Chocolate Vegetables !! ( Anyone hear ? )
Chocolate Vegetables ... Hmmmm .... WHAT ?? !!
I just got done watching over some of Michael Cheney's promo video's and I thought this label of his was PURE GENIUS !!
I love his work... I love his methods but most of all I love his Marketing !!
Let me explain his meaning for those that have not seen.
Chocolate Vegetables is a way of saying having both something you want and something you need.
Vegetables you need, they are healthy etc...
Chocolate you Want... not good for you but you love it and Want it !
You see what Cheeney is saying is that you need to offer your visitors something they want !
But when you deliver it to them, not only is it something they want but it is something they NEED !
What a MEGA valuable lesson for us all to learn from in our marketing online....
No of course like he says, dont just offer false promises and lies and deliver naff all .... NO !
But you present your visitors with the thing they all want, meaning you know exactly what they are looking for and you offer it to them.... Then when you deliver the thing they want, you make sure it is value that they Need !
Clevor stuff ... Thankyou for sharing it Michael !!
Hope you enjoy me passing that on peeps
Dean
Bare Murkage.........
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