You see, most people these days want a microwavable business. If they don't get results instantly, people just give up. If people acually try to treat IM like a business, and nurture a fan base, then word of mouth will spread like a virus.
By building a loyal following, you are building the base of your IM pyramid. If you are just starting out, then I suggest doing this for 3 months. I guarantee that if you offer more & better content, your fan base will explode. You will get a die hard audience, and whatever you sell, I'm sure your fans will gobble it up.
Don't waste your money getting subscribers, just spend some real quality time to get subscribers. I'm sure your subscribers will be better quality, than purchased subscribers.
The best resource to find a great audience is right here at the Warrior Forum. Use it, and don't abuse it.