9.3% Conversion Rate & Unfinished Sales Copy!

by John Taylor 22 replies
I launched a new product yesterday. I hadn't finished the
sales copy, there were a couple of bugs in the RAP set up,
but I managed to get 40 sales in the first 18 hours. That
represented a 9.3% conversion rate.

I'm in the process of setting up a split test. I want to know
for sure if the element that was missing from the sales copy
has actually increased the sales conversion rate.

I'll let you know when I have some results for you.

In the meantime, can you guess what I missed off the sales
copy?

John
#main internet marketing discussion forum #93% #conversion #copy #rate #sales #unfinished
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  • Profile picture of the author David_Thompson
    Damm John, 9.3% conversion is awesome man
    shit some bigtime salesletters don't even get
    that much even after the final release..

    --David
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  • Profile picture of the author Felu
    I probably know what product it is John. And I know what exactly is missing too.

    People just sometimes need to check what's there in signatures... Wait, did I say too much?
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  • I'm trying to figure out your formula for this 9.3% conversion....

    As near as I can see, it works out to this:

    desired product + dirt cheap price + highly targeted audience - headline - risk reversal = 9.3% conversion

    I wonder how much better conversions would be with a rock solid risk reversal and a headline....
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  • Profile picture of the author Thomas
    Originally Posted by John Taylor View Post

    I hadn't finished the sales copy... 40 sales in the first 18 hours... a 9.3% conversion rate.

    ... In the meantime, can you guess what I missed off the sales
    copy?
    Modesty?

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