the busier booths and inviting people back to yours...except nobody was running yours. That's what trying to build referral traffic without any value at your site feels like.
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