New business, how do i promote?

13 replies
So I am a member of a brand new mlm/network marketing/direct sales biz. It is headquartered and local to where I live. They give you a website, but I wanna create mine. Fact is this company is still in its infancy and poised to make a lot of money. With a product that is very sell able. Its a energy drink with a biz opportunity. Doing my homework, it hasnt even been introduced into the internet marketing world yet, because no one in the company knows how to do IM. Frankly Im new to IM, but i understand SEO and keyword research. Im wanna know how I should promote it?

Im also not interested in doing to much selling myself, How would I use affiliates to do the work for me? and etc etc?
#business #promote
  • Profile picture of the author Dennisknows
    You could use a Facebook page to market it. I'm sure most people don't really understand how powerful Facebook marketing is.

    What usually happens with MLM products and programs, everyone uses up the free marketing because it's a fact that most people who join MLM opps aren't business minded.

    Soon after, a guru (or smart marketer) whose been crushing it with paid advertising, comes along with a product detailing how to promote using paid ads.

    So just do what everyone else isn't doing.

    Getting affiliates to pump a product you didn't necessarily create, might be a tough one. Not sure. Worth a try though. You just need a way to track their efforts.
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    • Profile picture of the author AlohaSoldier89
      Originally Posted by Dennisknows View Post

      You could use a Facebook page to market it. I'm sure most people don't really understand how powerful Facebook marketing is.

      What usually happens with MLM products and programs, everyone uses up the free marketing because it's a fact that most people who join MLM opps aren't business minded.

      Soon after, a guru (or smart marketer) whose been crushing it with paid advertising, comes along with a product detailing how to promote using paid ads.

      So just do what everyone else isn't doing.

      Getting affiliates to pump a product you didn't necessarily create, might be a tough one. Not sure. Worth a try though. You just need a way to track their efforts.
      How do I find affiliates and such??
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  • Profile picture of the author DoubleOhDave
    I seond the facebook marketing idea - also avoid any website they give you . I was in MLM for a while before I learned about affiliate marketing. The ones they give you are called "cookie cutter" websites. But one size does not fit all and Google will penalize your ranking for using a generic site. Plus it's not individual enough to count in search results. I recommend you look up a girl called Lisa Irby on Youtube and watch a bunch of her videos. You will learn a hell of a lot about affiliate marketing!


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  • Profile picture of the author AlohaSoldier89
    since the company is only months old, I think there is a lot of money to be made. Its a international company. It just hasnt exploded and so it pretty untapped.
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  • Profile picture of the author Ged3
    Hi,

    for affiliates you might want to look at this forum thread:

    http://www.warriorforum.com/main-int...r-product.html

    If it is a new energy drink you may need to give some free samples away so customers
    can find out if they like it - then if they do they could buy more

    Hope this helps
    Ged
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  • Profile picture of the author AlohaSoldier89
    I will look her up! I know mlm isnt lasting, but i think i could make a decent amount of money to reinvest. I want to get into affiliate marketing, but seems like it could be fun, specially since its local and i can go right to the headquarters.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by AlohaSoldier89 View Post

    Im also not interested in doing to much selling myself
    Please don't take this the wrong way, but (as someone with previous MLM experience, and who's pro-MLM, not anti-), I'd suggest that it may help you to re-think that one. Quickly!

    Here's the thing: in MLM, nobody gets paid until someone buys the company's products. That's the money-source. Don't start off by distancing yourself from the money-source! To build a viable MLM business, you have to duplicate yourself and your activities. If you don't sell the product(s), then your downline aren't going to sell the product(s), and nobody's going to earn anything, and gradually, eventually, they'll all drop out. It's very easy, two years later, to look around and say "What happened? Why didn't I earn any money here, to speak of?"

    Building an MLM business is about duplication. You need a simple, reliable system which everyone can copy, which will work for a reasonable proportion of them. And that simple, reliable system has to include "selling the product(s)", for it to produce a real business.

    Other than that, and wishing you good luck, I can't add to the comments in this post.

    Originally Posted by AlohaSoldier89 View Post

    I know mlm isnt lasting
    I can't help wondering how many of the world's 10,000,000 "Forever Living" distributors would agree with that, and how many of them would have agreed with it 30-something years ago when the company was rather newer than it is now. It seems I'm a little more confident in MLM than you are, which is perhaps slightly strange when I'm no longer involved in it and you're just choosing to become involved in one. I don't think I would, if I believed that ...
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    • Profile picture of the author AlohaSoldier89
      Originally Posted by Alexa Smith View Post

      Please don't take this the wrong way, but (as someone with previous MLM experience, and who's pro-MLM, not anti-), I'd suggest that it may help you to re-think that one. Quickly!

