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Making a claim more believeable when it is true?

by TheFury
9 replies
Have any of you found this issue with your pitches? I've been accused of faking some stuff in my pitch, stuff which is 100% true of course. Not sure what I can really do about that? Should I make it a point in my pitch to emphasize that it's all real somehow?
#believeable #claim #making #true
  • Profile picture of the author mpluto
    That can easily happen. Show us how exactly you described the claim. Sometimes, when someone is bragging, it may appear as false claim. If you don't mind, show your pitch and Warriors will take a look.
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  • Profile picture of the author BrianMcLeod
    Here's a PDF cheat sheet from a live training session with myself and David Garfinkel from last year that addresses exactly this dilemma:

    FEC_LiveTraining_011212_Believability_CheatSheet.p df

    Enjoy!

    Brian
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    Brian McLeod
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  • Profile picture of the author nicholasb
    ive done some stuff that is pretty unbelievable, I usually dont talk about it, or lower it to make it seem more believable. .
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  • Profile picture of the author Michael Harris
    Originally Posted by TheFury View Post

    Have any of you found this issue with your pitches? I've been accused of faking some stuff in my pitch, stuff which is 100% true of course. Not sure what I can really do about that? Should I make it a point in my pitch to emphasize that it's all real somehow?
    If the accusation is a once off, it's probably more along the lines
    that some guy is envious of your accomplishments.

    If it is happening, regularly then this is a clear indication,
    you have not researched into your target audience deep enough,
    so that your message speaks clearly to them.

    You probably need to look deeper into how they communicate.

    In saying this, I scanned your sales page,
    and it looks pretty tame to me.

    I'd say the dude who is calling you out, is in need of
    your product but too scared to face that part of himself
    so he is projecting it on you.

    The only thing I would change would be to increase your font
    size.
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  • Profile picture of the author Nigel Love
    I see this with a lot of wso's. lots of angry people.
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  • Profile picture of the author thatjc
    In general - Remember that most prospects are savvy and cynical - because they see so much advertising (and political) hype and outright lies.

    You can't just say your advertising claims are true. Few will believe what you say about your own marketing. You have to show trustworthy proof from third parties - and you have to do so very near where your claims are.

    Your proof should be very quantitative (not "Tests have proved that this works", but "Test have proved that this works 92.7% of the time"). And include a link to the 3rd party (with a "target="_blank" of course). Or include a chart, etc.
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    "You can count the seeds in an apple, but you can't count the apples in a seed."
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