      Here's the thing: in MLM, nobody gets paid until someone buys the company's products. That's the money-source. Don't start off by distancing yourself from the money-source! To build a viable MLM business, you have to duplicate yourself and your activities. If you don't sell the product(s), then your downline aren't going to sell the product(s), and nobody's going to earn anything, and gradually, eventually, they'll all drop out. It's very easy, two years later, to look around and say "What happened? Why didn't I earn any money here, to speak of?"

      Building an MLM business is about duplication. You need a simple, reliable system which everyone can copy, which will work for a reasonable proportion of them. And that simple, reliable system has to include "selling the product(s)", for it to produce a real business.

      Other than that, and wishing you good luck, I can't add to the comments in this post.



      I can't help wondering how many of the world's 10,000,000 "Forever Living" distributors would agree with that, and how many of them would have agreed with it 30-something years ago when the company was rather newer than it is now. It seems I'm a little more confident in MLM than you are, which is perhaps slightly strange when I'm no longer involved in it and you're just choosing to become involved in one. I don't think I would, if I believed that ...
      Dont get me wrong, I am doing my share of offline promoting! But If I can have the help of affiliates and people who can drive traffic, and build their downline as well as mine then why the hell not?

      Its a product i believe! Its a energy drink that looks like a redbull or monster as far as appearance, but promotes more health benefits. It has all natural ingredients and doesnt have taurine so you wont get the jitters. Its 25% juice, wont really find that in other drinks, it has a club attraction in that it glows in the dark under black lights due to an exotic tree root that is found in the ingredients. Im doing more promoting locally to stores and bars and gyms, but im looking to take off in the IM world ya know?
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  • I think if you could find someone to put an amazing YouTube video together, if it was done in the right way where it was both entertaining, and also acted as an ad, you could get some pretty good results.

    Videos get shared a lot, and YT videos, especially ones that revolve around things that appeal to the younger demographic (like this does) can often get a large number of views. YouTube can be a powerful source of advertisement.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by neilfoust View Post

    You can start doing facebook ads to specific targeted groups of other mlm that works very well with MLM
    I hear it works so well with MLM that it works brilliantly for everyone else, too. So it's really easy to sponsor people that way. And absolutely impossible to retain any of them, because the easier it is for you to sponsor them, the easier it is for other people to sponsor them into the next brand new company a month later. :p :rolleyes:

    The easy ways of sponsoring people are not the successful ways to try to build an MLM business.

    That's why so few succeed.
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  • Profile picture of the author AlohaSoldier89
    Could I create a WSO?
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  • Profile picture of the author Michael Rosmer
    Please don't take this the wrong way, but I think you're approaching the subject the wrong way. First, the analysis of the product isn't very solid, there are a million energy drinks out there and the beverage industry is one of the most competitive in the world, there are also a million different MLMs that are beverage based. You tend to inevitably run into two problems with MLM beverages in my experience:

    1. People stop ordering them because unlike Coke and water drinking them every day gets old

    2. They are generally way over priced in order to pay all the different layers of people selling them

    The foundation of any MLM is the product if the product isn't solid on its own the MLM won't go far or last long, the best MLM companies tend to develop a range of products not just a single product. BTW, the "because it's new" argument doesn't hold up in practice often you do much better selling something proven and established than something new. The first question is going to be how compelling is the value of the product and consequently how easy is it to sell and will people keep buying it? If you don't have those two things in place stay away. I interviewed someone once who had helped structure the legal and comp plans for over 900 MLMs, in looking at all of them his comment was the ones that survived were ones where you'd buy the product even if there was no business opportunity attached, before you get far into it ask yourself seriously would you buy the product each month at the price they are offering it for for the next 5 years if there was no business opportunity attached?

    Now in terms of actually marketing it online marketing often doesn't work very well with MLM, while it can work it tends to be a toe to toe business, this is especially true because with a product like you're talking about having people try it is important.

    There are basically two solid MLM marketing formulas that I'm aware of assuming you've got a solid company and product to begin with:

    1. Create a list of everyone you know call them up and sit down with them to discuss one on one, don't be "that guy" who is pushing them and acting like it's everything but sell the story that you're going to help them make money since that's what the MLM model is all about that you're going to drive making it successful for them and they can learn as they'd like. Get a few to sign up and have them go through the process of creating a list of everyone they know and rating them based on a formula of how solid a prospect they are (the Amway PEARL formula tends to be good). Then take the list of those people with names and phone numbers and call them each one by one just like you did for your list saying "you don't know me but we have a mutual friend in *insert name* who suggested I call you, I help people to increase their income on the side..." sit down with each of those people and do the same thing, rinse and repeat, the goal being you want to get the people who you signed up to start making money. When they start to get money they'll be excited and just tell them "hey you deserve it, you're great, don't worry about a thing so long as you've got me everything will be good (this last part is good because it makes them think "what if I lose him?")", after a few months they'll get interested and want to know what you're doing. Bring them with you and do the whole spiel with them there, after a few times of this they'll start thinking "I can do that" at which point you can let them try while you sit and watch, after a few times of them doing it well you can carry on and let them do it themselves freeing you up more. Rinse and repeat. This is a HUGE amount of work, but it results in a steady stream of leads and a growing tide of business. The friend who taught me this has done it several times successfully and learned from someone else who taught him he's built up a peak income of $192k/mo. this way (the company later imploded). The key is to make your focus making money for others as opposed to making money for yourself.

    2. Target and fly in top leaders in other companies to get them signed up into the opportunity and let them run with it (generally costs about $100k to really go hard but tends to work pretty predictably if you know what you're doing, doesn't work for people just starting out).


    All the other strategies are much more hit and miss, each company has their formula of course and you can follow it hosting parties a few times per week, giving out samples, showing DVDs of the company and signing people up, etc. that tends to work ok but you need to be able to have a steady stream of people and a great ability to sell, which most people fail on, you've almost always got to start with your warm market and the people who tend to do the best tend to have a strong warm market.
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  • Profile picture of the author Michael Rosmer
    Please don't take this the wrong way, but I think you're approaching the subject the wrong way. First, the analysis of the product isn't very solid, there are a million energy drinks out there and the beverage industry is one of the most competitive in the world, there are also a million different MLMs that are beverage based. You tend to inevitably run into two problems with MLM beverages in my experience:

    1. People stop ordering them because unlike Coke and water drinking them every day gets old

    2. They are generally way over priced in order to pay all the different layers of people selling them

    The foundation of any MLM is the product if the product isn't solid on its own the MLM won't go far or last long, the best MLM companies tend to develop a range of products not just a single product. BTW, the "because it's new" argument doesn't hold up in practice often you do much better selling something proven and established than something new. The first question is going to be how compelling is the value of the product and consequently how easy is it to sell and will people keep buying it? If you don't have those two things in place stay away. I interviewed someone once who had helped structure the legal and comp plans for over 900 MLMs, in looking at all of them his comment was the ones that survived were ones where you'd buy the product even if there was no business opportunity attached, before you get far into it ask yourself seriously would you buy the product each month at the price they are offering it for for the next 5 years if there was no business opportunity attached?

    Now in terms of actually marketing it online marketing often doesn't work very well with MLM, while it can work it tends to be a toe to toe business, this is especially true because with a product like you're talking about having people try it is important.

    There are basically two solid MLM marketing formulas that I'm aware of assuming you've got a solid company and product to begin with:

    1. Create a list of everyone you know call them up and sit down with them to discuss one on one, don't be "that guy" who is pushing them and acting like it's everything but sell the story that you're going to help them make money since that's what the MLM model is all about that you're going to drive making it successful for them and they can learn as they'd like. Get a few to sign up and have them go through the process of creating a list of everyone they know and rating them based on a formula of how solid a prospect they are (the Amway PEARL formula tends to be good). Then take the list of those people with names and phone numbers and call them each one by one just like you did for your list saying "you don't know me but we have a mutual friend in *insert name* who suggested I call you, I help people to increase their income on the side..." sit down with each of those people and do the same thing, rinse and repeat, the goal being you want to get the people who you signed up to start making money. When they start to get money they'll be excited and just tell them "hey you deserve it, you're great, don't worry about a thing so long as you've got me everything will be good (this last part is good because it makes them think "what if I lose him?")", after a few months they'll get interested and want to know what you're doing. Bring them with you and do the whole spiel with them there, after a few times of this they'll start thinking "I can do that" at which point you can let them try while you sit and watch, after a few times of them doing it well you can carry on and let them do it themselves freeing you up more. Rinse and repeat. This is a HUGE amount of work, but it results in a steady stream of leads and a growing tide of business. The friend who taught me this has done it several times successfully and learned from someone else who taught him he's built up a peak income of $192k/mo. this way (the company later imploded). The key is to make your focus making money for others as opposed to making money for yourself.

    2. Target and fly in top leaders in other companies to get them signed up into the opportunity and let them run with it (generally costs about $100k to really go hard but tends to work pretty predictably if you know what you're doing, doesn't work for people just starting out).


    All the other strategies are much more hit and miss, each company has their formula of course and you can follow it hosting parties a few times per week, giving out samples, showing DVDs of the company and signing people up, etc. that tends to work ok but you need to be able to have a steady stream of people and a great ability to sell, which most people fail on, you've almost always got to start with your warm market and the people who tend to do the best tend to have a strong warm market.
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